Under the trend of live e-commerce, how should major traditional cultural communication brands find their own development opportunities?As the "helmsman" of Doushen Education, Dou Xin adheres to the original intention of "making knowledge come alive" and the vision of "learning culture everywhere in life", and opens a new model of "cultural goods". On November 16, Dou Xin, CEO of Doushen Education, an A-share listed company, and Du Duyu, CEO of Bee Xiangjia, a leading private domain e-commerce platform, joined forces to open the ** live sale, and the main product Doubanjiang members exceeded the 5 million mark within four hours of being launched!
In July 2022, Dou Xin, chairman of Doushen Education, led the team to start bringing ancient poetry culture on the "Douxuan Life" Kuaishou account, with a single GMV exceeding 10 million, 85.46 million in the live broadcast room, a total of 8.34 million people, and 6 new fans570,000, laying a solid foundation for Doushen Education to continue to spread traditional culture. It is worth mentioning that it is not the first time that Dou Xin, CEO of Doushen Education, an A-share listed company, and Du Duyu, CEO of Bee Xiangjia, a high-quality social e-commerce platform under Whale Spirit Group, have joined forces to start a live broadcast cooperation, because the formal cooperation between Dou Companion Craftsman and Whale Spirit began in October this yearIn this live broadcast, the popular product Doubanjiang produced by the Doushen Education Famous Teacher Group continued to surprise and benefit, and ushered in the first live broadcast with the help of the million-dollar shopkeeper of Bee Xiangjia, with the number of viewers exceeding 30,000 and nearly 50,000 likes!
It exceeded 2 million in one hour and 5 million ...... in four hoursAs a high-quality partner carefully selected by Doushen Education, after the success of this private domain debut, in the coming time, Doushen Education will cooperate with Bee Xiangjia in strengthening investment in private domain operations and stimulating the potential of private domain.