Many brands have "forced advertising", which seriously affects the ** experience.
Why is it so hard to watch TV now?
Consumers buy smart TVs in shopping malls. Photo by reporter Ma Wenwen.
Zhuzhou Evening News Rong ** reporter Ma article.
In the past, when watching TV, as long as the remote control was pressed, the live broadcast screen would appear;Now that the camera is turned on, not only do you have to wait for the annoying boot advertisement, but you also need to charge extra for some programs, and the key is that the charging rules are also "covered" layer by layer.
From boot advertisements to member "nesting doll" charges, from inconvenient to unfriendly to the elderly, a series of "routines" of smart TVs need to be improved urgently. To this end, since August this year, the State Administration of Radio, Film and Television, together with relevant departments, has formulated a number of regulations and launched a heavy attack to purify the TV consumer market.
In this issue, let's talk about the annoyances of watching TV.
Tucao 1 wants to watch a satellite TV station, but the elderly are "lost".
Liu Xiaoyu said that during this year's "Double Eleven", her son bought her an 85-inch LCD smart TV. However, a month later, the TV was almost an ornament.
From the moment they turned on the TV, Liu Xiaoyu and her wife kept complaining, "As soon as you turn on the phone, it is an advertisement, and the colorful icons on the homepage are dazzling." "If you want to see a guard** Dao, you have to look for it in the interface for a long time. "I finally clicked on a TV series, and after watching a film, I had to open a membership to continue watching ......."”
Liu Xiaoyu said that because her home does not have a cable TV set-top box, she can only broadcast on demand through the TV network, and she does not know how to type with remote control, so she can only ask her son for help at first. But there are too many times, and Liu Xiaoyu herself is also annoyed. "The two remote controls are switched back and forth, it's too troublesome!”
Ms. Zhang's family in Tianyuan District bought a Hisense TV, equipped with a set-top box with telecom broadband. She reflected,Every time you watch TV, you need to turn on two boot ads,One is a 15-second boot buffer ad,One is a 30-second telecom company advertisement,It's very annoying。
During the visit, the reporter tested a number of brands of TVs, and almost all of them had boot advertisements of about 30 seconds or even longer. In addition to the TV boot has ads, the set-top box boot also has ads. According to a survey by the People's Daily Online Finance Research Institute, more than eighty percent of consumers believe that "the boot advertisement is too long" is the biggest pain point in using smart TVs.
The reporter consulted Hisense、Xiaomi、TCL and other TV brands customer service,Some customer service said,Because it takes time to enter the intelligent system from boot,In order to avoid a black screen during this time period,Advertisements will be inserted。
According to the "2022 Domestic Market Ageing Research Report", the average daily viewing time of people aged 65 and above in the country is more than twice that of the national audience, but many elderly people are facing the troubles of "Liu Xiaoyu" when they are on TV.
Tucao 2 accidentally "was charged", and it is not easy to cancel.
Although intelligence has brought massive resources to the TV side, many consumers have been cut "leeks" unconsciously.
On the evening of November 20th, the "TV Home" app suddenly suspended its service, making many users who turned on the TV to watch the live broadcast as usual "black", and many consumers recharged their fees were also difficult to recover.
In fact,Smart TV system built-in**platformAPP,If you want to go through these software**,The first pop-up window is"Member recharge。 Similar"Matryoshka"Charging model,It is also one of the most criticized problems of smart TV,It has also been criticized by the China Consumers Association。
I once fancied a Xiaomi TV,At that time, the shopping guide promised to send film and television members,And claimed to contain film and television resources from multiple platforms,There are the latest movies and TV series。 Mr. Cai, a citizen, told reporters, "After buying the TV set home, I installed broadband and cable, only to find that many blockbusters and variety shows in the resource library still need to be paid separately." It costs money to watch everything, so what is the picture of buying a smart TV?”
Last month, Ms. Li reported to the mayor that she suddenly received a message about broadband arrears, and she was puzzled by it. She called the telecom company's manual service platform**, and after checking the platform, she found that she had subscribed to a program package for an animation column in September, which was automatically renewed every month. Ms. Li said that she was completely unaware of it, and that it was probably operated by a child while watching TV, but she did not receive confirmation from the telecommunications company.
Solution. Let watching TV return to its essence and multi-departmental joint governance.
To rectify the chaos of Internet TV and let residents watch TV back to its essence, the national level is constantly coming up with solutions.
Recently, the State Administration of Radio and Television has successively issued a number of notices and requirements, which have clear answers and regulations to the problems existing in the current three ** TV models. For example, there are many start-up advertisements for cable TV and interactive network TV (IPTV), and the problem of over-the-top (OTT) charging.
On November 10, the General Office of the State Administration of Radio and Television, the General Office of the Ministry of Industry and Information Technology, the China Consumers Association and other departments jointly issued the "Notice on Carrying out the Work of Prompting TV Viewing "Understand Cards", which shows that at present, the main ways to watch TV programs in China are cable TV, interactive network TV, and Internet TV. It should be emphasized that only the first two ways can watch live TV, Internet TV does not transmit ** and local radio and television stations at all levels of live TV channels, can not watch live TV.
On November 27, the official website of the State Administration of Radio and Television issued a notice on three radio and television and network audio-visual industry standards, including "Technical Requirements for Cable TV Business", "Technical Requirements for IPTV Business", and "Technical Requirements for Internet TV Business", requiring that interactive network TV terminals should provide "boot into full-screen live broadcast" and "boot into the interactive home page of prominent live broadcast channels" Two "boot mode" options, and the default setting of the system should be "boot into full-screen live broadcast".
In addition, the time required for the user to operate the remote control to switch the page to the page should not be more than 2 seconds. It is stipulated that the user interface should provide specific service models for the elderly, minors and other user groups, and provide convenient switching entrances, and should not set up "one-click payment" related operations.
Reporter's note] Looking forward to the early return of TV "freedom".
In the past, the TV screen was not large, but when it was turned on, it was a live broadcast. Today's TV "face" project has been upgraded,But if you want to experience the most primitive function,It's become a difficult thing,It's quite intriguing。
Since August this year, the State Administration of Radio, Film and Television, together with relevant departments, has launched a heavy attack to pilot the governance of TV "nesting doll" charges and complex operation problems that the masses have great opinions on, and the author praises it.
To better meet the spiritual and cultural needs of the people, on the one hand, it is necessary for relevant departments to formulate laws and regulations to regulate the consumer market and crack down on stubborn diseases in the industryOn the other hand, companies should also adjust their development focus to adding high-quality content and easier viewing platforms, rather than blindly thinking about "matryoshka" fees.
After all, watching TV is supposed to be a simple and joyful thing!
Editor: Qingqi.
Second trial: Dai Ping, Tang Jianhua.
Third trial: Ye Xinfu.