In the past month of Double 11, as in previous years, the whole network did not announce the results of major e-commerce platforms, a very important reason is that in the era of consumption downgrade, e-commerce platforms dominated by bargains have not made breakthroughs in the sales of cheap goods, but are shrinking;On the contrary, the sales volume of brands with a certain sense of quality is still unsatisfactory, while the sales volume and price performance of Guochao brands on smaller platforms and offline retail are quite positive, although the base is small. "In the next two to three years, we may be approaching the intersection of the market performance curve of bargains, relative quality goods and Guochao products. Dr. Yuan Yue, chairman of the board of directors and founder of Pegasus Travel, pointed out at the 2023 Brand Marketing Development Conference that the era dominated by bargains is dissolving, and the performance of cost-effective products with a more sense of quality is rising. The innovative technology of chain management will also fully empower every link of the consumer real economy, so that consumer goods will become a new carrier of new technology consumption, which is also a big opportunity for China's new private economy, consumer entities to start a business and go to sea.
Pictured: The scene of the 2023 Brand Marketing Development Conference.
The brand marketing development conference hosted by Qin Lingling and participated in the strategic cooperation of Pegasus Brigade was held in Xi'an, Shaanxi Province on December 10, and representatives from domestic and foreign marketing data analysis agencies, marketing service agencies, and chain retail agencies attended the sharing. At the meeting, Dr. Yuan Yue interacted with the delegates through his insights into the current changes in consumer market demand, the trend of in-depth segmentation of the industry and the innovation of marketing mechanism. He believes that in the context of the return of the first chain instigated by Europe, the United States, Japan and South Korea, the future global consumer real economy may face a new level of competition after the general revolution of single products, we will see more fast-growing fast-moving brands, and strong new brands will have a strong fast-paced innovation ability, the traditional consumer real economy to form a value chain with high time cost, many operational links, and large information loss, and a strong consumer entity model will achieve a model to solve all the key problems, in an efficient mode to achieve a new type of ** Intelligent management of the chain, so as to meet the expectations of the new generation of consumers and enhance their consumption flow experience.
Pictured: Yuan Yue, chairman of the board of directors, gave a speech on the spot.
The service team members of Pegasus Travel Xixian Youth Innovation Park and Chen Jinxing, general manager of Oriental Pegasus Enterprise Management of Xixian New Area, also attended the meeting. Cooperating to hold such activities is also a basic service operation for Pegasus Travel to exert its influence and drive the incubated investment enterprise groups to follow the trend and continue to move forward.