In November 2023, the popularity of reports in the culture and tourism industry has increased, and the number of reports (including digital editions of various newspapers at all levels, news**, clients, WeChat*** Weibo accounts, **, etc.) has shown a trend. According to the big data platform of China Culture Media Group's "China Media Cloud", the number of cultural and tourism-related reports in November increased by 17 month-on-month98%。
The symposium on the implementation of cultural thought in the study Xi was held, and the cultural and tourism system set off an upsurge of learning and Xi. On November 6, the Symposium on the Implementation of Cultural Thought in Xi was held in Beijing. At the meeting, Cai Qi, member of the Standing Committee of the Political Bureau of the Communist Party of China and secretary of the Communist Party of China, said that the propaganda, ideological and cultural front should take the study Xi and study and interpretation of cultural thought as an important political task, pay close attention to the training of the Xi, organize and carry out theoretical research, continue to strengthen propaganda and interpretation, and continue to deepen it. In November, the Party Group of the Ministry of Culture and Tourism published an article entitled "Striving to Promote the High-quality Development of Culture and Tourism" in Qiushi magazine, stating that cultural thought is a powerful idea and scientific action guide to guide cultural construction in the new era. Cultural and tourism workers from all over the country have set off an upsurge of learning and Xi implementing cultural ideas through various methods such as spiritual transmission, special study Xi, and centralized discussions. Everyone has expressed that they should study and implement the best cultural ideas in depth Xi work hard, move forward bravely, and make new and greater contributions to continue to promote cultural prosperity, build a cultural power, and build the modern civilization of the Chinese nation at a new historical starting point.
High-level foreign cultural exchange activities have been intensively held to promote exchanges and mutual learning among civilizations to a new level. In November, cultural exchanges between China and other countries heated up in an all-round way, and a number of high-level foreign cultural exchange activities were intensively held. High-level foreign cultural exchange activities such as the "Friendship Spanning Half a Century" to commemorate the 50th anniversary of the Philadelphia Orchestra's visit to China, the 3rd Silk Road International Alliance of Museums Conference, and the "2023 World Tourism Alliance Xianghu Dialogue" have been held successively, deepening Sino-foreign exchanges and cooperation in art, museums, tourism, etc., telling the story of China's cultural tourism to the world, and contributing to the construction of a community with a shared future for mankind.
Local art troupes "broke the circle" in the live broadcast room, large-scale theme parks "got together" to appear, autumn and winter tourism continued to heat up, the inbound and outbound tourism market recovered and accelerated, and the consumption of the national cultural and tourism market continued to rise. In November, some new features emerged in the national cultural and tourism market. First, the local art troupe "broke the circle" in the live broadcast room. The local station activities of the "Art Broadcasting Plan - Douyin Live Theater Troupe Special" jointly initiated by the China Performance Industry Association and Douyin Live Broadcast continued to be carried out in Shaanxi, Guizhou and other places, setting off an upsurge of local art troupes "breaking the circle" through the live broadcast room. According to the data, up to now, 84 state-owned art troupes and 1,052 actors have settled in Douyin to carry out online live performances. The second is the appearance of large-scale theme parks. In November, the "Frozen Theme Park" officially opened at Hong Kong Disneyland Resort, and in December, the "Zootopia" theme park will also open at Shanghai Disneyland. The debut of a series of theme parks and good news will accelerate the development of the domestic cultural tourism park industry. Third, tourism continues to heat up in autumn and winter. The cultural and tourism departments of Jilin, Xinjiang and other places have introduced preferential policies to strengthen the supply and promotion of high-quality tourism products, and strive to accurately attract foreign tourists. **According to the data of the tourism platform, air tickets and hotels are at a low level, and the first batch of products for inter-provincial winter travel has decreased by 5% to 10% year-on-year, showing the characteristics of popularization and inclusiveness. Fourth, the inbound and outbound tourism market will recover and speed up. The General Administration of Customs stipulates that from 0:00 on November 1, entry and exit personnel are exempted from filling in the entry and exit health declaration card. At the same time, China announced a trial unilateral visa-free policy for France, Germany, Italy, the Netherlands, Spain and Malaysia. The policy is favorable, and a series of outbound tourism chains such as the release of new routes in the winter and spring aviation seasons have resumed, and the outbound tourism market has entered the fast lane.
Young people's enthusiasm for night school was praised, and Shanghai Halloween "Demons Dance" and Internet "Human Flesh Unboxing" were criticized. Recently, the night lifestyle of young people in Shanghai and other places "finishing work and going to night school" has been on the hot search. Netizens said that the rich and diverse evening school courses effectively meet the diverse needs of young people for interest exploration and social development, and also provide a new channel for young people to continuously improve themselves. Also a new cultural phenomenon, the "Demons Dance" of Halloween in Shanghai has been widely questioned and criticized. Netizens believe that such behavior should be guided. At the same time, Bilibili reported that overseas platforms systematically instigated users to "unpack human flesh" on the UP master (uploader) on the site, which aroused strong criticism from netizens. Netizens believe that this move not only discloses the personal information of the up owner on the Internet, but also harasses him by private messages, attacks and malicious false reports, which not only breaks through the moral bottom line, but also crosses the legal red line.
New tourism measures such as the creation of "mobile landscapes" and the "advance compensation" for tourism consumer complaints have aroused praise from netizens. Recently, the transportation departments, culture and tourism departments in many places across the country have jointly created a number of "mobile scenic lines" to further promote the integration of road traffic resources and tourism resources along the route. In November, grass blanket landscapes were set up on both sides of Hebei's "No. 1 Scenic Avenue", and the design of the high-speed toll station of the North Ring Road of Sichuan Daemei Tourism was integrated into the Jiajiang New Year paintings, which aroused praise from the majority of netizens. This move effectively enriches the supply of tourism resources and better meets the diversified tourism needs of tourists for "fast forward, slow travel, and deep experience". In addition, Hainan Province uses the "Hainan Safe Travel" platform to connect with the 12345** management center to achieve 3 minutes of acceptance, 30 minutes of disposal, and 48 hours of settlement of tourism consumer complaints. At present, there are more than 100,000 honest merchants on the "Hainan Rest Assured Tour" platform, involving various industries such as food, housing, transportation, travel, shopping, and entertainment. In this regard, netizens believe that the "advance compensation" not only allows tourists to eat "peace of mind", but also buys time for properly handling tourism consumption disputes and avoids the impact of negative public opinion, which can be described as killing multiple birds with one stone.
There are also some chaos in the tourism sector that has aroused doubts and criticism. Some netizens questioned whether the behavior of "letting tourists check out at 9 o'clock in the morning" facilitates their own business but damages the consumer experience, and is really beneficial to the long-term development of the island's tourism industry. The chaos of the snow town tour group soliciting customers and the forgery of more than 6,000 scenic spot tickets by tour guides have also aroused criticism, and netizens expect the relevant departments to continue to attack the chaos and fraud of tourism and effectively protect the legitimate rights and interests of consumers.
The "no cultural relics" exhibition and the "one-time tour" problem sparked discussions among netizens. In November, a number of "Sanxingdui" IP exhibitions landed or announced their upcoming debuts, causing controversy. Netizens believe that the clever use of digital technology in the "No Cultural Relics" exhibition can make cultural relics and cultural heritage glow with new vitality and enrich the audience's viewing experience. Some netizens also believe that the "No Cultural Relics" exhibition lacks physical objects, although it is very cool, but it is indeed suspected that technology is greater than culture and form is greater than content. In this regard, the author believes that as an innovative way of exhibition, the "No Cultural Relics" exhibition needs to grasp the balance between content and form, and more importantly, it is necessary to work the curatorial level, and truly use technology to express more advanced content, so as to better meet the spiritual and cultural needs of the audience.
For a long time, the revisit rate of tourists in most tourist attractions in China is less than 10%, and even some scenic spots are only about 1%, and "one-time tour" has become a long-term problem that scenic spots are committed to solving. In this regard, netizens believe that tourism has strong novelty, experience and other characteristics, which determines that more tourists tend to try new rather than "revisit", therefore, in order to attract tourists "two brushes" and "three brushes", it is necessary to constantly update the content of scenic spots to enhance the attractiveness of tourists. The integration of culture and tourism provides a possible direction for this. Through the continuous creation of new cultural and creative activities, immersive experience space and other diversified means, optimize the comprehensive experience services of the scenic spot, enhance the attractiveness of tourists, and strive to turn the majority of tourists from "returning guests" to "returning customers".
China Culture Daily, December 12, 2023
A special report was published in the second edition.
Foreign cultural exchanges continue to heat up The cultural tourism market continues to be hot in winter
Editor-in-charge: Zhang Haining.