The E-commerce Association released a news release that from January to April this year, Russian e-commerce sales reached 1.50% compared with the same period last year5 trillion rubles (equivalent to 179.7 billion yuan), accounting for 118%。According to data from the Ministry of Commerce of China, the amount of goods between China and Russia in 2021 reached 1,468700 million US dollars, a year-on-year increase of 359%, China has been Russia's largest partner for 12 consecutive years.
Chinese cross-border e-commerce enterprises to open the Russian cross-border e-commerce independent station business first need to solve the problems of website construction, language, collection, logistics, etc.
In the recent past, the first obvious reason for the retail platform Wildberries*** in Russia is the international conflict that has led to the development of energy and raw materials. As we all know, Russia and Ukraine are the world's leading countries in the world of ore raw materials, and the conflict has had a great impact on the European metal smelting industry, resulting in a serious shortage of metals from aluminum to zinc, resulting in the first commodity of the world.
Secondly, Russia's local light industry is underdeveloped, perennial dependence on imports, and various factors such as the epidemic have caused local commodities to be more obvious, with an increase of 104%。At the same time, Lingdong Sales Research Institute learned that Russian users have a greater demand for dishwashers, blood pressure monitors, electric toothbrushes, vacuum cleaners, etc.
China's manufacturing industry is developed, daily necessities, textile light industry, small household appliances and other industries have huge first-chain advantages, not only good quality and low price, but also rapid production, can meet the market of large quantities of procurement or retail. China's foreign trade export enterprises can seize this business opportunity to develop cross-border e-commerce business.
Social networks have become an important channel for commercial promotion, with content as the leading factor, constantly accumulating fans, so as to achieve traffic conversion and ultimately achieve the purpose of transaction. Business promotion through social networks can reduce advertising costs and maximize the use of resources. Therefore, to do a good job in cross-border e-commerce business, you need to understand the social platforms commonly used by Russians. At present, the social platforms commonly used by Russians are VK, Instagram, OK Ru, Facebook. Chinese cross-border e-commerce companies conduct social media marketing on social platforms commonly used in Russia.
Chinese cross-border e-commerce enterprises to open the Russian cross-border e-commerce independent station business first need to solve the problems of website construction, language, collection, logistics, etc.
1. Website building tools.
In recent years, DTC brand going overseas has become a trend in the development of cross-border industries. The construction of independent stations can help enterprises achieve cross-border retail business.
2. Minor language services.
There is a language difference between China and Russia, which leads to poor communication, which hinders the conduct of cross-border e-commerce business. At the same time, China and Russia have developed rapidly in recent years, which has given rise to a huge demand for small language websites.
3. Collect money. Receiving money is an essential part of e-commerce activities, and bank card payments are currently one of the most common payment methods used by Russians. But the frequency of electronic payments is increasing year by year when Russians** make purchases. Currently, the EU has removed 7 Russian banks from the swift payment system, and the PayPal payment system has also suspended Russian services.
Russia's electronic payment system also includes Qiwi Wallet, a Russian payment service provider whose services are similar to China's Alipay, so some people call it "China's Alipay". At the same time, since the end of 2018, Yandex has been connected to WeChat Pay, and Moss and St. Petersburg can use Alipay payment.
4. Logistics. Logistics is an important indicator that sellers need to understand before entering the Russian cross-border e-commerce market. FedEx and United Parcel Express in the United States have ceased operations in Russia, and the German company HHLA Hamburg Port & Warehouse Logistics and the operator Eurogate have suspended their services to Russia. In addition, the United Kingdom, Spain, and Denmark have all stopped cooperating with Russia, but the logistics from China to Russia are basically unaffected.
The local logistics companies in Russia include CDEK, DPD, etc., among which CDEK is one of the largest logistics companies in Russia.