As a local characteristic agricultural product in Zhangqiu District, Shandong, Zhangqiu green onion has received widespread attention and love for its tall body and rich taste. To understand why Zhangqiu green onions can rise so high at the top, we first need to understand its unique growing environment and cultivation methods.
1. Growth environment:
Zhangqiu is uniquely located in Shandong Province, China, and is affected by a climate characterized by abundant rain in summer and arid winters. This climate is very favorable for the growth of green onions, which have a high demand for water and sufficient water for irrigation during the rainy season. In addition, the Xiujiang River in Zhangqiu area has sufficient water resources, clear water quality, and rich trace elements, which provide nutrients and guarantees for the growth of green onions. In addition, Zhangqiu has a large amount of selenium-rich soil, which is very beneficial to the growth of green onions and helps to improve the quality of green onions.
2. Cultivation method:
Growers use the traditional planting method of deep furrow and high soil cultivation in the Zhangqiu area, which can ensure the growth space and nutrients of green onions**. The deep furrow provides ample space for the root system of the green onion to grow, and helps the root system to stretch and absorb nutrients. High soil can provide a stable growth environment for green onions, and maintain water and nutrients. At the same time, during the cultivation process, growers need to pay attention to drainage problems at all times to ensure that the root system of green onions is not affected by waterlogging. In addition, in windy weather, growers also need to support the onion seedlings in time to ensure their smooth growth.
Zhangqiu green onions are widely recognized and loved in Shandong for their tall, crisp and sweet taste. In order to enhance the popularity and reputation of Zhangqiu green onions, the locals held an annual cultural tourism festival, in which the highest "green onion king" was selected.
1. The popularity of Zhangqiu green onions:
In the previous "Green Onion King" selection, Wang Jincun's green onions have repeatedly won the championship and become known as the "champion village" of green onions. As early as the Ming Dynasty, Wangjin Village was famous for growing green onions and is considered the birthplace of green onions. By holding a cultural tourism festival, Zhangqiu people hope to introduce more people to Zhangqiu, so that tourists can understand and taste Zhangqiu green onions. At the same time, Zhangqiu also encourages enterprises to develop the deep processing and multi-channel sales of green onions, and promotes the building of green onion brands. Some companies have launched innovative products such as scallion oil and green onion flavor sauce, and added the name of Zhangqiu green onion to the product, and achieved good sales results. This series of measures has made Zhangqiu green onions become a delicacy on the table of Shandong people, and it is also a "nostalgia" on the tip of the tongue.
2. Promotional activities:
In order to better promote Zhangqiu green onions, Zhangqiu area actively participates in agricultural product exchanges and exhibitions at home and abroad, and establishes cooperative relations with buyers at home and abroad. By participating in the exhibition, Zhangqiu green onions have been more internationally recognized, and the sales scope of its products has gradually expanded. At the same time, Zhangqiu green onions are also promoted and sold to foreign markets through e-commerce platforms, which is convenient for foreign consumers to buy fresh Zhangqiu green onions. This sales model not only facilitates consumers, but also provides a new channel for the international promotion of Zhangqiu green onions.
Zhangqiu green onions are not only famous in China, but also gradually break into the international market and have been recognized by the international community.
1. International marketing:
In 2014, Zhangqiu green onions made their debut at the welcome dinner of the 22nd APEC Leaders' Informal Meeting, becoming a delicacy at the state banquet, thus attracting the attention of the international community. Subsequently, Zhangqiu green onions were favored by the people and buyers of Macao, and became one of the key points of the promotion of agricultural products under the "Good Shandong" brand. In order to better develop the international market, Zhangqiu green onions actively participate in the international agricultural products exchange exhibition, and establish cooperative relations with foreign buyers, through the exhibition and cooperation, Zhangqiu green onions have been more internationally recognized, and the scope of product sales has gradually expanded.
2. E-commerce promotion
In order to facilitate foreign consumers to buy fresh Zhangqiu green onions, Zhangqiu uses e-commerce platforms to carry out overseas sales. Through overseas shopping** and e-commerce platforms, foreign consumers can easily buy Zhangqiu green onions, which not only facilitates consumers, but also provides a new channel for the international promotion of Zhangqiu green onions.
Zhangqiu green onion has achieved a certain degree of popularity and recognition in the domestic and foreign markets with its unique growth environment and cultivation methods, as well as promotion activities such as cultural tourism festivals. By establishing cooperative relations with foreign buyers and participating in international agricultural products exchange exhibitions, Zhangqiu green onions have gradually entered the international market and achieved certain sales results. In the future, with the increase in people's demand for healthy food and the improvement of the international competitiveness of China's agricultural products, Zhangqiu green onions are expected to have more room for development in the international market.
Conclusion: As one of the special agricultural products in Zhangqiu District, Shandong Province, China, Zhangqiu green onions have attracted much attention in activities such as the Juggling Boat Festival with their tall size, and are praised as the "King of Green Onions". The reason why Zhangqiu green onions can emerge from such a tall top is inseparable from its unique growth environment and cultivation methods. Zhangqiu is located in Shandong Province, with suitable climatic conditions, especially abundant rain in summer and drought in winter, which meets the sufficient growth needs of green onions. In addition, the water quality of the Xiujiang River in Zhangqiu area is clear and rich in a variety of trace elements, which provides good nutrition and guarantee for the growth of green onions. The selenium-rich soil further improves the quality and taste of green onions.
In terms of cultivation, growers use traditional deep furrowing and high soil planting methods, which provide sufficient growth space and nutrients for green onions**. Growers also need to pay attention to drainage and seedling support at all times to ensure the smooth growth of onion seedlings.
In order to promote Zhangqiu green onions, the annual Zhangqiu Green Onion Cultural Tourism Festival selects the highest "Green Onion King", which increases the popularity of green onions. As the champion village of green onions, Wangjin Village has won the most championships with green onions, which has played an important role in the promotion of green onions. At the same time, Zhangqiu also encouraged enterprises to develop the deep processing and multi-channel sales of green onions, and launched innovative products, which achieved good sales results.
In terms of the international market, Zhangqiu green onions have appeared at the APEC Leaders' Meeting and participated in the International Agricultural Products Exchange Exhibition, gradually moving towards internationalization. Through the establishment of cooperative relations with foreign buyers, the sales scope of Zhangqiu green onions has gradually expanded. At the same time, the e-commerce platform also provides a new channel for the international promotion of Zhangqiu green onions.
In general, Zhangqiu green onions have achieved a certain popularity in China by virtue of their unique growth environment and cultivation methods, as well as the holding of cultural tourism festivals and other promotional activities. By participating in international exhibitions and using e-commerce, Zhangqiu green onions have also begun to expand into the international market. In the future, with the increase in people's demand for healthy food, Zhangqiu green onions are expected to have more room for development in the international market.