In the course of hundreds of years of development, China's time-honored enterprises have gone through countless hardships and withstood the test of history, and they are still enduring to this day. However, not all enterprises can win the honor of "China Time-honored Brand". In the fierce market competition, time-honored brands must maintain the mentality of keeping pace with the times if they want to revitalize. Baishui Du Kang is exactly like this, inheriting the ancient brewing process, adhering to the quality and constantly innovating and developing, so that the millennium Du Kang wine will continue to benefit the world. See how Baishui Dukang keeps pace with the times and stabilizes its status in the rivers and lakes
Recently, the Ministry of Commerce and other 5 departments issued the "Notice on Announcing the Review Results of China's Time-honored Brands", and Shaanxi Baishui Dukang Distillery Co., Ltd. and the "Baishui Dukang" brand were on the list!Among the 1,000 time-honored brands in 33 provinces (cities), Shaanxi's "Baishui Dukang" is a well-deserved Chinese "old-fashioned" brand. It is reported that Du Kang's wine originated in the Five Emperors, in the Xia Shang, and in the Zhou Wu Dynasty, it became a thing to celebrate the victory of the state of the state. Baishui Du Kang is famous in China for making Du Kang wine.
Quality-oriented, innovation-oriented, can make the time-honored brand reborn in the times. On the basis of inheriting the thousand-year-old Du Kang culture, in 1972, Baishui Du Kang built a factory and expanded on the site of Du Kang liquor. For a long time, Baishui Dukang has always adhered to ingenuity, strictly controlled every link of koji-making, brewing, blending, and aging, and continued to update the wine-making equipment, improve the wine-making process, improve the liquor body standard, and provide guarantee for product quality through multi-faceted empowerment. On the cusp of the fragrance fever and the old wine fever, Baishui Du Kang seized the opportunity to launch the new and old fragrance and the Thirteen Dynasties Liquor Sea Aging Series, giving full play to the potential energy of historical famous liquors, occupying the subdivision category of old fragrance, and officially opening a new journey of the "old fragrance" brand.
In the process of brand development, Baishui Dukang has made concerted efforts in domestic and foreign markets to increase brand publicity and continue to expand brand influence. It not only actively appeared in large-scale conferences such as the China International Import Expo, the National Sugar and Wine Fair, and the China Time-honored Brand Boutique Expo, but also increased brand exposure in railway stations, airports, subways, and buses in major first- and second-tier cities to enhance the brand's communication power and influence. It has frequently appeared on the international stage, and has become the designated liquor of the embassies in Cyprus, El Salvador, South Korea, Japan and other countries in China and has been collected, continuously strengthening the connection with the world and making the liquor fragrant to the world.
It is not easy for a brand to insist on becoming a "time-honored brand" for hundreds of years, and only by keeping up with the pace of the times can it become a carrier of historical and cultural inheritance. It is believed that Baishui Dukang will continue to "come from Dukang, serve the people, brew with ingenuity, and praise happiness" as its development purpose, take "not forgetting its original intention, keeping integrity and innovation, reviving Dukang, and winning glory for the country" as its development mission, and "quality as the root, brand as the soul, culture leading, and service first", with high standards and strict requirements, to make a refined and strong "time-honored" brand, and make unremitting efforts to reproduce the glory of Dukang.