A few days ago, the Rainbow Bay Parent-Child Plaza, located in Puzhou, Longwan, was demolished.
Some people say that it was only 5 years from the opening to the demolition, which is too short.
In fact, it is an old factory that should have been demolished a long time ago, but Rainbow Bay allowed it to continue for a few years.
Property market: Wenzhou, loushiwenzhou
The area where Rainbow Bay is located, at the end of the last century, belonged to the west of Wenzhou Economic and Technological Development Zone, and was dominated by manufacturing enterprises. The plot and part of the buildings in Rainbow Bay were originally the factory of Kangquan water heaters.
Rainbow Bay in demolition (swipe up and down to see more).
Later, with the development of Wenzhou city to the east, the area where the original economic development zone is located is gradually integrated into the core urban area of Wenzhou, and these manufacturing enterprises engaged in production have become outdated, so they have moved to Binhai, leaving behind factories.
Since about 2012, Wenzhou has encouraged old factories to vacate cages for birds, retreat from two to three, and transform them into creative industry parks to develop cultural industries and other service industries, and has introduced a series of policies to support the transformation of factory buildings.
At that time, there were not many office buildings in Wenzhou in the real sense, and the factories vacated by manufacturing enterprises carried the office needs of service enterprises.
In this context, this so-called creative industry park still plays its stage role.
A creative industry park renovated from an old factory.
However,Later, some new office buildings in Wenzhou were built one after another, and this kind of phased product was not well controlled, but more and more, and its disadvantages were gradually highlighted.
These factories, which were originally used for production, are not fully suitable for corporate offices, and they are inefficient land and have no underground parking lots, which also leads to parking difficulties after being used for office.
When a large number of factories are used for the office of service enterprises, Wenzhou's office market has also been severely impacted, affecting the enthusiasm of enterprises to invest, which is one of the reasons for the slow progress of Binjiang CBD construction.
Rainbow Bay was born in this context.
Property market: Wenzhou, loushiwenzhou
As early as around 2014, the original Kangquan water heater factory began to connect with some well-known business management teams to build a commercial complex.
However, the original Kangquan water heater factory was not demolished and rebuilt, but the old factory was renovated in situThe hardware facilities do not meet the requirements of the well-known business management team for commercial complexes, thus unsuccessfully.
In 2016, the original Kangquan Water Heater Factory decided to build a Rainbow Bay Parent-Child Plaza, and planned to build a commercial facility with the theme of parent-child and children's education.
The same is the creative industry park project of the old factory building retreat from two to three, as well as the 145 park, Hele Building, Hua'an Building north of Rainbow Bay, and Fudebao Commercial Plaza south of Rainbow Bay, all of which are located west of Shangjiang Road.
Rainbow Bay. StillWhen we started to attract investment from Rainbow Bay, it was very unsmooth.
For example, Starbucks has decided to settle in Rainbow Bay, and has started renovations, but it is still in a hurry to withdraw before the opening.
For a large commercial facility, Starbucks is almost standard, why can't Rainbow Bay even recruit Starbucks?
The reason isThe contract of the former Kangquan Water Heater Factory is time-limited and not valid for a long time.
International well-known brands often sign contracts for 8 years or more at a time to ensure long-term operation and avoid loss of decoration and other costs due to changes in commercial facilities.
In this way, international well-known brands such as KFC and Starbucks have not settled in Rainbow Bay, and there are very few well-known domestic brandsIt is mainly based on Wenzhou's local parent-child, education and catering brands.
Property market: Wenzhou, loushiwenzhou
In June 2018, Rainbow Bay was officially opened.
The opening day of Rainbow Bay. **Rainbow Bay Children's Palace.
Due to the long-term lack of commercial facilities in the Near East of Wenzhou urban area, coupled with the large number of residential and office people in the areaRainbow Bay was very popular in the early days of its opening.
As for the parking lot, Rainbow Bay adopts:Ground parking + mechanical parking spaceThe number is limited, and the mechanical parking space comes with a series of hard injuries.
At the same time, due to the renovation of the old factory building, the actual construction area cannot be increasedSome of the newly added areas in Rainbow Bay are semi-indoor structures and cannot be fully enclosed, resulting in slippery rainy days and affecting the consumer experience.
Semi-indoor structure of Rainbow Bay. **Rainbow Bay Children's Palace.
After the opening of Rainbow Bay, this creative industry park model of old factories retreating from two to three has rarely been implemented.
To the east of Shangjiang Road, the original neighborhood center (C.P. Lotus Supermarket) and other factories and urban villages were demolished one after another, and the current Wuyue Plaza and Kaidi Center were built.
In December 2020, Wuyue Plaza diagonally opposite Rainbow Bay opened.
Wuyue Plaza. Theoretically, Wuyue Plaza and Rainbow Bay can form a business district to achieve cooperation and complementarity.
However,Whether it is hardware facilities, investment attraction and operation level, Rainbow Bay and Wuyue Plaza are not at the same level at all.
When the miscellaneous army met the regular army, the disparity in strength was too great, and the two could not build a business circle together, and Rainbow Bay could only be siphoned by Wuyue Plaza.
For example, Rainbow Bay can't recruit a lot of domestic and international well-known brands, Wuyue Plaza has recruited a lot, and Starbucks has also opened two. Even some well-known local brands in Wenzhou have moved from Rainbow Bay to Wuyue Plaza.
Wuyue Plaza. In this way, Rainbow Bay went downhill, its popularity became less and less, and a large number of businesses withdrew.
Now, it may be that the contract has expired, and the original Kangquan water heater factory where Rainbow Bay is located has finally been demolished.
Perhaps, at the beginning, do not renovate the old factory buildings that do not meet the commercial conditions, and directly demolish and build new suitable commercial buildings, there will be no toss in Rainbow Bay in recent years.
Visible,It is better to dismantle the old factory directly, no matter how to transform and utilize, it is difficult to meet the needs of modern commercial and business facilities, and it will also produce new problems and continue to cause waste.
Property market: Wenzhou, loushiwenzhou
How will the plot be used after the demolition of Rainbow Bay?
According to the "Regulatory Detailed Planning Revision of the West Unit A-23 and Other Plots of the Development Zone of the Core Area of Wenzhou City" issued last year, the plots including Rainbow Bay, Fudebao, Lianjiefu, 145 Park, Hele Building, Hua'an Building and other commercial facilities and creative industry parksIt is basically commercial and commercial land.
*: Municipal Department of Natural Resources and Planning.
According to a design plan, the middle of the above-mentioned plots will be connected into a block-type business, with commercial buildings on the lower floors of the buildings on both sides, and commercial buildings, talent apartments, sports facilities, etc. will be built above, forming a comprehensive commercial street, echoing with Wuyue Plaza and Kaidi Center on the opposite side, and jointly building a business district.
The plan is not publicly available, but it is in line with the above-mentioned plan.
However, recently, according to the content released by POA Architects,The Rainbow Bay site will create an emerging and dynamic landmark in the city that combines the future technology of automobiles with the ecological garden of the community.
*:p OA Architects.
At present, Ouhai will focus on the layout of such industries in Niushan, the construction of Ouhai International Automobile City, and the future port of Zhejiang Automobile is also under construction.
If the Rainbow Bay plot continues to build automotive commercial projects, it will inevitably overlap with Ouhai.
In fact,This kind of automobile-type commercial project is more suitable for layout in the periphery of the city, rather than in the core area.
However, judging from the layout of Longwan and Ouhai, this kind of automobile business is as close to the layout of Lucheng District as possible, and it seems to be competing for customers in Lucheng.
Of course, this is just the content published by an architectural design institute and is for reference only.
The final use of the Rainbow Bay plot is still subject to the release of the relevant authorities.
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