Wen's Group has successfully raised 800 million chickens through precise market positioning, unique development model, technological innovation and talent training. Wens pays attention to technological innovation and talent training, and a number of technologies and equipment with independent intellectual property rights improve production efficiency and ensure product quality. Based on the cooperation model of "company + farmer", unified management and technical guidance to ensure product quality and food safety. The success of Wen's chicken raising promotes the development of the chicken industry, drives the development of related industries, promotes employment and farmers' income, and has reference significance and demonstration role for other agricultural industries.Wen's Group is one of the largest chicken enterprises in China and one of the largest in the world. Since its establishment in 1983, Wens Group has been committed to the chicken industry, and has achieved the rapid development of the chicken industry through continuous technological innovation and model exploration. At present, Wen's Group can slaughter 800 million broilers every year, providing a large number of chicken products for the world.
The success of Wen's chicken farming has not only promoted the development of the chicken industry, but also has certain reference significance for other agricultural industries. First of all, the success of Wen's chicken is due to its precise market positioning and unique development model. Secondly, Wens pays attention to technological innovation and talent training, and continuously improves production efficiency and product quality. Finally, Wens Group pays attention to brand building and food safety, and has established a good corporate image.
Wens Group has a number of technologies and equipment with independent intellectual property rights in the field of chicken raising, including innovation in breeder breeding, incubation technology, feed formulation, breeding equipment, etc. These technological innovations not only improve production efficiency, but also ensure product quality and food safety.
First of all, in terms of breeder breeding, Wen's Group has selected and bred excellent varieties with strong adaptability, fast growth rate and high egg production through years of research and cultivation. The promotion and application of these breeds have laid the foundation for improving the production and quality of broilers.
Secondly, in terms of incubation technology, Wens Group has adopted advanced constant temperature and humidity incubation technology to improve the hatching rate and hatch rate. At the same time, the risk of disease transmission and cross-contamination is avoided through strict screening and disinfection of eggs.
Thirdly, in terms of feed formulation, Wens Group pays attention to the improvement of nutritional balance and feed conversion rate, and adopts high-quality raw materials and scientific formulas to ensure that the nutritional needs of broilers are met. At the same time, through the strict control and management of the feed production process, the quality and safety of the feed are ensured.
Finally, in terms of breeding equipment, Wen's Group has adopted automated, intelligent and environmentally friendly breeding equipment and technology to achieve comprehensive monitoring and management of the breeding process. These equipment and technologies include automatic feeding systems, environmental control systems, drinking water systems, etc., which improve production efficiency and management level.
Wen's chicken business model is based on the "company + farmer" cooperation model, through the technical support and unified management of cooperative farmers, to achieve the rapid development of chicken farming. Specifically, Wen's Group signed a cooperation agreement with farmers to provide breeding chickens, feed, veterinary drugs, technology and other services, and purchased broilers that meet the standards in accordance with the agreement. At the same time, Wen's Group provides unified management and technical guidance to cooperative farmers to ensure product quality and food safety.
This business model has the following advantages:
First of all, resource sharing and complementary advantages are realized through the cooperation model. Wen's Group has advantages in technology, brand and market, while farmers have resources such as land and labor. Through the cooperation model, these resources can be organically combined to achieve the rapid development of the chicken industry.
Secondly, the production efficiency and product quality are improved. Wen's Group provides unified management and technical guidance to cooperative farmers, avoiding the risks and deficiencies of decentralized operation. At the same time, through the comprehensive monitoring and management of the production process, the production efficiency and product quality are improved.
Finally, costs and risks are reduced. The cooperation model can achieve scale effects and synergies, and reduce production costs and risks. At the same time, through technical support and unified management of cooperative farmers, problems in technology and food safety are avoided.
The success of Wen's chicken farming has not only promoted the development of the chicken industry, but also had a certain impact on society. First of all, Wen's Chicken provides consumers with a large number of high-quality chicken products to meet people's demand for food. Secondly, the development of Wen's chicken has led to the development of related industries, such as feed processing, veterinary drug production, logistics and transportation. Thirdly, the development of Wen's chicken farming has also promoted employment and increased farmers' income. Finally, the success of Wen's chicken raising also has a certain reference significance and demonstration role for other agricultural industries.
The success of Wen's Chicken is due to its advantages in precise market positioning, unique development model, technological innovation and talent training. At the same time, Wens Group pays attention to brand building and food safety management, and has established a good corporate image and social reputation. In the future, Wens Group can continue to strengthen its investment in technological innovation and talent trainingStrengthen technical support and unified management for cooperative farmers;Strengthen efforts in brand building and food safety management;Actively explore synergistic development models with other industries and other efforts to contribute to the achievement of the Sustainable Development Goals.