In the long history of the entertainment industry, there is a pair of brothers who have emerged with a spendthrift and unlimited scenery, they are Wang Zhongjun and Wang Zhonglei, the founders of Huayi Brothers. Once, their names were like a bright star, illuminating the entire entertainment industry;However, the years are ruthless, the scenery is no longer beautiful, and the legend of the rise and fall of Huayi Brothers is embarrassing.
The glorious moment of Huayi Brothers.
One night in 1997, two brothers, Wang Zhongjun and Wang Zhonglei, sat at their home in Beijing, and the TV was the "Psychological Clinic" invested by their company. This attempt actually made them 5 million, which was also the beginning of their career in the entertainment industry. At that time, Huayi Brothers was like a high-rise building, famous in the entertainment industry, and their words and deeds could affect the wind direction of the entire entertainment industry.
Advertising giants turn to film and television.
At first, Wang Zhongjun returned from the United States and saw a business opportunity in the advertising industry with a keen eye. So, he pulled his younger brother Wang Zhonglei and established Huayi Brothers Advertising Company. From the initial investment of 5 million yuan to one of the top ten advertising companies in China within a few years, Huayi Brothers has risen at a rapid pace. However, their ambitions don't stop there.
A tycoon in the film and television industry.
In 1998, Feng Xiaogang held the script "Endless", but faced an investment pressure of 6 million yuan. Wang Zhongjun did not hesitate to invest 300,000 yuan, which not only helped Feng Xiaogang, but also started a long-term cooperation with him. The success of "Endless" made Feng Xiaogang famous, and Huayi Brothers also began a legendary journey in the film and television industry.
Listing & Peak.
In 2009, Huayi Brothers successfully went public, and this moment became the peak of their entertainment career. The Wang brothers became billionaires in one fell swoop by investing in Feng Xiaogang, signing contracts with many top superstars, and creating many classic film and television works. The market value of Huayi Brothers is approaching 100 billion, and the bigwigs in the entertainment industry are in full swing, and it seems that everything is in their hands.
The scenery is gone, and the high-rise buildings are collapsing.
However, the good times don't last long. Fan Bingbing's tax evasion incident was like a bomb, which caught Huayi Brothers off guard. Immediately afterwards, scandals such as celebrity tax evasion, yin and yang contracts, and ratings fraud broke out one after another, and the company's stock price was the first to be the best, and the market value evaporated faster than the evaporation cake. Huayi Brothers fell infinitely from the scenery to the trough, and fell from the peak to the abyss overnight.
A difficult dilemma.
In 2019, Huayi Brothers' debts overwhelmed them. ...... bonds expire, the capital chain is broken, and shares are frozenThis series of blows put the Wang brothers almost in a desperate situation. They had to pledge everything of value to raise money, but even that was a drop in the bucket.
Perseverance in the face of adversity.
However, just when everyone thought that Huayi Brothers was about to collapse, the epidemic opened up, and the film and television industry gradually recovered. Although the share price of Huayi Brothers is still **, Wang Zhonglei has not given up. He firmly believes that as long as the original intention of content is maintained and the innovation gene is adhered to, Huayi Brothers will be able to regain its glory.