Liu Liang, a global design leader, an internationally renowned designer, founder & CEO of California Design, winner of the Red Dot Design Award and the iF Design Award, was invited as a guest speaker at the Stanford University School of Designschool, shared for everyoneHow to create a global hit design, let industrial design empower sustainable development, generate commercial value, and continue to change the world'. ”
Excerpt from Shenzhen Evening News
New York WICZ-TV (Channel 40).
In 2023, more than 400 global international ** reports, California founder and CEO Liu Liang was invited to D. at Stanford UniversitySchool Presentations.
Liu Liang shared his views on trillion-level brand product design, how to combine cutting-edge materials with more humanized design and AI intelligence, transform art and technology into beautiful, concise products that are easy to use, adhere to sustainable development, achieve commercial feasibility, establish more world-class epoch-making products and enterprises, and promote the development of the world.
In 2023, Shenzhen Special Zone Daily and Shenzhen Evening News reported that Shenzhen Special Zone Daily once commented that Galifer is "a representative design company of China's industrial design on the international stage", which is the best summary of product industrial design companies.
"Let industrial design empower sustainable development, generate business value, and continue to change the world".
D., Stanford University School of DesignThe school was full in the afternoon, and the interest point value theory founded by Liu Liang broke and reconstructed the way of thinking of design, so that the guests deeply felt the charm of industrial design empowering scientific and technological products, guiding innovation, and promoting business success.
Through industrial design, the added value of products is increased, and the creativity of design is used to convey the changes and beauty brought by scientific and technological products. Harvest the warmth and touching brought by the humanistic care of industrial design.
The content of the wonderful speech is as follows:
Thank you for gathering here today with a respected audience of professionals and enthusiasts, I am Liu Liang, standing in front of you as an industrial designer, and I am honored to be invited to Stanford University School of Design DSchool Presentations. Stanford University is one of the best universities in the world, and it's the one I love so much, and we are here today to communicate about design and shape our world together.
In this fast-moving world, AI has become a powerful tool, and AI graphic design allows us to leverage large amounts of data, analyze complex patterns, and visualize concepts in ways we couldn't have imagined.
But let's remember that technology alone can't replace the human touch. As an industrial designer, your creativity, empathy, and intuition are priceless. You possess the ability to translate human desires, emotions, and experiences into tangible and meaningful designs.
I was inspired by art at the age of three, I fell in love with drawing, and in the process I developed my sense of observation and realized that many products lacked practicality and aesthetics, which led me to choose industrial design.
Due to my hobby, I studied hard and won the special scholarship during my college years, however, after graduation, I faced the challenge of work, at this time, I looked back and found that I still need to think and practice from multiple perspectives and dimensions to understand the contribution of industrial design to business and society.
My inner curiosity drives me to go to Huaqiangbei every weekend, where there are technology malls such as Shundian, Suning, Gome, etc., and I feel the design of various brands such as Electrolux, Samsung, Panasonic, etc., and have a deeper understanding of how concept design can be transformed into commercial design. This three-year process has enabled me to comprehensively improve my knowledge of industrial design.
However, in my work, I found myself only able to explore a few industry areas, and I was unable to contribute to the more technology product industries. Therefore, I chose to found a design company called California, focusing on exploring the sustainability and core value of industrial design of products, California Design Company serves customers such as the former CEO of Apple, Panasonic, China Tobacco, China Resources, etc., and has won many international and domestic design awards.
Our design firm has its own named office building in the center of Shenzhen, and has team members from the United States, the United Kingdom, China, etc.
Our work must take into account the entire life cycle of a product, from raw materials and manufacturing processes to use, maintenance and final disposal. Let's take a look at some of our ideas for the work (some of the examples are compiled below).
Beach eco-friendly filter broom:
The beach eco-friendly filter broom designed by Galifer won the 2023 German iF Design Award, also known as the "Oscar of product design".
We live on the same earth, in a marine environment, and beach litter is inconvenient to maintain. We have designed a filter broom that improves the cleaning efficiency of special scenes and is convenient for environmental protection people to carry, which can collect garbage in the water and sand, and the sand or water can be automatically filtered out in the gaps and processed in a centralized manner. It solves the problems of low efficiency of the existing clamping ** garbage and the inability to clean up debris. The combination of a broom and a broom solves the problem of beach litter and floating garbage that are difficult to dispose of. It is easy to fold, easy to carry and save storage space, and is convenient for public welfare actions.
Bedridden portable excretory:
How to take care of such groups has become an important social and medical problem, but the reality of the severe shortage of nursing workers affects the quality of care.
The Convenience Nurse is an attempt based on this reality, and the purpose of this product is to help caregivers quickly and effectively dispose of the excreta of disabled patients. The disposable garbage bag is very easy to install, and the large capacity of 1000ml can meet the multiple excretions. The installation process is very simple and only requires 4 steps:1Install disposable diapers 2Adhesive bandage 3Install battery 4Install the storage box.
In conclusion, the future of industrial design lies in embracing the incredible AI intelligence and collaboration of human design, cherishing the unique qualities that make us human, and shaping our powerful world. Combining functional, innovative, sustainable and aesthetic art forms, we have the responsibility and privilege to create products that enrich lives, inspire change, and leave a positive mark on society, Let's push the boundaries of what's possible together and design a future that's not only functional but also beautiful, thank you, and may your journey to Stanford be full of inspiration and endless possibilities.
After Liu Liang's speech, industry experts from Stanford University, Microsoft, Google, ARM and other industries who came to the meeting gave Liu Liang an on-stage and off-stage interactive session, discussing the educational philosophy of Stanford University, the innovative applications of Microsoft and Google in the fields of artificial intelligence, cloud computing, big data and other fields, the latest development trend of ARM, combined with design and art, which brought unprecedented inspiration and inspiration to everyone.
Liang Liu is a D. at the Stanford School of DesignSchool shared a wonderful speech on "How to create a global hit design, let industrial design empower sustainable development, generate commercial value, and continue to change the world".
Title: Liang Liu, the founder of California, was invited to D. Stanford UniversitySchool Presentations.
The content covers industrial design, product design, industrial product design, appearance design, structural design, brand design, etc.