In its fifth anniversary, Shenzhou Bangbang has broken through from a relatively unpopular field and has now grown into a top IT technology service platform in China. Looking back on the fifth anniversary, the key is what the Shenzhou Bangbang team has done rightWhat is the core of an IT third-party flexible employment service platform?What is the moat in this field?
At the celebration of the fifth anniversary of the establishment of Shenzhou Bangbang, Cao Hongyi, chairman and general manager of Shenzhou Bangbang, said:
The team has been insisting on doing IT services since the origin of Digital China, but with the development of the times, after the fierce competition in the market, the cost pressure on the delivery side is increasing, and all companies are unwilling to build a national delivery system. Because the cost of building a delivery system is very high, and their usual workload is the rule of 28. The cost of training, training and promotion of delivery personnel is also very high. On the one hand, everyone is fully competitive on the business side, and on the other hand, there is the possibility of cooperation on the delivery side. This is the market background of the original formation of Shenzhou Bangbang.
In the past five years of the platform's online development, the team has encountered the epidemic and various changes in the market environment, but it still maintains a relatively high growth rate, and the strategy of Shenzhou Bangbang service platform has been successfully implemented. Shenzhou Bangbang has not only survived, but also accumulated a large number of small and medium-sized B customers, as well as a large number of supply-side resource engineers, which have covered third-, fourth- and fifth-tier cities across the country, and now have a scale of about 250,000 members. The whole platform realizes a closed-loop ecosystem of business logic, settlement logic, platform logic, service productization and product servitization.
Shenzhou Bangbang started mainly to B business, with the promotion of Shenzhou Bangbang and large platforms, after the promotion of cooperation with large manufacturers, it will be found that TOC business, to family or to G business is growing at a high speed, for example, the cooperation with JD.com**, users buy Huawei's home WiFi panel, home smart devices, after the purchase, Shenzhou Bangbang will arrange people to work, which is gradually cut into the TOC business. In the process of cutting into the TOC business, there will be a variety of modes such as door-to-door, in-store, and consignment.
We see the trend of a hundred flowers blooming in the future industrial ecology of Shenzhou Bangbang, and we also hope that the team can adhere to the customer-centric, service standards and platformization as the cornerstone, develop the scale of Shenzhou Bangbang's engineers to 10 million, and let Shenzhou Bangbang's "IT service gas station" be densely spread to every community in the country, so that any customer's pan-AIoT service needs can be met with personalized services, so that everyone has a good reputation for the brand concept of "having service, looking for Bangbang". ”
From Cao Hongyi's speech, we can sort out the general key context of the industry, so as to summarize why the gig economy platform can rise rapidly in recent years, and what are the key elements to support the IT technology service platform from the volume of 10,000 people to the giant platform of 10 million people, what are the unique advantages of Shenzhou Bangbang?
The first point: the continuous amplification of intangible assets, the greed for in-depth research in various industries, the accumulation of instrumentalization in product research and development and artificial intelligence technology, the ultimate industrial matching degree and the brutal investment in the research and development of technical tools.
The understanding of the industry, the control of industry rules and industry data, and the control of service elements are the core intangible assets, not only brands and patents. Of course, behind this, Shenzhou Bangbang must have invested a huge amount of product research and development costs.
According to Huang Botao, the Enterprise Development Department of Shenzhou Bangbang, "Shenzhou Bangbang is committed to building an ecological platform for the industrial Internet, and the platform will continue to penetrate into various industrial fields, and professionally research and develop AI learning Xi auxiliary tools and AI operation auxiliary tools for each product line. Integrate the obscure IT professional in-depth technology into simple and operable methods and tools, lower the threshold for engineers, allow more flexible employees to simply participate in the order of IT services, enter various subdivided industrial fields more stable, quality and efficient, and switch flexibly to meet the ever-changing needs of enterprises and home users in real time. ”
Shenzhou Bangbang does not first pursue market share, but first focuses on the research and development of its own operating technology and tool technology, focuses on building an open and socialized collaboration platform, creates new product tools and business models based on the needs of various roles in the market, and opens up cooperation with various business systems, and strives to find its own value first, which is the largest intangible assets, and the accumulation of these intangible assets is the key point that a platform can survive through the economic cycle and grow rapidly in the seemingly chaotic traditional IT service market。
Because whether it is a demand customer, or a first-class service provider and engineer, they need these values to support themselves, which is also the essence of the Shenzhou Bangbang platform, which can quickly aggregate more than 6,000 service providers and 250,000 engineers. Of course, it is also one of the keys for Digital China to inherit its 30 years of IT service experience and approach. We believe that no new entrant has dared to learn Xi and invest in this step.
The second point: the ultimate efficiency, the ultimate service standard and process platformization and the ultimate cost optimization, and finally form the Xi and industry standards of future users.
At present, Shenzhou Bangbang is only walking on this road, and it can gain a competitive advantage if it is stronger than its competitors, but we are more willing to believe that the continuous accumulation in this direction will form a unique business mechanism of Shenzhou Bangbang.
It is necessary to ensure the quality of the whole country.
First, the optimal settlement cost and the standardization of personnel services across the national system are the reasons that force Shenzhou Bangbang to strengthen efficiency and strengthen the platform. Because unlike traditional IT service companies, traditional service companies are developed from a customer, a region, or a technology category.
From the first day of its establishment, it was born because of the need to build a platform, and because the platform-based APP was launched as the first business starting point, which made the customers, employees and all the operations of the platform revolve around the platform, and it is inevitable that they can only rely on the logical evolution of the platform, neither can they raise their own engineers, nor can they tell customers which region and which category can not be done, which is the difference in the starting point of platform-based thinking. It is also this pressure that urges Shenzhou Bangbang to continuously increase the research and development of tools and platforms, and constantly increase the standards, resources, and methods to adapt to different industries.
Because of the above, Shenzhou Bangbang has found a large number of idle flexible technical individuals in the market, who already have a large number of silent technical tools, have underutilized knowledge and technology, have sufficient spare time and working status, and have a strong pursuit of self-survival and complete tasks to make money. The platform-based secondary support service suppresses the operation cost to the limit, impacts the market with a frenzied low performance, breaks the corruption and kickback problems in the traditional TOB industry, impacts the traditional bidding and bid evaluation mechanism, impacts the inefficient employment model and the traditional service providers that purely squeeze labor, impacts the backward Party A that continues to use high-cost and low-quality delivery teams, and impacts the traditional bosses and laggards with backward ideas. With the help of the transformation of the platform, the cost of the platform service has opened a huge generation gap between the cost of the platform service and the cost of the traditional service, and the platform service experience has opened a huge generation gap between the traditional experience. This is almost a key point that it is difficult for latecomers to catch up. Because these flexible employees and customers have been cooperating with the Shenzhou Bangbang platform for a long time, and have accepted the platform-based settlement and charging methods, and recognized the corresponding service quality, service standards, service efficiency and experience. Any new entrant needs to create newer service standards in order to challenge the former.
Although the process can catch up because of the departure of employees and the learning Xi of latecomers, it is difficult for latecomers to catch up based on the endogenous control of the platform, the improvement of the closed loop of the platform's own data, and the in-depth use and integration Xi of all supply and demand personnel and the platform. After joining the China Electronic Chamber of Commerce as a member of the board of directors, it also plans to transform these standards into team standards and national standards, so as to build digital services into China's service brand, so as to follow China's electronic products and digital technology enterprises to the world.
The third point: a very wide range of customers, supply and coverage density, industry access qualifications and continuous strengthening of network effects.
The specific rules of the network effect of the Internet platform, namely the Ma Tai effect, Davido's law, and the greater evergrande. The more customers will create more demand, which will attract more customers. Shenzhou Bangbang's current customers include companies like Huawei and Xinhua.
3. Ruijie, DP, Sangfor, Haier, IBM, Cisco, Dell, HP, Lenovo, JD.com, China Mobile, Unicom, Guodian, China Ocean, China Merchants Bank, ICBC, Wanda, Massive Data, Huasheng Tiancheng, The head customers in various fields, these head customers have never gathered in an IT platform at the same time in the past, for service providers, for individual engineers, this is undoubtedly a strong attraction, do a good job of the brand, contact with the best products and technologies, is the key to the iterative leap of technology, and these stable customer needs can also fully cultivate the ultimate technology service providers.
When there are more technical engineers and service providers on the supply side, on the contrary, a larger geographical coverage, a more complete coverage category, a denser coverage depth, and a higher response effect and timeliness will be formed, which will in turn urge customers to be more willing to choose the Shenzhou Bangbang platform. In this way, the network effect has greatly amplified the development speed of Shenzhou Bangbang.
Obtaining a single category, or a single region of customers or suppliers can still be completed after investing a certain amount of capital, but it has become extremely difficult to aggregate a large number of categories, massive regions, and massive types of work, which requires long-term accumulation and exploration, especially the huge difference in IT technology categories, the industry threshold is extremely high, and the access qualification is also huge.
In the field of IT service platforms, small service providers and small non-platform service companies have completely lost their competitive advantages, and they will inevitably move closer to platform cooperation and coexist. This is also the reason why the Shenzhou Bangbang platform has been accelerating the promotion of the Bangbang Alliance "Shenzhou Bangbang IT Service Gas Station" recently.
From the perspective of the future development trend of society, the cost of technical services in the future must be reduced, the technical content must be improved, and the total income of technical personnel must be increased. From the general manager Cao Hongyi's statement to charge 10 million engineers, it can be seen that Shenzhou Bangbang has taken the best engineers as one of the key development goals of the moat.
Fourth, continuous investment in word-of-mouth, trust, brand and risk management.
People are sometimes lazy, but this is also because of human natural risk avoidance thinking, after all, IT outsourcing for Party A's demanders, there is a choice of risk, it is not easy to find a stable technical output, find a responsible, always keep responding, timely processing to solve customer problems, the cost of trial and error is huge, the server is broken is the first time to repair, otherwise it will affect the data and business, the network delivery machine and communication equipment is broken, it may cause massive communication paralysis, power equipment is broken, that may measure the industrial disaster at any time。
Similarly, it is the same for Party B's business, it is painful to work and finally not get money, and if there is a problem, there is no platform to protect it, and it is more likely to be an unbearable risk, without a reliable platform, it is estimated that most people will give up participating in the field of Linggong service platform. Because there is security, there will be trust, because there is long-term cooperation and trust, in order to form a word-of-mouth, and finally form a word-of-mouth brand.
From the current point of view, if capital wants to deconstruct Shenzhou Bangbang, inherit the word-of-mouth effect formed by Digital China, and catch up with the current moat advantage of Shenzhou Bangbang, it needs to invest huge capital and time costs, and this investment has no short-term returns.
Secondly, if we study the data in depth, we can see that although it has gone through five years and millions of dispatches, and Shenzhou Bangbang has not produced negative news or vicious events like Didi and Meituan back then, behind this is the ultimate operation control and continuous investment in risk management and control, after all, in the field of IT technology, risk accidents are the norm. This is no longer the logic of a novice start-up, but a normative mechanism that goes straight to a large platform.
These will form the key to the future impact of the market and the strategic expansion of Shenzhou Bangbang.
Our analysis of these key points can basically clearly see the future development trend of gig platforms, whether it is in the traditional fields of food delivery, logistics, drivers, etc., or in the professional field of IT technology, the flexible employment model has its own unique living space, and it will inevitably give birth to emerging unicorns. We look forward to the nurturing of more innovative economies, leading Chinese enterprises to truly break through the economic cycle, break through the blockade of experience in some countries, realize the upgrading to the new economy and real industries, iterate and leap to high-tech fields, and realize the prosperity and strength of the country.