Superstar Legend Group*** is a new retail operator dedicated to the research and development and sales of new retail products, as well as the creation and operation of IP, since its establishment in 2017, it has created unique IP and content for different artists, and has gradually emerged in the cultural tourism market.
So far, Superstar Legend has not only performed well in the entertainment industry, but also actively explored a new model of the cultural tourism industry through cooperation with Jay Chou. Recently, Superstar Legend announced that its Xingchuang Arts (Kunshan) Entertainment and Hangzhou Xingshuo Brokerage have signed a cooperation agreement to jointly invest in the "Jay Chou 2024 'Carnival' World Tour Hangzhou Station". This is another major move to expand its business scope after Superstar Legend announced its participation in Jay Chou's 2024 "Carnival" Fuzhou Station at the end of October this year.
Now, Jay Chou's "Carnival" world tour has kicked off in Bangkok, Thailand. At the concert in Bangkok, the official two-dimensional image IP "Zhou" created by the superstar legend for Jay Chou also made its debut, attracting the attention of a large number of fans. At the same time, Superstar Legend opened a pop-up store in Union Mall to sell limited-edition Zhou figures and peripheral derivatives. On the day of the sale on December 2, there was a rush to buy, and all peripheral products were sold out. This innovative move not only strengthens Jay Chou's brand influence, but also brings more business opportunities to the superstar legend.
In fact, Superstar Legend has always worked closely with the cultural and tourism units in the cities where Jay Chou's "Carnival" tour is held, and through the innovative integration of "IP + scene", it has brought considerable income to the local cultural tourism industry. According to the deputy director of the Shanghai Bureau of Culture and Tourism, the ticket revenue of the four concerts in Shanghai reached 200 million yuan, and at the same time, it drove the consumption growth of Shanghai's catering, accommodation, shopping, tourism and other aspects to 3.2 billion yuanA total of 126 concerts were held in Hohhot170,000 tourists, bringing 28800 million yuan in revenue;According to data from the Tianjin Bureau of Culture and Tourism, the number of live audiences at the Tianjin concert reached 1850,000 people, and the local comprehensive consumption increased by more than 3 billion yuan due to the concert.
It can be said that the cross-border cooperation and IP promotion model between Superstar Legend and the Tourism Authority of Thailand not only promotes the cultural exchanges between China and Thailand, but also provides a model for other cultural industries to learn from. After the superstar legend announced its investment in Jay Chou's "Carnival" Fuzhou Station and Hangzhou Station, it is also expected to replicate this business model to other cities and further drive business opportunities in the local cultural tourism industry.
Through close cooperation with well-known artists and innovative business models, Superstar Legend continues to expand its business scope and promote the prosperity and development of the cultural industry, and this cooperation with Jay Chou once again proves the strength and influence of Superstar Legend in the entertainment industry. In the future, Superstar Legend will continue to give full play to its innovative advantages and bring more wonderful cultural feasts to the audience.