A few days ago, a men's care product called "Bei He Qiang", with the gimmick of "long-term nourishment" and "men's gas station", has soared in popularity among demand groups such as the Internet and finance. Third-party survey data shows that within three months of its launch, the transaction volume was 8 figures, and some respondents bluntly said that "pay for dignity".
On the other hand, the market for women's ** products is still hot. Relevant data show that in 2022, China's sex toy market will reach 100 billion yuan, an increase of 57 times compared with 10 years ago. Among them, married women are the main consumer force.
On the one hand, the domestic "little blue film" is rising against the trend, and on the other hand, the sales of women's ** products have risen sharply, what is wrong with the market?
.Women are**The main force of the market?Industry: They are not satisfied
As soon as the lights are turned off, you have to cooperate with the performance", one interviewee vaguely confided. According to the "China Women** Index Survey Report" released by the Chinese Population Association, 68% of women are dissatisfied with the quality of life of couples.
Previously, constrained by the norms of traditional morality, it was difficult for women to express their normal physiological needs. Today, with an unprecedented emancipation of social consciousness, they are boldly pleasing themselves. Data shows that from 2021, women have spent more per capita on sex toys than men.
While women indulge in self-amusement, men become increasingly anxious. Research shows that not being able to satisfy a partner has become the biggest anxiety in the lives of men's couples**.
Scientific studies have found that male body function peaks between the ages of 25 and 30 and then declines. In the high-pressure and fast-paced modern society, with the spread of problems such as staying up late and working overtime, insufficient exercise, obesity, and sub-health, such problems are becoming more and more prominent. And women's interest only peaks at the age of 30-40.
As a result, when wives are just getting into a good situation, the husbands are already "overwhelmed".
The misalignment of interest time pushes married women to become more and more "active". When they are in pursuit of ** utensils, they often buy maintenance products for their husbands. Gradually, the lady gradually became dominant in the ** market.
The triumph of the dignity economy, or the rise of domestic technology?
According to the survey, 90% of men believe that "male" words are detrimental to self-confidence and dignity. As a result, only 20% of people will seek medical care offline.
At the same time, private "anonymous channels" are highly sought after. Anxious men searched for centipede "fierce wine" on the streets, and secretly poked and poked the domestic anti-ED market to eat 60800 million.
However, the common "little blue films" on the market can only alleviate the "urgent need", and the frequent incidents of abuse addiction or causing permanent harm have also made some men worried.
Previously, scientists from the United States and Japan published in top journals such as "Sience" and "Cell" that cutting-edge substances such as Thai black ginger and arginine have great potential in improving the quality of tchondria and targeting the NO cGMP pathway, or are expected to boost the "root" source of men.
According to this research, scientists in Hong Kong, China, compounded the above-mentioned substances, and then added cutting-edge substances such as ginseng and minerals, successfully landed the boyfriend power to boost the technology "double his strength", and successfully passed the SGS safety test, and flowed into the mainland through JD.com**. Many men gave feedback such as "she is more gentle".
Although there are not many relevant clinical trials at present, the troubled men can't wait and want to be the first to eat crabs. One female respondent said:He was embarrassed to buy it, but it was quick to transfer money to me.
According to industry insiders, the reason why it is sought after may be precisely because it grasps the hidden needs of men.
Treat with nourishment, and prevent problems before they happen
The World Health Organization has found that after entering the 21st century, the problem is increasing at a rate of 3% per year, and together with tumors and cardiovascular diseases, it has become the three major killers of men's health, and the harm should not be underestimated. The emergence of "Double" maintenance technology may be expected to bring new imagination to the market monopolized by one-time boosting substances.
However, industry insiders pointed out that it is obviously more rational to defend in advance than to remedy it after the fact. In daily life, avoiding staying up late, checking up regularly, exercising, and maintaining a good routine can all play a certain protective role.
As for this "double his strength" craze, whether it is a dignified economy manipulated by capital or the rise of biotechnology in China, it needs to be verified by time and the market.