On November 28, the Management Consulting Committee of the China Enterprise Confederation successfully held the "2023 Management Consulting and Training Annual Conference" in Xiamen and announced the list of "2023 China's Top 50 Management Consulting Institutions".
*: Official website of the Management Advisory Committee of the China Enterprise Confederation).
After comparing with the list of previous years (excluding non-business management consulting companies), there is a company that focuses on business management consulting, which is low-key, steady and steady, and has steadily risen in the ranking, becoming the first business management consulting in China, which is the consulting dark horse we want to analyze today - Best.
Many business people may not have heard of the name "Best", and in this regard, Best is far less famous than the customers it has served. It's no surprise that consultants have been working behind the scenes. However, you must be familiar with the customers served by Best, such as Anta, Feihe, JOEONE, Xizhilang and Liby in the consumer industry, Huawei, Tencent, China Mobile, Shennan Circuit, Kinwong Electronics, Wanhua Chemical, China General Nuclear Power Corporation, China Gas and Runfeng Chemical in the energy and chemical industry, and Mindray Medical and China Resources in the big health industry chain.
Three. 9. Xinhucheng, the people's pharmacy, the ideal of the automobile industry, BYD, Geely, as well as Huayou Cobalt, INVT, German Nano, TBEA, etc. in the new energy industry chain.
Business consulting is difficult, and there are few people who are competent.
Business consulting refers to the special investigation, analysis and demonstration of the industry, market, project, product, technology, management, service and other conditions of the enterprise, and the in-depth intervention of the enterprise's business to achieve the purpose of improving the performance of the enterprise. At present, the services of most consulting companies in China are still focused on functional consulting, and few can be qualified for business consulting.
Functional consulting, such as human resources, marketing, procurement and other independent sector consulting, which is the range of many small consulting agencies;The whole value chain business consulting needs to open up the chain from the perspective of boss and market competition, and only 10%-20% of consulting companies can do it.
When it comes to business consulting, the consulting company should reach a consensus with the enterprise on the performance improvement goals and implementation measures, which can only be done by the world's first-class consulting companies and the best consultants. On the one hand, it is necessary to deeply intervene in the business of the enterprise and participate in the actual operation of the enterprise, which requires strong practical ability, and on the other hand, it also requires strong courage and perseverance, which is not dared to be involved in general consulting institutions. As a result, business consulting has become a "litmus test" for evaluating the quality of management consulting firms.
Mr. Zhang Zhenghua, the founder of Best Management Consulting Group, once mentioned in a public speech that there are three reasons for the high threshold of business consulting: "long time span, wide range of involvement, and many resources". In addition, business consulting is directly linked to performance, and there are many professional fields, and consultants with practical experience in the enterprise can do targeted guidance. Therefore, the threshold for business consulting is very high, and it is necessary for the consulting company to operate in an integrated manner and configure the consulting team.
It is understood that after more than 20 years of development, Best Management Consulting Group has been focusing on the field of enterprise business consulting, and has formed a full value chain consulting solution around enterprise management, with products covering enterprise strategy, strategy to implementation of the opening, marketing, chain, process and digitalization, financial risk control, human resources, organization and culture, etc.
Integrated operation, tailor-made solutions.
Those who have a little understanding of the consulting industry know that in China, the consulting industry is developing late, and the industry standardization is lagging behind, resulting in the emergence of various forms of consulting companies, the most common of which is the partnership model. The partnership system allows partners to lead a small team, sign orders independently, operate independently, and only need to pay management fees to the company, and do not need to participate in the company's operation and management. This model can quickly form a scale effect, but it is difficult for the consultant team to do a good job in resource allocation and protect the interests of customers by working alone.
Since its inception, Best has always adhered to the integrated operation, and all consultants have unified recruitment, induction training, and on-the-job assessment, which are managed by the company. Mr. Zhang Zhenghua, the founder of Best Management Consulting Group, once mentioned in a public speech that the integrated operation of Best can flexibly allocate the resources of the whole company, mobilize the collective participation of all senior consultants of the company, and tailor solutions for enterprises to ensure the effectiveness of consulting. In Huawei's words, it is to concentrate superior resources to fight big battles, win battles, ensure that customer value is maximized, and truly achieve "one hole for strength and one hole for profit".
It is understood that at present, Best has been well received by customers in business consulting, and has established a long-term cooperation mechanism, and has also created a new high in the industry in terms of consulting fees.
To grow your business, you need to keep changing.
When the development of many excellent enterprises encounters bottlenecks, they find that there is no shortage of process-oriented and standardized things, and there is no need to repeat the functional consulting of enterprise management foundation, but to truly ensure the effective business consulting.
In the past, management consulting was mainly transactional and process-based guidance, and the things of change fell into the process and fell on the template. Business consulting, on the other hand, requires in-depth research into the market, products, and customers, and the consultant will even be involved in personally charging with the customer and then guiding the enterprise to "fight".
Best is no longer a simple management consulting for enterprises, but a combination of management and business. For example, to do enterprise marketing, not only the organization, process, and personnel training of marketing, but also the operation of the marketing system at the business level, the design of marketing strategies, and even help customers plan the market, design product portfolios, and select target customers.
A company in Guangdong that was preparing to launch an IPO encountered obstacles in improving its performance, and the process was optimized several times, but the cost could not be reduced. The company found Best to do business consulting, and after 3 months of in-depth research, Best gave a cost-reducing solution, and finally helped the company save 14 million costs on just one raw material through the operation and implementation of the project.
When it comes to the future development of business consulting, Zhang Zhenghua said that the era of Chinese population dividend has passed, enterprises want more direct and effective solutions, and the management consulting industry is no longer an industry that can survive by production tools, square **, and poor information. Over the years, the reputation, strength and brand have become the cornerstone of Best's courage, facing the future, Zhang Zhenghua is full of confidence: "Best's goal is to become the most technically strong business consulting company in China, to become an industry benchmark, and to be the first listed company in the management consulting industry." ”
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