Jingke.com said that in addition to advertorial promotion, there is also a more popular promotion method for SEM promotion, both of which can achieve the original intention of enterprise promotion, advertorial promotion is also more common, and it is also chosen by many enterprises, therefore, for SEM promotion may not be well understood, when someone says to try SEM promotion, enterprises will try it with the mentality of trying. In order to let enterprises better understand these two promotion methods, the professional marketing consultant of Jingke.com decided to give you a brief explanation.
What is advertorial promotion?
Advertorial promotion is to the editor according to the needs of corporate publicity to implant the product or product advertising into the article, and use the ** platform to publish the written advertorial to more users, so as to promote the company's products and brands.
What is SEM promotion?
SEM promotion is also known as bidding promotion, which mainly refers to the use of paid clicks to present the retrieval content to users, and users will contact the enterprise through the existence of *** after seeing the information.
The difference between advertorial promotion and SEM promotion:
1. Difference in cost input.
Advertorial promotion is generally determined according to the number of published articles, the number and weight of the publishing platform, in principle, the more articles and platforms are published, the higher the weight, the higher the cost will be, and the lower it will be, and generally only charge when the manuscript is published, once the manuscript is successfully published, there will be no more extra charging items. The cost of SEM promotion will be more, it is charged according to the number of times users click on keywords, and the more the number of keywords in a single click, the more fees will be charged later.
2. The difference in rankings.
The ranking of advertorial promotion is related to the quality of the article and the ** channel of release, therefore, the ranking of advertorials in the middle is not fixed, and it is kept updated at any time, and as long as there is new content, a new ranking will appear. The ranking of SEM promotion is related to the balance in the bidding account, only the account has always had money, it will always be consumed, and if you want to have a good ranking, you need to invest money all the time.
3. Search differences between search engines.
If the article promoted by the advertorial contains keywords with less competition, it will be searched in the search engine by using keyword search after being included, and SEM promotion can select keywords according to the needs of the enterprise.
To sum up, advertorial promotion and SEM promotion have their own merits, can not be said in general terms who is good and who is bad, need to be determined according to the needs and economic strength of the enterprise, Jingke network professional marketing consultants believe that for small and medium-sized enterprises, if there is not too much budget, it is best to choose advertorial promotion, after all, SEM this money-burning promotion method investment cost is too large, is the average enterprise can not afford.
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