The rapid development of new energy vehicles has promoted the accelerated transformation of the entire automobile industry, among which, independent brands rely on the strong local first-class chain advantages and accurate grasp of the policy direction, and are the fastest transforming vehicle manufacturers of new energy vehicles. According to the latest data from the Passenger Association, the wholesale sales of new energy passenger vehicles in China in November were 9620,000 units, a year-on-year increase of 315%, and the penetration rate of new energy vehicles is 377%, the penetration rate of self-owned brand new energy vehicles has been as high as 526%。
The high penetration rate of self-owned brand new energy vehicles is inseparable from the collective efforts of Chinese brands. Among them, Dongfeng Fengxing, as an important member of Dongfeng's independence, has opened a comprehensive new energy transformation road with the support of Dongfeng Group.
A new new energy brand will be launched in 2024.
At present, with the increase in the penetration rate of new energy vehicles, more and more new brands are investing in the new energy vehicle track, and independent car companies such as BYD, Geely, and Changan have launched a number of new energy brands in the past two years to enter the new energy vehicle market as a "new force".
Guided by Dongfeng Group's three-year action plan for new energy transformation, Dongfeng Fengxing released the "PS-CC Future" new energy strategy in 2022, proposing the strategic goal of achieving 100% electrification within three years and stopping production of fuel vehicles within five years.
Under the guidance of the "PS-CC Future" strategy, Dongfeng Fengxing has accelerated the pace of promoting new energy products, and has successively launched the pure electric SUV Fengxing Thunder, Lingzhi New Energy 5-seater passenger version and Lingzhi New Energy 2-seat van version, sounding the clarion call for Dongfeng Fengxing to move forward at full speed in the field of new energy.
While new energy products continue to innovate, Dongfeng Fengxing is also planning to launch a new new energy brand in 2024. According to Dongfeng Fengxing, the new energy brand will make changes in brand tonality and design language, aiming to build the brand image of China's independent new forces.
At the same time, the new brand will share the four leading technological resources of the group's entire value chain, such as S2-E quantum architecture, Mach electric hybrid DH-i hybrid technology, super extended range electric, and 3Core technologies such as 0 armor batteries will be applied to new products one after another. In order to provide sufficient funds and production capacity guarantee for the new brand, Dongfeng Group, Dongfeng Liuzhou Automobile and local ** will jointly invest 12.5 billion yuan to start the "Longxing Project" to promote the new energy transformation of the Fengxing brand and build a new energy production and sales capacity of 300,000 vehicles.
In addition, in order to ensure the reliable quality and excellent quality of the products, the new brand selects high-quality suppliers across the country and even around the world, including Bosch BOSCH, United Electronics UAES, Magna, Fuyao Glass and other Fortune 500 companies to provide first-class parts for Dongfeng Fengxing.
Use the technical route of pure electric + hybrid to meet the new energy era.
The competition in the new energy track is intensifying, and technology, capital, talent and chain have become important factors affecting the development of new brands. Relying on Dongfeng Group's strong R&D and innovative technology, Dongfeng Fengxing plans to launch four new energy products under the new brand next year, including two MPVs, one SUV and one sedan.
In terms of technical route, the new brand products will adopt the dual technical route of pure electric + hybrid. Dongfeng Fengxing realizes that hybrid models are the key direction and new blue ocean for new energy vehicles to break through, and pure electric vehicles are the ultimate direction of new energy vehicles in the future. In terms of hybrid, with the national strategy of "stabilizing oil vehicles and increasing hybrids", hybrid vehicles have ushered in an explosive period, and mainstream independent brands have technical layouts in this field, and Dongfeng Group's self-developed Mach electric hybrid DH-i hybrid technology has a number of industry firsts, which can realize three driving modes of pure electric, hybrid and engine direct drive, and is the world's first hybrid system to realize the integration of "power shunt + multi-gear series-parallel" technology.
In terms of pure electric technology, Dongfeng Fengxing has not only had the core technology of three electrics, but also made new progress in the field of batteries. The armor battery released by it has a four-dimensional ultra-high protection shield technology, from the cell, module, whole package to the whole vehicle, the four-fold protection blessing, as if wearing armor to strengthen the safety protection, in safety to achieve the effect of fireproof, waterproof, anti-force, anti-magnetic. In addition to outstanding safety, the maximum capacity of the whole pack of armor batteries can reach 859kWh, energy density 175wh kg, with such high capacity and energy density blessing, the endurance of the vehicle has also been effectively improved.
In the future, these core technologies will be applied to the products of the new brand, helping the new brand to quickly get on the right track.
There is something to say.
Judging from the current development status of new energy vehicles, pure electric, plug-in hybrid, extended-range electric vehicles, and even hydrogen fuel cell vehicles are in a period of common development, and multi-technology routes have become the development trend of new energy vehicles. However, as a new technology, it is more necessary for new energy vehicles to accelerate technological progress and product improvement, so as to meet the personalized needs of consumers in different regions for new energy products. Therefore, in this track, which is not "new", in the face of intensified competition, car companies can only have the certainty of breaking through and winning with accurate positioning and winning the recognition of target consumers with constantly updated and iterative technologies and products. As a vehicle manufacturer of traditional car companies that have comprehensively transformed into new energy, Dongfeng Fengxing has the technical support of Dongfeng Group, as well as the financial assistance of both shareholders, coupled with the precipitation of the past 23 years of car manufacturing experience, I believe that it has the strength to open a new chapter in the field of new energy, and looks forward to the market performance of Dongfeng Fengxing next year.