"Don't blink sisters, look at me with a mouthful of duck blood! "Big fat meat, want to see how many bites my brother takes? Brother will give you a second! In the middle of the night, the forbidden "Big Stomach King" came back, eating ten bowls of cold skin in one go, eating eight bundles of noodles in one meal, and eating ten catties of fat meat in one hour, which caused netizens to exclaim and applaud.
As a common live broadcast method in the current society, it is a positive social and cultural phenomenon for anchors to share various delicacies and interpret food culture with the public through the live broadcast platform. However, in order to attract attention, earn traffic, and bring goods to make money, some "storm sucking" eat a few catties of fat in one go, and some "sword goes sideways" to eat raw octopus sea urchin, driven by interests, such a scene impacts the bottom line of the public's basic values, and also brings a bad demonstration effect.
Long-term overeating can easily lead to serious metabolic and endocrine disorders in the body, cause a decrease in immune function, and also cause a high incidence of cardiovascular and cerebrovascular diseases. In order to pursue the effect of live broadcast, some anchors induce vomiting by picking their throats or taking medicine after eating, which violates the natural laws of the human body, which will not only damage the body, but also burn the esophagus with stomach acid caused by vomiting, which will increase the risk of esophageal cancer in the long run. In 2021, the news of the sudden death of the big stomach king Bubble Dragon, who has 2.6 million fans, instantly appeared on the hot search, and the Internet celebrity weighed more than 320 pounds before his death, plus he overate for a long time for the live broadcast and did not pay attention to exercise, which eventually led to the tragedy.
For anchors, eating and broadcasting is a job, but any job has guidelines and bottom lines that need to be followed, and you can't leave everything else behind for the sake of traffic and making money. Eating deformities is harmful to one's health and causes food waste. Gukbang should become a disseminator of regional culture and food culture, such as learning to cook a home-cooked dish and checking in to food shops on the streets and alleys, so as to bring lasting vitality to mukbang.
As the main stage of "eating and broadcasting", the platform must not take the lead in words, but must take the initiative to assume its due social responsibility, strengthen the review of ** content, and review ** before sending it if it may cause public discomfort. For food broadcasts that have changed their taste, such as wasting food and publicizing that most of them are eaten, they should be dealt with such as deleting works, shutting down live broadcasts, and banning accounts. The platform has the obligation to guide the anchor to actively promote a healthy food culture, so as to reduce the attention to the "big stomach" eating broadcast.
At the same time, the relevant departments should also strengthen the supervision of online platforms. At the end of November 2021, the National Development and Reform Commission and four other departments issued the "Anti-Food Waste Work Plan", emphasizing the need to strictly supervise food waste-related information. It is mentioned that radio stations, television stations, and online audio service providers are prohibited from producing, publishing, and disseminating programs or audio information that promote excessive eating, overeating, and other food waste. It is necessary to establish credit regulation and joint punishment, conduct strict monitoring of anchors who have been banned, encourage and guide live broadcasts of healthy eating and healthy consumption, and continuously create a clean and upright online environment, and convey correct and healthy social values.
Source: Jingchu Network (Hubei ** Network).
Author: Xie Wei (Yichang Yiling).
Editor-in-charge: Ding Chufeng.