Major listed companies in the industry: Tomson Beijian (300146);Dong'e Ejiao (000423);Xiwang Food (000639) and so on.
——Overview of probiotic functional foods
According to the structure of functional food products in China, probiotics cover many types of functional foods in China. Probiotic manufacturers of vitamins and dietary supplements include synbiotics, decoction and other probiotic products, the main difference is the type of bacteria and the number of strains, which are suitable for all age groups. Most of the probiotic products focusing on sports nutrition and weight management are dairy products of Mengniu, Yili and other brands, and most of them use various live probiotics as selling points to lay out the young market. From the perspective of the children's health food market, probiotic functional foods mainly exist in the form of probiotic milk powder, and representative products such as Yili Gold Lingguan, almost every product has added prebiotics and probiotics. In terms of product classification, with the further expansion of the scale of China's functional food market, probiotic functional foods will also usher in new development.
——The market size of China's probiotic functional foods will reach 190 billion yuan in 2028
According to the International Probiotics Association (IPA), China has become the world's second largest probiotic consumer market, and China's probiotic functional food market will expand at a growth rate of 11-12%. It is expected that the market size of China's probiotic functional foods will grow at an average annual compound growth rate of 10%, and by 2028, the market size of China's probiotic functional foods is expected to exceed 190 billion yuan.
——In 2022, the scale of China's health wine market will exceed 50 billion yuan
In recent years, China's health wine market has expanded rapidly, and production and sales are booming. According to the data of Sugar and Wine Express, in 2018, China's health wine enterprises produced a total of 89 health wines10,000 kiloliters, compared with the same period in 2017**79%。It is expected that the output of health wine in China will continue to grow in the future, and by 2025, the output of health wine in the whole industry will reach about 1.33 million kiloliters, with an average annual compound growth rate of 59%。
-- The development trend of China's health wine
China has a long history of brewing and drinking health wine, and the culture of health wine has a long history. The health wine industry has developed to this day, and great changes have taken place in the industry, market, and management. The improvement of residents' income level, the improvement of quality of life, the strengthening of national domestic demand policies and the increasingly serious trend of "sub-health" of China's white-collar elite have greatly promoted the development of the health wine industry.
-- China's sales of functional beverages grew steadily
According to public data statistics, the overall market sales volume of China's functional beverage industry did not fluctuate much from 2018 to 2021, and the sales volume of China's functional beverage market declined in 2020 due to the new crown epidemic, and rebounded to 1145 in 2021710,000 tons, but still not at pre-pandemic levels. According to preliminary statistics, the sales volume of functional drinks in China in 2022 will be about 11.8 million tons.
——Mainly offline sales
According to public data, the current online sales of functional drinks in China account for only 2% of total sales2%, offline sales are still the main sales channels for functional drinks, with supermarkets and independent small grocery stores accounting for 44 percent each4% and 435%, is the main sales channel for functional drinks in China, and chain convenience store sales account for 5% of total sales1%。
For more research and analysis of this industry, please refer to the "Analysis Report on Brand Competition and Consumer Demand Investment in China's Functional Food Industry" by Qianzhan Industry Research Institute.
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