In the old days, KTV was the first choice for post-teenagers to get together, and it seemed that every loud singing voice was a footnote to youth. However, recent data shows thatFour-fifths of karaoke businesses have gone out of business, which seems to herald the end of an era. Why has this once-thriving entertainment industry changed so dramatically?
As the next generation enters the workforce, the way they entertain has changed profoundly. Young people who used to be keen on singing K at parties have now taken root in the workplace, and the pressure of life and the busyness of work have made them gradually reduce the number of times they go to KTV. This focuses on the passage of time, pushing the young people who were once keen on singing loudly to a more mature stage of life.
At the same time, the changes in the popular market have also had a profound impact on the KTV industry. The once bustling popular ** market is now availableDecreased quality, new songsQuantity is scarce, making KTVLost appeal。I have to mention that the current Chinese music scene really feels that it is not as good as before. To a certain extent, this doomed the decline of KTV.
However, the rise of new competitors is also shaking the position of traditional KTVs. New entertainment methods such as karaoke software, mini KTV and livehouse provide people with more diverse choices. The national karaoke has become a social economic model with songs as friends, and mini KTV meets people's needs for simple singing in fragmented time. This diversion phenomenon has gradually reduced the scale of the traditional KTV industry. The diversification of modern lifestyles, including:Entertainment in the form of mobile games, short **, live broadcasts, etc. has become mainstream, making people more inclined to low-cost, high-flexibility entertainment. More attractive social entertainment activities such as board games and script killings have also further diverted young people who should have been the target consumer group of KTV.
The rising cost is also an important reason for the decline of the KTV business. The high rent of the box and the unreasonable ** sales policy make the cost of KTV more expensive than other entertainment methods. For those young people who have entered the workplace and have a more stressful life, KTV is no longer an affordable entertainment activity.
In this era of pluralism and openness, although KTV is gradually declining, young people's demand for entertainment has not weakened. Instead, they prefer to try something more fun and creative. Perhaps, the decline of KTV is just a microcosm of the change of times, and new entertainment methods will continue to welcome the enthusiasm of young people and witness their growth and change.