01 Kujiale has "rolled" technology and efficiency again.
We can only succeed if our customers succeed. At the 2023 Cool Space Digital Summit, Chen Hang, co-founder and CEO of Qunhe Technology (Kujiale), once again reaffirmed Kujiale's customer success service concept. And in 2019, Chen Hang mentioned the "Customer Success" empowerment program for the first time at the Cool Conference. This year, "making customers successful" has been placed at a higher level. Perhaps because of this, this ecological platform led by technology to create customer value, the average monthly active users of Kujiale this year have exceeded 70 million, and the global service customers have exceeded 40,000.
At this time of the year, Kujiale will hold a "Cool +" conference to bring some new products to the industry, as well as industry insights from the perspective of technology platforms, and analyze the changes in the home furnishing industry from the dimensions of residential space, subdivision industry trends, and AI applications, and this year is the 8th.
On November 22, the 2023 Cool Full Space Digital Summit was held in Guangzhou, with the theme of "Science and Technology Piloting, Gathering Growth", which gathered practitioners from large home furnishings, cross-border going overseas, chain commerce, commercial furniture, doors and windows, lighting and other industries. The key words of this summit,Kujiale focuses on four major product capability upgrades: design rendering upgrades, docking production upgrades, AIGC upgrades, and PaaS ecological upgrades.
Behind a series of upgrades is the path of Kujiale for more than ten years: technology empowers the whole link, and ecological collaboration for the whole industry.
Kujiale is positioned as the world's leading cloud design software platform, as a starting point for business, design rendering is also a very classic ability, and this ability continues to improve throughout the entrepreneurial process.
In this design rendering upgrade, in addition to high-end design, lighting design, door and wall cabinet design, door and window design, super-large scenes, ** rendering and other functional upgrades, Kujiale released the cloud real-time lighting rendering capability, which is the result of three years of research and development. From the industry's first 10-second ultra-fast rendering capability, to 4K, 5K film-level ** rendering, to the just-released real-time lighting rendering. It marks a revolution in the improvement of rendering capabilities in the home furnishing industry. Through the effect of Kujiale's internal test, through this set of real-time lighting rendering, the whole house solution will be shortened from the original 2 hours to less than 15 minutes, and the efficiency will be greatly improved.
In terms of docking production upgrading, Kujiale docking production 20 debut, it will achieve fast review and exemption from review. Its core capabilities include rule engine, real-time detection, automatic mapping, non-standard detection, etc. The system replaces manual automation to perform standard work, and orders are automatically generated.
Chen Hang showed the results of the benchmark enterprise Schneemann and Kujiale after implementing the audit-free efficiency improvement project: it took 4 months to increase the order approval rate from 67% to 90%. After Dinggu Jichuang fully integrated the capabilities of Kujiale, the order splitting efficiency reached 115 single person-days, and the design order efficiency was increased by 50%.
To be precise, this is not the ability of Kujiale as a business. As mentioned earlier, Kujiale is good at design ecology, and has been focusing on this field, and in the past ten years, simple, open, and focused have become the DNA of Kujiale. For the field that they are not good at, especially in the field of order splitting, production, and construction, there are good companies doing it, Kujiale believes that in the Internet era, open ecology is a benign model, not everything is a product, so it chooses to cooperate with more comprehensive and more compatible ecological partners to explore its own ecological radius, and has completed the data with more than 20 mainstream ecological software partners, and the service covers hundreds of enterprises.
According to Chen Hang, in 10 mode and 2With the joint blessing of the 0 model, the number of families or programs that have placed orders through Kujiale has reached 5 million, and more than half of them have been realized this year.
The third upgrade is related to AIGC. As we all know, AIGC has become a hot topic in 2023. The algorithms and models of artificial neural networks, combined with massive Internet data and the computing power of chips, have broken through the critical point and brought about the explosion of AIGC species.
02 What new productive forces have emerged in the AI era?
What is Kujiale doing through AIGC?First of all, Kujiale is a tool that generates a large amount of content every day, and there are about 10,000 design plans generated on the platform every day, generating more than 3 million renderings, so, from this point of view, Kujiale itself is a GC (Generated Content, Content Generation) tool, and then brings in the capabilities of AI.
Data and computing power are the two most important elements in this era and in the AI eraThe more computationally intensive you are, the lower your error rate will be. And Kujiale has accumulated on these two elements, with more than 10,000 high-performance GPU servers, a total of 370,000 structured space design schemes, and 4.6 billion renderings, so Kujiale has the opportunity to make its own excellent models to make some AI applications.
Kujiale is not to write a poem or make a picture through AIGC, but to boost 3D cloud design through AI, designers can convert AI-generated renderings into 3D solutions and deepen, and generate PPT proposals and explanations through AI**;In terms of marketing, store shopping guides can show customers "furniture trial" and "paving and changing paint" through Kujiale's AI capabilitiesNot only that, but you can also generate marketing posters and AI marketing plans through Mima AI and share them with one click.
"Kujiale AI" aims to open up creative inspiration for designers, provide unlimited imagination, and realize the "what you think is what you get" experience in the AI era. Since its launch in June 2023, designers have used AI to produce images more than 15 million times.
I believe that the future development of the software industry will definitely form a broader ecological model, and the PaaS ecological upgrade is also a key part of the Cool+ conference.
Wu Kailiang, vice president of Qunhe Technology (Kujiale), said that we will fully launch the PaaS strategy and further open up the development capabilities at the lower level, among which the important milestone is the launch of the application market, so that developers can use the underlying capabilities provided by Kujiale to develop a variety of application-oriented products that customers need through Kujiale's cloud services and infrastructure. For example, the number of developers has quadrupled, and there are more than 10 customers, and the revenue has increased by more than 5 times in the past year.
In order to open up the ecosystem, we will not only not take commissions from ecological partners and developers, but will further increase subsidies, and we plan to spend 10 million yuan to encourage those outstanding developers who are recognized by the market to help them better promote products and servicesWe also officially released a "Double Hundred" plan today, hoping to make 100 ecosystem developers earn more than 1 million yuan a year. Wu Kailiang said when releasing the "Double Hundred Plan" to empower developers.
At the summit site, according to the "2023 Home Furnishing Industry Data Report" released by Chen Zhuo, senior vice president of Qunhe Technology (Kujiale), the mentality of "whole home decoration" has been strengthened, home decoration design services have accelerated sinking, space scene merger, short marketing detonates the industry, and AI has become a new trend in the industry.
At the consumption level of the industry, the integration of categories has been accelerated, upgrading from "single product" to "whole case", presenting consumers with a one-stop overall solution, representing new consumer demand. In the process of category integration, there is not only competition and involution between enterprises, but also cooperation and integration of capabilities to jointly find the next growth point. For example, on the Kujiale platform, more and more customization and finished product companies are authorized to share with decoration companies by sharing goods and matching designs, promoting active cooperation with new channels for decoration, and the number of solutions using the authorization model by decoration companies will increase by 50% year-on-year in 20237%。
03 Through the cycle, technology and industry go both ways
As a sample of the digital track, Qunhe Technology (Kujiale) has stepped on the node of industry transformation and upgrading, so that a tool-based enterprise like Kujiale has the possibility of commercialization in a real sense. In a sense, it's also a mirrorWhat it projects is precisely the digital transformation curve and evolution process of the home furnishing industry in the past 10 yearsHelp the industry take the first step to improve efficiency and upgrade. Today, re-examining this trillion-level traditional industry, there are still many structural opportunities, in fact, through the cool + conference every year, you can generally feel some weather vanes and incremental space in the **.
From a longitudinal point of view, focusing on the large home furnishing industry, the whole home model has become the current industry hotspot and a new corporate strategy, from the original single product thinking to one-stop, integrated overall solution innovation and upgrading, the deep integration of the category represents the transformation direction of the industry, which leads to more fierce market competition, in this process, in fact, the more you need the empowerment of science and technology to upgrade in efficiency, which is still a very important support business for Kujiale.
In the industry map of large home furnishings, the degree of digitalization of each category is not the same, there are relatively mature categories of digital applications, for example, finished products and customization have appeared 20 billion level of revenue enterprises, the head effect is obvious, enterprises relatively establish a more complete system competitiveness, digital capabilities are naturally essential, otherwise it is difficult to do business nationwide. For example, the two major industries of doors and windows and lighting are accelerating their digital transformation, and they are also undergoing an upgrade from the traditional single product sales model to scenario-based marketing and customized service-driven solution-based retail.
Different categories face different stages of transformation. For mature categories, the face is to use the power of science and technology to further deepen continuous change, so as to make a real difference in the industry change;For potential categories, what needs to be solved is how to use the power of technology to reduce costs and improve efficiency at the level of basic tools such as design and marketing. Therefore, from the perspective of the digital transformation of the large home furnishing industry, it is not completely saturated and there are no opportunities, there are still many opportunities for subdivided categories, and this is also the incremental space anchored by Kujiale in the new development stage.
From a horizontal point of view, the technical capabilities accumulated by Qunhe Technology (Kujiale) in the past 12 years have built seven engine capabilities such as cloud design engine, computing engine, rendering engine, and AI engine as the base, and then promoted and applied them in different space industries.
Kujiale has been mainly serving home improvement companies from the beginning, to the whole house customization, docking production, and expanded to the fields of finished soft decoration and building materials, and then to more subdivided doors and windows, lighting, HVAC and the global market. Essentially, these are subsets of the whole space domain, and although the business scenarios are different, they are actually a "what you see is what you get" process, but different industries need different combinations of engine capabilities to carry out digital transformation. Therefore, it is probably understandable why after 2020, Kujiale has expanded from the home furnishing industry to the whole space field, and has become one of the very important development strategies of the company.
From this 2023 Cool + Conference, we also noticed that in addition to the special session on growth opportunities in the large home furnishing industry, Kujiale has opened special sessions on several major themes such as chain and commercial space, commercial furniture, lighting, doors and windows, and cross-border going to sea.
From another perspective, how to empower "yourself" with new AI technologies and digitalization is also the most enthusiastic topic discussed by the guests at this summit. When the business logic of the entire industry changes, more enterprises will inevitably realize the importance of digital upgrading, which will be transformed into a basic ability for enterprises to participate in competition, and all aspects of enterprise operation will be deeply embedded in the power of science and technology, and technology and industrial development are accompanied by each other, rather than conflicting. In the future, those who are truly not replaced and can enjoy the benefits of innovation and change must be those who are good at using technology and know how to use science and technology, which is not only an opportunity for Kujiale, but also an opportunity for the whole industry.