A few years ago, cross-border e-commerce independent stations and third-party platforms developed simultaneously, but in the later development process, independent stations have entered different periods of innovation and formed their own models.
When you are ready to create an independent station, the first thing you need to understand is the type of operation mode of the independent station and find itThe operating model that works best for you
one
General goods distribution mode
This model appeared relatively early, before third-party platforms such as Amazon developed on a large scale in China.
Early this model by seizing domestic and foreign productsPoor information and ** poor, a large number of SKUs on the shelves, and a lot of dividends.
However, this model has high replicability and low barriers to competition, so it is not recommended to try it for now.
II. II. II
Industry vertical independent station model
To put it simplyVertical categoriesof the distribution mode.
Provide a large number of vertical products under the same category through the superior ** chain resources.
Conducted under a certain categoryDeep ploughing, focusing on the basic market, with a unique brand positioning and fixed target group.
Three
COD single-page e-commerce model
In layman's terms, it isCash on deliveryMode.
This is based on a separate product landing page plus Facebook, TikTok and other social ** advertising to test the popular style, and then pay and collect the payment through cash on delivery.
Mainly for Hong Kong, Taiwan and Southeast Asia, where online payment Xi has not yet been fully established.
This model has high replicability and low competitive barriers, but it needs to have core competitiveness in terms of testing, product selection, logistics and traffic.
Four
Station group mode
This model refers to the construction of website builders such as Shopee, eBay, Wish, Shopify, etcMany sites
Each ** is sold onlyA vertical categoryproducts, use Facebook or Google Promote and other advertising channels to test, each product with a fixed budget to test the data of advertising effectiveness, if the effect is not good, change to another.
Through such continuous testing, we can measure the products with better ROI, and then increase the budget to invest.
This pattern falls into that categoryShort, flat and fastThe way of playing, one of the explosive detection products is intelligence, one is the selection, and the other is the landing page, and the improvement of ** is mainly in the optimization of the landing page.
If a popular product is tested with a certain budget within 2-4 weeks and still cannot reach the red line of ROI, then it must be decisively abandoned.
Five
Brand independent station mode
Brand independent stations are the most popular independent stationsCoreis the productDifferences
Most of the popular independent stations are public model products on the market through selection and testing, but brand independent stations are relatively speakingProduct R&D and design, intellectual property rights of its own productsMore particular.
This model is suitable to haveR&D capabilitiesand sellers with a certain sense of brand marketing, and on the basis of high-quality products, plus superimposed traffic operation and brand marketing capabilities, to achieve continuous growth of brand and sales.
The brand independent station isLong-term going to seaThe best choice of mode.
Six. dropshipping
Dropshipping is one of a kindSell items from zero inventorymode.
Generally speaking, it means that consumers place orders from your store, you purchase goods from another store, and the receiving information is filled in with the consumer's, and you middleman earnsSpreadsNothing more.
This model allows the resources of the first business to be more fully utilized and achieve a win-win situation.
You won't have much of this patternFinancial pressure, but the corresponding profit is not high, and it is too easy to replace.
Different operating models are different, and you can choose according to your actual situation and stage of developmentFit for yourselfTarget.
However, it is necessary to pay attention to the relationship between these operating modelsNot completely separatedIt can be integrated or transformed under certain conditions.