Samsung's arrogance has caused the collapse of the Chinese market, and foreign brands should not ignore China's consumption power.
Welcome to Illuminated History, where we focus on the collapse of Samsung's mobile phones in the Chinese market, and what this phenomenon has to offer to other foreign brands. In the past, Samsung mobile phones dominated China with a market share of 20%, but now, it is suffering from a sharp decline in market share.
Before the dawn: Samsung has unlimited scenery.
Ten years ago, Samsung's mobile phone market share in China was as high as more than 20%, from the high-end W series to the operator's contract phone, all of which were Samsung's world. However, within a few years, this hegemony quickly collapsed, and its market share fell to less than 1%.
Note7 Event: The Fall After the Peak.
Samsung's decline in the Chinese market began with the Note7 incident. The phone's battery is inherently flawed, and there are frequent incidents around the world. Despite massive recalls and refunds in overseas markets, Samsung has chosen to turn a blind eye in China. The contemptuous attitude towards the Chinese market has caused consumer dissatisfaction to boil over.
Differentiation: PR failure is the key to success or failure.
Samsung has taken aggressive recall measures in overseas markets, but it is out of reach in the Chinese market. Its official explanation has caused public outrage, claiming that the mobile phone battery manufacturers sold in China are different from overseas and there is no problem. This disparate attitude has caused outrage among Chinese consumers, and Samsung's credibility has been greatly damaged.
* Turmoil: Samsung's lazy government missed out on the Chinese market.
Samsung's loss of ground in the Chinese market is not only due to the Note7 incident, but also because of its arrogant attitude towards Chinese consumers. In the turmoil, Samsung's senior management explained the incident on the grounds of "black fans set traps", which made it difficult for Chinese consumers to accept. Even after a reluctance to recall the product, the lack of trust made it impossible for Samsung to recover from the decline.
The THAAD Affair: South Korea's Rift with China.
Soon after, the THAAD affair exacerbated Samsung's decline in China. The sobering discovery that Chinese consumers believe that a neighbor that once seemed close was now a vassal of the United States is sobering. Samsung's goods make a lot of profits in the Chinese market, but under international pressure to the detriment of China, this double standard has caused Chinese people to have a deep distrust of Samsung.
BMW incident: foreign brands should be vigilant.
Samsung's lessons from the past, can BMW learn a lesson?At the recent Shanghai Auto Show, BMW's ice cream incident once again sparked dissatisfaction. Giving it to foreigners instead of giving it to Chinese customers has once again aroused the resentment of Chinese consumers. BMW's apology letter instead emphasizes tolerance, and such an attitude may cost BMW heavily in the Chinese market.
Foreign brand warning: the Chinese market needs to be treated sincerely.
Overall, Samsung's demise in the Chinese market is a wake-up call for foreign brands. The rapid loss of market share is not only a product issue, but also a question of attitudes towards Chinese consumers. Foreign brands should understand that the Chinese market is large and sensitive, and they need to be sincere and humble towards Chinese consumers. The rights and interests of consumers should not be ignored because of temporary success, otherwise, the fate of Samsung may become a warning to foreign brands.
Foreign brands should be cautious in dealing with the Chinese market: reflections on the Samsung incident.
The article profoundly reveals the reasons for the collapse of Samsung's mobile phones in the Chinese market, as well as the warning that this incident has for other foreign brands. First of all, Samsung's arrogant attitude and contempt for the Chinese market became the fuse of its rout. With the rise of China's economy, the Chinese market has increasingly become a key battleground for major global brands, however, some foreign brands seem to have failed to fully understand the needs and culture of Chinese consumers, and their attitude towards the Chinese market has become more and more concerning.
In the Note7 incident, Samsung chose to take aggressive recall measures in overseas markets, but ignored the Chinese market, a double standard that provoked widespread dissatisfaction. Samsung's official explanation mentioned in the article is even more difficult to accept, which not only questions the IQ of consumers, but also contempts the Chinese market. The unfair treatment felt by Chinese consumers in this incident has directly affected their trust in Samsung, laying the groundwork for Samsung's loss of power in the Chinese market.
What is even more noteworthy is that the THAAD incident shows the rift in South Korea's relationship with China. Chinese consumers are aware that even their former neighbors will take unfavorable policies against China under international pressure when their profits are threatened. This has challenged Chinese consumers' trust in foreign brands like never before, which in turn has influenced their purchasing decisions for these brands.
The article also takes the BMW incident as an example to once again emphasize the attitude of foreign brands in the Chinese market. BMW's unfair treatment of Chinese consumers has sparked widespread dissatisfaction, and its emphasis on tolerance in its apology letter has exacerbated the problem. This also reminds other foreign brands that to gain a foothold in the Chinese market, they cannot only rely on the quality of the product itself, but also treat consumers even more crucially.
On the whole, the Samsung incident has sounded a wake-up call for foreign brands, reminding them that they should be more cautious in the development of the Chinese market. The rapid loss of market share is not only due to product problems, but also to Chinese consumer attitudes. Foreign brands need to pay attention to the in-depth understanding of the Chinese market and treat Chinese consumers sincerely at the same time as product quality, so as to be invincible in the fierce market competition. In the future, the development of foreign brands in the Chinese market needs more communication, respect and understanding, and can no longer follow the arrogant attitude of the past, otherwise, Samsung's failure may become a lesson for other brands.
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