The state has taken action, the online game industry has been greatly adjusted, and the next education and training turmoil has begun
The recently promulgated Measures for the Administration of Online Games (Draft for Comments) has attracted widespread attention and discussion, marking a major adjustment in the online gaming industry. The draft is 11,259 words long and contains 64 detailed provisions that address many important aspects of online gaming. Among them, the regulations restricting excessive use and high-value consumption of games, as well as the prohibition of inducing bonuses such as daily logins and first deposits, have sparked heated discussions in the industry.
First of all, the new regulations regulate game manufacturers and game functions, clearly stipulating specific provisions such as game license number supervision, recharge restrictions, random selection of props, etc., as well as the supervision of game live streaming and live streaming platforms. It can be said that the new regulations are the most stringent so far, which not only has an impact on the gaming industry itself, but also has a certain impact on the related secondary industry.
For gaming giants such as Tencent and NetEase, the release of the new regulations will inevitably have an impact on their business. Although large-scale games are large-scale, have a large number of players, and do not have a high per capita consumption, the new regulations prohibit certain common incentives for player activity and top-ups"Psychological warfare"Fundamental data such as monthly active users (MAU), seven-day retention (D7), and average revenue per user (ARPU) will all be affected. However, as long as the game content remains stable, the cancellation of some deposit activities will not have much impact on the fundamentals of big players. So, while the new rules will bring some suffering to the gaming giants, the industry will not disappear completely, and there is still some room for growth.
However, those are more dependent on the minority"Rich players"Smaller gaming companies that top up may face even greater challenges in the future. For these game companies, while the quality of the game itself is mediocre, they do this by cleverly locking and attracting"Krypton players", and obtained a decent income. However, with the introduction of new restrictions, such as limiting the amount of top-ups, prohibiting some"Psychological warfare"tactics, etc., these game companies will lose an important means of survival, and their room for maneuver will be greatly reduced.
There are fears that the online gaming industry will be next"Education and training"Industry. However, if we take a closer look at the requirements of the new regulations, we will see that the purpose is not to kill the entire industry with a stick, but to restrict and prevent online games from developing. On the contrary, the new regulations only refine and clarify the original provisions, with the aim of promoting the standardized operation of the industry. In particular, it will impose stricter restrictions on what some game developers can do to entice players. So, consider the gaming industry as next"Education & Training"That's an exaggeration.
In conclusion, the market reacted strongly to the release of the new regulations, mainly due to the sudden release of an important document that exceeded market expectations. However, it is worth noting that the new regulations are still in the stage of soliciting comments, and the details need to be further refined and refined in the future. But it is undeniable that the gambling industry is undergoing a change and adjustment. The purpose of this adjustment is to guide the industry to be more standardized, guide game manufacturers to pay attention to game quality, and provide players with a better game experience. While this may mean difficulties and challenges for some small gaming companies, it is a necessary advancement and development for the industry as a whole.
Finally, it should be noted that the development of the gaming industry is influenced by many aspects such as technological developments, market demand, and content innovation. The release of new regulations is only part of the equation and should not be seen as a decisive factor in the fate of the industry. The future of the gambling industry remains bright, but the key is for bookmakers to adapt and respond to these changes and continuously improve the quality of their games to meet the needs of players.