At present, what are the consumer trends worth paying attention to in the Baodian market?As a traditional food in China, buns have burst into new vitality in recent years. The cutting-edge brand innovates the filling of buns, creates a diversified menu structure, and breaks the restrictions of the consumption scenarios of buns with different operation models. At the same time, quick-frozen bun companies have made efforts to "lazy breakfast" by simplifying the cooking method of buns, introducing pattern matching, upgrading ingredients and other forms. So, with the continuous changes in the market, what other consumer trends are worthy of the attention of practitioners in the Baodian track?
On December 18, 2023, at the "2023 Totole Xian Science Seminar and Ten Billion Celebration", the Red Meal Industry Research Institute officially released the "2023 China Baodian Industry*** through consumer research, in-depth analysis of the consumption trend of Baodian.
The report shows that after years of development, the consumption habits of Baodian have become popular. According to the "2023 Catering Brand Consumption Habits Survey" by the Red Meal Industry Research Institute, buns belong to high-frequency consumption, and nearly 7 percent of bun point consumers eat buns at least once a week, of which 290% of Baodian consumers eat Baodian at least 3 times a week.
The high-frequency users of Baodian (Baodian consumers who consume Baodian at least once a week) are mainly post-90s and post-80s, and women account for a relatively large proportion. At the same time, they have a tolerant attitude towards pre-made dishes, and nearly ninety percent are willing to try pre-made dishes, which may indicate that the quick-frozen bun market is expected to further expand.
In addition, in terms of consumer price selection and taste selection, Baodian consumers have formed some unique consumption habits. In terms of the choice of per capita consumption price, the per capita consumption price of Baodian consumers tends to focus on the range between 5 yuan and 5 10 yuan, and the proportions are respectively. 4%。
When choosing a brand for Baodian, taste, hygiene and ** are the three factors that Baodian consumers pay the most attention to. Taste-conscious bun consumption accounted for the highest proportion, at 60%.The proportion of consumers who pay attention to hygiene and ** are %.
In terms of taste selection, the survey found that salty, meaty, spicy, sweet, and fresh fragrance ranked among the top 5 flavors preferred by Baodian consumers. It is worth noting that umami has become a hot trend in the consumer market in recent years. In the field of baodian, no matter from the consumer research data or the current popular varieties of baodian, umami has become a major "popular taste" of baodian.
In order to meet the diversified needs of consumers for the taste of baodian, baodian brands often adopt strategies such as adjusting raw materials and changing seasoning to change the flavor of baodian products. For example, for the umami, the practitioners often adopt the strategy of "making up for the freshness without freshness, and lining the freshness when encountering freshness" to highlight the umami of the bread.
In order to help the Baodian brand innovate the flavor type efficiently and standardized, some upstream seasoning companies have provided a series of Baodian flavor solutions. For example, as a seasoning company that has been deeply involved in the industry for many years, Shanghai Totole Food has rich market experience and a professional kitchen team and R&D kitchen.
It is foreseeable that with the joint promotion of upstream and downstream enterprises, the baodian industry will continue to prosper and develop, bringing more delicious and convenient choices to consumers.