Countermeasures and suggestions to promote the high-quality development of Sichuan cuisine industry
Based on a survey of Sichuan Cuisine Industrial City in China.
Li Houqiang, Shi Ming, Zhou Jie, Chen Shiqi.
World catering looks at China, Chinese catering looks at Sichuan cuisine, and the soul of Sichuan cuisine is in Pidu. In recent years, Pidu District of Chengdu has built the "China Sichuan Cuisine Industrial City" with "Pixian Douban" as the core, and has better promoted and supported the development strategy of "going out" of Sichuan cuisine in the province with the five leaps of "mud to mouth, variety to brand, chain master to chain, aggregation to integration, and introduction to leading". The practice of China Sichuan Cuisine Industry City shows that as long as the agglomeration and development and the group charge, the Sichuan cuisine industry can become a promising, influential, large-scale and driven industry. The relevant situation of the investigation is reported as follows.
1. The practical results of China's Sichuan Cuisine Industrial City
China Sichuan Cuisine Industrial City is the country's first industrial park and advanced manufacturing park named after local cuisine. After nearly 20 years of continuous construction, it has formed two leading industries with compound condiments and snack foods as the core of "Pixian Douban", and has made a forward-looking layout of three new tracks: first-class kitchen, healthy functional food, and food culture experience, and has achieved good development results in the scale of the park, industrial chain, integrated development, and brand IP.
(1) The scale effect is obvious, and the strength is constantly increasing
Since 2005, China Sichuan Cuisine Industrial City has undergone a butterfly change from a "park" to an "industrial city", and has realized the full flowering from a single bean paste to a Sichuan-flavored Sichuan flavor. Focusing on the base of compound condiments and snack food industries, aiming at prefabricated dishes and first-class kitchen tracks, the park continues to attract large and strong enterprises, realizing the scale and function of China's Sichuan Cuisine Industrial City. In 2022, China Sichuan Cuisine Industrial City will achieve a cumulative industrial output value of 809.3 billion yuan, a year-on-year increase of 819%ï¼›Investment in fixed assets191.3 billion yuan;Full caliber tax 4300 million. More than 120 enterprises have been built and put into operation in China's Sichuan Cuisine Industrial City, which has grown against the trend under the background of "steady growth", and the average annual growth rate of industrial output value has reached 10 in the past three years88%, which has promoted high-quality economic development to a new level.
(2) The driving effect is obvious, and the chain is growing day by day
As one of the 66 industrial functional zones in Chengdu, China Sichuan Cuisine Industrial City highlights the advantages of pillar industries while increasing the proportion of emerging industries, continuously expanding the industrial goose array, and continuously optimizing the whole life cycle management of projects. Adhere to the "strong chain" of the industry, introduce 137 industrial projects, cultivate 40 enterprises above the designated size, and gather a number of leading and foreign-funded enterprises such as Xinhua West Dairy, Tianwei Food, Dingdianer, Dandan, Youyou, Yang Guofu, Singapore Mapletree, etc., to enhance industrial agglomeration, core competitiveness, and factor support.
(3) The integration effect is obvious, and the business forms are relatively rich
As an important support for the rural revitalization demonstration area in Pidu District, China Sichuan Cuisine Industrial City promotes the overall development of functional areas by promoting project construction, and then promotes the industrial integration of rural revitalization areas. In the China Sichuan Cuisine Industrial City, the cultural tourism projects represented by the China Sichuan Cuisine Expo and Sichuan Cuisine Town, and the industrial tourism represented by Juancheng Douban and New Hope have enriched the new scene of cultural tourism consumption through sightseeing, experience, education, interaction, shopping and other forms, built an important display platform for the large-scale production and intangible cultural heritage of products in Pixian Douban and other parks, and also promoted the industrial integration of the rural revitalization area.
(4) The window effect is obvious, and the IP is quickly out of the circle
Relying on the brand advantages of Pixian Douban, the China Sichuan Cuisine Expo Hall in the China Sichuan Cuisine Industry City shows the evolution and inheritance of Sichuan cuisine for 3,000 years, and shows the breadth and profundity of Sichuan cuisine culture in an all-round way through electronic guides, scene restoration, interactive experience and other scientific and technological means. With "Sichuan cuisine" as the core IP, the Sichuan cuisine town not only brings together a variety of Sichuan specialties and intangible cultural heritage, but also creates a building community that fully demonstrates the architectural aesthetics of the Sichuan style and the original pastoral life experience, creating a novel consumption experience of "eating Sichuan flavor in one day", which has become an important business card of Sichuan culture as soon as it is launched. From January to May 2023, the China Sichuan Cuisine Expo received more than 40,000 tourists, held more than 70 conferences, and Douban in Pixian County, Juancheng received nearly 20,000 tourists.
2. Analysis of the path of leading the innovation and development of the industrial city with five leaps
China Sichuan Cuisine Industrial City with.
The primary, secondary and tertiary industries are closely related, not only rooted in this soil, but also oriented to domestic and overseas, which not only has the characteristics of distinct regionality, uniqueness, inheritance, cosmopolitanism, and non-replication, but also has the characteristics of strong recognition, strong drive, great appeal, and high integration. The construction of China's Sichuan Cuisine Industrial City has been fruitful because of the following points.
(1) From mud to mouth, "ensuring product safety and quality" is the lifeline
Sichuan cuisine is a basic industry that connects Sichuan mud at one end and the mouth of the world at the other, and China Sichuan Cuisine Industrial City has always put food safety and quality in the most important position. China Sichuan Cuisine Industrial City continues to attract domestic leading enterprises to settle down, with Douban as the core, constantly enriching the form and expression of Sichuan flavor, and carrying forward Sichuan flavor. The park actively carries out professional scientific research, aggregates multi-party professional scientific research resources, deepens the cooperation between "schools and local enterprises", and cooperates with Sichuan University, Xihua University and other institutions of higher learning, as well as various platforms such as Sichuan Cuisine Industry Research Institute, to carry out new technology research and development and new product research and development, focusing on the classic spicy, spicy, fishy and other flavor types of Sichuan cuisine, and in-depth research and development of Sichuan cuisine preservation, color protection, solidification, solid taste, sterilization and other technologies, as well as the research and development of new complete sets of equipment and automation equipment, so as to lay a technical foundation for high-end products, production automation and intelligent management. Strict control of food safety ensures that the products grow from the soil of the Sichuan Basin, and go to the international stage in the wave of "The Belt and Road" and globalization. Many products are exported to more than 80 countries and regions such as Japan, South Korea, Singapore, and the United States, and continue to export Sichuan flavor standards to the world, promoting traditional Chinese food culture.
(2) From varieties to brands, the main starting point is to "carry forward the connotation culture of Douban".
Pixian Douban originated in the late Ming and early Qing dynasties, has a history of more than 330 years, is one of the top seasonings in China, known as the "soul of Sichuan cuisine", and is also the outstanding "gene" of China's Sichuan cuisine industry city, and its production skills are listed as the second batch of national intangible cultural heritage list. As early as 2005, Pixian Douban was listed as a Chinese geographical indication product. With strong brand competitiveness, in 2020, Pixian Douban will win with 661The brand value of 0.9 billion yuan has ranked among the top 8 in the top 100 regional brand geographical indication products for five consecutive years. China Sichuan Cuisine Industry City takes the production of Pixian Douban as the origin, not only gathers 74 large and small Pixian Douban production enterprises, but also realizes the full flowering from a single Douban sauce to Sichuan flavor and Sichuan flavor, and gradually expands to all fields and links of the Sichuan cuisine industry.
(3) From the main chain to the chain, to "promote the leader to take root and drive" as the power source
China Sichuan Cuisine Industrial City implements the leading development strategy, forms the linkage effect of upstream and downstream enterprises in the industrial chain through scale expansion, strategic restructuring and collaborative support, and helps build an "efficient, intelligent and professional" advanced industrial chain. Relying on the foundation of Dandan, New Hope and other chain main enterprises, it has attracted a number of supporting enterprises such as raw materials, R&D and testing, cold chain logistics, packaging design and other supporting enterprises to register, and took the lead in completing the local supporting facilities of the industrial chain of leading enterprises. The cold chain logistics company under New Hope undertakes the cold chain transportation of fresh goods such as the company's dairy products, and at the same time undertakes a large number of fresh cold chain distribution business from the outside, making significant contributions to the modernization of cold chain logistics in the whole industry. At the same time, we will accelerate the construction of the second phase of Mapletree's first-class kitchen and standard factory building, gradually increase the proportion of "production and marketing", and promote the standardization of the production, distribution and sales of catering products of regional catering chain enterprises. It ensures that the industrial city enterprises can improve their endogenous power in the process of implementing intelligent transformation and digital transformation.
(4) From aggregation to integration, focus on "improving the energy level of the industrial matrix".
China Sichuan Cuisine Industrial City has introduced a total of 137 industrial projects such as Juancheng Douban, Dandan Douban, Tianwei, etc., including 4 listed companies, 2 Chinese time-honored brands, and 7 well-known trademarks in China. More than 20 oil, douban and compound condiment enterprises in China Sichuan Cuisine Industrial City are each other's leading suppliers of raw materials, realizing the transformation from basic raw materials such as oil and douban to terminal products, and from primary seasoning products to high value-added compound condiment products. The "Douban Manor" project currently under construction, with Pixian Douban as the core, will promote the construction of a "functional headquarters industry innovation industrial zone" integrating high-quality planting, cultural expo, processing and display, consumer experience, cultural tourism research, brand incubation and other scenarios, which will further enhance and optimize the functional integration of production, research and development, display, conference affairs, cultural tourism, cultural and creative functions in the park. The park focuses on providing full life cycle services for projects from attraction to production, and builds public service platforms such as R&D, talent, finance, and marketing to promote the overall energy level of the park according to the common needs of enterprises.
(5) From introduction to leadership, "becoming the benchmark of the industry" is the new requirement
China Sichuan Cuisine Industrial City has been deeply involved in the food industry for nearly 20 years, and has been focusing on aggregating multi-party professional scientific research and policy resources, and cultivating enterprises that have introduced the development of the industrial city to become "pacesetters" leading the development of the industry. In 2018, New Hope Dairy established the Sichuan Provincial Key Laboratory of Dairy Nutrition and Function, built its own strain bank and promoted industrial application, and led the innovation and development of the industry with new products with scientific and technological content such as the country's first bubble yogurt. In the past 20 years, Dandan Douban has grown from a "Douban workshop" to a national key leading enterprise in agricultural industrialization, and the industrial city is currently actively cultivating the company to go public. In recent years, the industrial city has become a benchmark for the industry as a new goal for enterprises entering the city. Through the development and growth of each individual enterprise and the drive of the head goose, the influence and appeal of the industrial city will be enhanced. By carrying out the "Digital Pidu Food and Beverage Industry Upgrading Strategy" action, the Industrial City promotes the integrated application of new technologies such as cloud computing, big data, 5G, and artificial intelligence in the food and beverage industry R&D and design, manufacturing, circulation and consumption. Up to now, China Sichuan Cuisine Industrial City has built 2 municipal-level intelligent factories and 2 municipal-level digital workshopsThe first digital koji-making workshop in the Douban industry in Pixian County was built. The successful experience and practices of Pidu District were awarded the 2022 High-quality Development Innovation Case and the 2022 Industrial Digital Development Benchmark City hosted by Xinhuanet.
In the next step, China Sichuan Cuisine Industry City will also focus on improving the innovation, integration, characteristics and safety of the Sichuan cuisine industry, vigorously promote the localization, youthfulness, digitalization, cultural creativity, prefabrication and internationalization of the Sichuan cuisine industry, build a new pattern of food industry development, enhance the innovation momentum of the food industry, build a carrying area for the integrated development of urban and rural areas of the Sichuan cuisine industry, accelerate the creation of "Sichuan cuisine industry highland, Sichuan culture window", and inject strong momentum into the construction of a modern industrial system in Sichuan.
3. Some suggestions for promoting the high-quality development of the Sichuan cuisine industry
According to statistics, in the decade from 2012 to 2022, Sichuan's catering revenue increased from 1222200 million yuan increased to 3011500 million yuan, with an average annual growth rate of 944%, ranking first in the Midwest. UFS big data shows that as of the second quarter of 2022, Sichuan cuisine stores accounted for nearly one-third of the total number of catering stores in the country, ranking first among all local cuisines. As a traditional "rooted industry", Sichuan cuisine has driven the development of agriculture, food processing industry and tourism, accelerated the integration of the three industries, and is an important driving force for rural revitalization, urban vitality and local economic and social development in Sichuan Province. At the same time, the cyclical characteristics of the Sichuan cuisine industry are not obvious, and it can play a stabilizer role in the economic development of the province.
In order to promote the high-quality development of the Sichuan cuisine industry, the following five suggestions are put forward.
(1) Increase support for the public brand building of "China Sichuan Cuisine Industry City".
China Sichuan Cuisine Industrial City plays a special role in promoting the integrated development of industrial chain, innovation chain, talent chain and capital chain, and then improving the high-quality development of Sichuan cuisine industry, which deserves attention and special support. In addition to the general sense of human, financial, material, policy and other elements, the most important thing is to help the overall marketing and promotion of China Sichuan Cuisine Industrial City. Sichuan Province, Chengdu City and Pidu District should jointly promote the "China Sichuan Cuisine Industry City" brand into a highly well-known regional public intangible asset with distinctive Sichuan characteristics at home and abroad from the aspects of theory, products, and important platform display.
(2) Dig deep into the cultural connotation of Sichuan cuisine, and promote the integrated development of multiple formats with the "golden signboard" of Sichuan cuisine
In-depth excavation of the cultural resources of the Sichuan cuisine industry, sorting out the relevant historical and cultural heritage such as representative dishes, historical allusions, technological processes, architectural remains, and inheritance, tracing the development of Sichuan cuisine in the cultural system of farming culture, market culture, and food culture, establishing a deep connection between Sichuan cuisine culture and excellent traditional Chinese culture, and telling the story of Sichuan cuisine. Promote the innovation and integration of the Sichuan cuisine industry, give full play to the leading role and brand effect of leading enterprises, and encourage and guide leading enterprises in Sichuan cuisine to extend the industrial chain and diversify their development. Develop new formats and new models such as "food + tourism", "food + events" and "food + **", promote the enrichment of industrial tourism experience, create new production experience scenes, promote the cross-border integration of Sichuan cuisine and Sichuan wine, Sichuan tea, Sichuan opera, etc., build online and offline comprehensive consumption scenarios, and innovate and develop industrial tourism, Sichuan cultural tourism and other formats.
(3) Make the Sichuan cuisine industry chain better and stronger, and link the upstream, midstream and downstream division of labor for coordinated development
Formulate a new stage of the "Sichuan Cuisine Industry Development Plan" to promote the primary production of grains and oils, vegetables, poultry, eggs and milk, natural seasonings, processing seasonings and ingredients, and catering, cultural and creative, tourism, exhibition, education, logistics and other tertiary industries to form a synergistic and mutually promoting industrial development pattern, give full play to the cluster effect, and promote the overall energy level of the Sichuan cuisine industry. Scientifically guide all localities to carry out industrial planning based on resource endowment and development foundation, and avoid duplicate construction and homogeneous competition in food characteristic industrial parks. We will continue to cultivate leading Sichuan cuisine enterprises with national and global influence, build a number of demonstration enterprises covering production, warehousing, cold chain, circulation, marketing, import and export, research and development, etc., and further promote the cultivation of "Gongga Peiyou" and "specialized, special and new" enterprises. Improve the supporting facilities of the Sichuan cuisine industry, and strengthen the supporting service enterprises such as the management of the first chain of food ingredients.
(4) Relying on the Chengdu-Chongqing Economic Circle, promote regional cooperation and co-construction of the Sichuan cuisine industry
Sichuan cuisine takes the Sichuan Basin as the hinterland, links Sichuan and Chongqing, covers the basin and has strong regional attributes. China Sichuan Cuisine Industrial City has a co-construction base in Chongqing, and Chongqing is also actively building a similar industrial city. It is suggested that the joint meeting of the party and government on the construction of the Chengdu-Chongqing Economic Circle should take the joint construction of the "Sichuan cuisine industry" as an important topic, cultivate a number of 100-billion-level professional markets, strengthen the agricultural products with common geographical indications, and create linkage brands such as "Sichuan cuisine and Chongqing flavor". At the same time, we will focus on integrating Sichuan catering, strengthening the interaction of food industry clusters in other regions, and jointly promoting the construction of the park, stabilizing the area, strengthening processing, supporting logistics, polishing the brand, improving quality and efficiency, and industrial integration, so as to jointly promote the culture of Sichuan cuisine. Promote the branding of classic Sichuan cuisine, hot pot, gaiwan tea and other Sichuan-Chongqing common characteristic catering products, and create a food landmark. Work together to hold key exhibition activities such as the Food Festival and the Pixian Douban Expo.
(5) Encourage integrity and innovation in the research and development of Sichuan cuisine
Adhering to the concept of integrity and innovation, we will promote the research and development of raw materials, processes, storage, transportation and other aspects of the Sichuan cuisine industry. Deepen the research and development of breeding, planting and deep processing technologies for special agricultural products such as Hanyuan pepper and Erjingtiao pepper. Promote the research on characteristic seasonings and flavor substances that represent flavor types, index and parameterize the "100 dishes and 100 flavors" of Sichuan cuisine, and use science and technology to help the modern Sichuan cuisine industry recognize, promote and inherit traditional flavors. Give full play to the role of industry associations such as the Sichuan Gourmets Association, the Sichuan Cuisine Association, and the Sichuan Cuisine Professional Committee of the Sichuan Intangible Cultural Heritage Protection Association, and deepen the innovation of Sichuan cuisine technology and kitchenware. Strengthen the technology research and development of food storage and transportation, especially for the preservation of the flavor and freshness of high-quality ingredients in the circulation process, increase R&D investment, and reduce the transportation cost of high-quality ingredients. Strengthen the industry-university-research cooperation model, and promote colleges and universities, scientific research institutions, associations and enterprises to jointly innovate and diversify the industry-university-research cooperation model. Build an industrial technology innovation platform, accelerate the registration and operation of the Microbial Industry Technology Research Institute, and promote the preparation for the establishment of the Pixian Douban Industrial Technology Research Institute. Promote digital technology innovation and achievement transformation, continue to carry out policy publicity and promotion of digital infrastructure construction, industrial Internet platform construction, and enterprise digital transformation, and promote the high-quality development of the Sichuan cuisine industry empowered by digital technology. Build a cloud digital park in Sichuan Cuisine Industrial City, and strive to promote the deep integration of the digital economy and the real economy.
Special Tips
**Please specify: "*Fang Zhi Sichuan".
*: Sichuan Provincial Office of Local Chronicles.
Research team members: Li Houqiang, Shi Ming, Zhou Jie, Chen Shiqi.