Counterfeit goods only increase in the sales market, and enterprises and consumers have reached a level of "talking about fake discoloration". Nowadays, the flood of counterfeit goods is like a flash flood, which is unstoppable. In order to crack down on counterfeit goods, many corporate stores have adopted anti-counterfeiting traceability to help consumers distinguish between authenticity and fake, which not only maintains the corporate image of the goods, eliminates consumers' concerns, but also ensures the legitimate rights of consumers, and redeems the reputation of the company's product quality. In the case of such rampant counterfeit and shoddy products, enterprises must cut off their root causes, start from anti-counterfeiting, re-establish market order, so that consumers can quickly obtain the news of the authenticity of goods, so that consumers can rest assured, comfortable and at ease. Only then will consumers trust and use the product for a long time. Next, Harbin Cross-border Network Technology will share with you the necessity of anti-counterfeiting traceability in today's market state.
1.Anti-counterfeiting labels can ensure that customers are 100% drained and powdered, and guide offline customers to online. 2.Anti-counterfeiting labels can allow customers to stick to the company's service platform and chase well-known brands to buy the products and services provided by the brand again. 3.Anti-counterfeiting labels can always connect all the salesmen or salespeople of well-known brands to know which store they sell products and which consumers they sell to. If a company wants to give some incentives to its salesmen, I believe they will work harder to sell their goods. 4.Anti-counterfeiting labels can also prevent the disorderly behavior of merchants or retail stores, and find and punish people who are disorderly at any time, so that they dare not mess again. 5.Anti-counterfeiting labels allow enterprises to grasp the real situation of each retail terminal at any time, promote sales offline, control online, and realize the O2O model. To sum up, the necessity of anti-counterfeiting labels is self-evident. Only by starting with well-known brands can we more effectively crack down on counterfeits, make fakes have nowhere to hide, defend a clearer world for enterprises, and protect the legitimate rights and interests of consumers.