Film distribution may be a relatively foreign concept to most audiences, but it is a vital part of the film industry. In short, film distribution refers to the process of promotion, sales and dissemination of films, ensuring that films can be seen by the audience on the big screen. So, what exactly does a film release consist of?
Obtain the right to publish
First, the distributor needs to obtain the distribution rights of the film from the producer or production company. This is usually achieved through a distribution agreement with the producer. The agreement will clearly stipulate the terms of the issuance region, the issuance period, the issuance method and the fee.
Develop a distribution strategy
After obtaining the distribution rights, the distributor will formulate a specific distribution strategy based on factors such as the type of film, the target audience, and competitors. This includes determining the release date, choosing which theaters to release in, how to promote it, etc.
Production of promotional materials
In order to attract the attention of the audience and **, the distributor needs to produce various promotional materials, such as trailers, posters, promotional videos, etc. These materials will be sent to major theaters, TV stations, and other platforms for extensive publicity and promotion.
Collaboration with cinemas
Distributors need to work with major theaters to ensure that the film is released in those theaters. This involves signing a screening agreement with the theater to determine details such as screening times, screening fees, etc. In some large-scale films, the distributor may even arrange a specific screening room or screening event for the film, such as a premiere, a celebrity meeting, etc.
Digital distribution
With the development of digital technology, digital distribution has become an important way of film distribution. Distributors need to convert the film into a digital format and then distribute the film to the audience through various digital platforms such as streaming services.
Follow-up market development
After the release of the film, the distributor also needs to pay attention to the subsequent market development of the film. This includes the production of home entertainment products such as Blu-ray Discs, as well as the development of related derivatives, such as toys, clothing, etc. These can all generate additional revenue for publishers.
Keep track of box office and word-of-mouth
During the film's release, distributors need to pay close attention to the film's box office performance and word-of-mouth reviews. This data can be used as a basis for evaluating the success of the distribution strategy and providing a reference for future film distribution. In some cases, if a film does not do well at the box office or word of mouth, the distributor may adjust the distribution strategy, such as changing the theater of release, extending the release time, etc.
To sum up, film distribution is a complex process that involves multiple links and requires multi-faceted cooperation. Little Brother Jushi said that from obtaining the distribution rights to the final box office statistics and subsequent market development, every link requires the distributor to invest a lot of time, money and energy. And for the audience, it is precisely because of such a perfect distribution system that we can see those wonderful films on the big screen.