Samsung Galaxy S24 series mobile phones have recently been grandly released, and the ** of the National Bank Pioneer Edition has been officially announced, with a starting price of 5999 yuan, and is expected to be delivered to users from January 26. Although its share of China's smartphone market is only 1%, far lower than that of domestic mainstream brands, Samsung still holds the top spot in the global smartphone market with its strong product strength and market strategy from a global perspective.
According to the latest statistics released by the authoritative research institute TechInsights' Wireless Smartphone Strategy (WSS) channel, global smartphone shipments in the fourth quarter of 2023 achieved a significant **, reaching 317.6 billion units, an increase of 73%, ending a nine-quarter downward trend and marking the return of the global smartphone industry to an upward path. The annual statistics show that despite the impact of the global economic environment and the volatility of the ** chain, global smartphone shipments are expected to decline by 3 percent year-on-year8%, to 1152.2 billion units, but Samsung still relies on 19With a market share of 6%, it is the global sales champion, and the total annual shipment is as high as 226.2 billion units.
Even in the face of huge competitive pressure in the domestic market, Samsung still achieved sales of more than 2 million units in 2023, a figure that cannot be underestimated for any international brand. Especially in the high-end mobile phone market, Samsung has launched many competitive products through continuous technological innovation and R&D investment to meet the demand of Chinese consumers for cutting-edge technology products. For example, the newly released Galaxy S24 series showcases Samsung's dedication to excellence in design, performance, and user experience.
The reason why Samsung chose to stick to the Chinese market is not only because of its huge market size and huge consumption potential, but also because of its extensive and in-depth industrial chain layout in the Chinese market. From TVs, home appliances to the semiconductor industry, Samsung Group has a complete industrial chain in China, especially in the manufacturing of core components such as displays and chips, Samsung has independent R&D and production capabilities, ensuring the core competitiveness and quality assurance of products.
In the face of fierce competition from local brands in China and increasing consumer demand for brand image and localized services, Samsung needs to conduct an in-depth review of the Chinese market and make strategic adjustments. This includes stepping up technological innovation efforts to launch products that are more differentiated and adapted to the needs of the Chinese market; Strengthen communication and interaction with Chinese consumers to enhance brand image and reputation; At the same time, it takes advantage of its industrial chain in the world, integrates resources, optimizes the cost structure, and attracts consumers with more competitive products and services.
In general, as the world's leading technology giant, Samsung has incomparable advantages in technological innovation, R&D strength and global industrial chain layout. In the global market, Samsung's mobile phones have maintained strong competitiveness through continuous brand building, rich product lines and independent and controllable core technologies. In the domestic market, despite the severe challenges, Samsung still has the confidence and ability to reshape its brand image in the Chinese market and further consolidate and expand its market share by deepening its localization strategy, strengthening technology research and development and product innovation. Only in this way will Samsung be able to maintain its leading position in both the global and Chinese battlefields and achieve greater business success.