Recently, some wine merchants revealed that since 2021, the overall volume of German wine imports has increased, and among them, the famous German Mosel (Mosel) Lussen (DrLoosen) accounts for more than 10% of Germany's wine imports, which means that almost 1 out of every 10 bottles of German wine in the Chinese market is Lucerne.
As a pioneer in the promotion of German wines, especially Riesling, Château Lusen has been strengthening its presence in the Chinese market. In June this year, it announced that it would deepen the Chinese market with the new identity of "Luson International** (Beijing)**", and only half a year later, it quickly completed the four-city linkage press conference, reached strategic cooperation with six well-known wine companies, and also accelerated the Luson Winery University Tour project, and submitted a fruitful year-end summary.
With the linkage of the four cities and the visit of the owner, Luson started the journey of Riesling
In mid-December, Ms. Serena Wang, General Manager of Luson International, led the team to plan a theme launch event titled "Dancing Taste Buds, Living Up to Expectations". Mr. Ernst Loosen, the owner of the winery, and Ms. Sandy Ting, the manager of Luson Asia Pacific, also came to China to join hands with the Luson international team in Beijing, Shanghai, Hangzhou and Shenzhen, and started the journey of Lusen Riesling with important partners, industry experts and friends, and made new plans for the future development of the Luson brand.
As a traditional German winery with a history of more than 200 years, under the leadership of Ernst Loosen, the sixth generation of the winery and the current owner of the winery, Luson inherits the family's excellent winemaking experience, focuses on the cultivation and brewing of Riesling grape varieties, and has won many international awards, and has been continuously recognized by wine lovers and wine critics.
In the master classes of Beijing, Shanghai and Shenzhen, Mr. Ernst Loosen shared the knowledge of the terroir of the Mosel region where the winery is located and the winemaking philosophy of Luxon for new and old friends, and led everyone to taste the fragrant and light sparkling wines, the deep and concentrated Grand Cru and the complex and varied noble rot wines, which not only let the guests deeply feel the charm of Riesling, but also more vividly demonstrated the rich diversity and huge market potential of the product line of Château Luxon.
Beijing, Shanghai, Shenzhen
Master class of the owner of the Lucson Estate
In the gala dinners in Beijing, Shanghai, Hangzhou and Shenzhen, Luxon International and its partners carefully selected local specialty restaurants, so that Luxon wines collided with local Chinese dishes, tapped the unlimited potential of Riesling in the field of Chinese cuisine, and enhanced the enjoyment of taste buds in exquisite food and wine pairings. At the same time, the owner and the guests exchanged drinks together and enjoyed the journey of Riesling.
Beijing, Shanghai, Hangzhou, Shenzhen
Dance your taste buds and live up to expectations - Lucson's four-city linkage theme dinner
Join hands with 6 well-known wine companies to deepen the Chinese market
Since 2021, Château Lucson has been awarded the title of "World's Best Drunken Wine Garden" for three consecutive years. The estate has 10 Grand Cru vineyards, including the Wehlener Sonnenuhr, Erdener Pr Lat, Ürziger Würzgarten and Graacher Himmelreich. There are many old, ungrafted vines, with an average age of more than 60 years, and some native vines that are more than 130 years old.
High-quality terroir, rich product lines and more than 200 years of brand precipitation constitute the advantages and confidence of Château Lucson to open up the Chinese market. In addition, the owner of Ernst Loosen is very interested in the potential of the Chinese market, and this year he has launched a special Dragon Label commemorative wine, which combines the strength, majesty and auspiciousness of the dragon with the elegant moire to express his determination to cultivate the Chinese market. At present, the wine is limited to 16,800 bottles in Chinese mainland and has been launched in the Crooked Horse Wine Delivery Channel.
The cultivation and strength from the inside out have also won the favor of many well-known domestic businessmen. At present, Luson has quickly completed the omni-channel layout of the Chinese market within half a year. In East China, it has established strategic cooperation with Tangyuan International (Shanghai) and Hangzhou Xuyuan; In South China, it has established strategic cooperation with Shenzhen City and Tengtong International; In North China, it has established strategic cooperation with Beijing Donghao Hengxing Trading Co., Ltd. In addition, Luson International has also joined hands with Summergate International Liquor to deepen the catering channel, and has established cooperation with Huazhi Liquor Chain Management Co., Ltd., an A-share listed company. Such a strong channel resource will help Lucson Winery to rapidly increase its voice in the domestic market.
Strategic partner in East China
Tangyuan International**(Shanghai)**
Tangyuan International (Shanghai) is an enterprise specializing in imported wine and other imported food and beverages, and enjoys the distribution rights and exclusivity of internationally renowned wine brands from France, Spain, New Zealand, Chile and Argentina in China. A professional company focusing on the development and sales of red wine products, and its product sales network covers all parts of the country.
Hangzhou Xuyuan***
Hangzhou Xuyuan is a professional importer engaged in imported wine, imported spirits, imported beverages and beer. It has been engaged in liquor for nearly 21 years, and has the exclusive domestic rights of a series of international famous wineries, which belongs to Hangzhou's old local liquor enterprises. It has been rated as "Top 10 High-end Liquor Distributors in Zhejiang Province" and "Top 50 High-end Liquor Distributors in China" by "Liquor Industry Home" magazine.
Strategic partner in South China
Shenzhen and Tengtong International***
Shenzhen Hetengtong International is a comprehensive company integrating brand operation, new retail, KA and BC stores, commodity retail, warehousing and logistics, import and export. **Liquor, wine, foreign wine, beer, imported food, etc., with an experienced sales team, perfect logistics and distribution system, enjoy a good reputation in the industry.
Strategic partner in North China
Beijing Donghao Hengxing Trading Co., Ltd.
Beijing Donghao Hengxing Trading Co., Ltd. is a private enterprise with entertainment channels as its main business, with a high market share in North China, and through high-quality services, it has attracted the cooperation of various wine, beer, wine, beverage and food manufacturers, and has become the leading business of many excellent manufacturers.
Ready-to-drink channel partners
Summergate International Liquor.
summergate fine wines & spirits
Founded in 1999, Summergate International Wine is a well-known enterprise in the wine market in Greater China. For more than 20 years, it has always adhered to the tenet of "where brands shine", and has established more than 80 internationally renowned brands to build and promote thousands of wines, spirits and beverage products. Its customers cover hotels, restaurants, bars, large supermarkets, convenience stores, e-commerce platforms, etc., and with its collaborative multi-channel operation team and all-round brand building capabilities, it has become a trusted signboard in the hearts of customers and consumers.
Huazhi Wine & Spirits Partner
Huazhi Liquor Store Chain Management Shares***
Founded in 2005, Huazhi Liquor Chain Management Co., Ltd. focuses on the sales and operation of the world's top authentic liquor, and was listed on the Shenzhen ** Stock Exchange on January 29, 2019 (**300755), which is the first A-share listed company in China.
Under the idea of "brand operation and localized operation", Luson Winery insists on establishing a more reasonable and stable first-class system and distribution system, and works with partners to intensively cultivate channels to achieve mutual benefit and win-win results. Its famous products, open and inclusive cooperation, will promote the long-term development of Luson in the Chinese market.
Under the idea of "brand operation and localized operation", Luson Winery insists on establishing a more reasonable and stable first-class system and distribution system, and works with partners to intensively cultivate channels to achieve mutual benefit and win-win results. The quality of its famous winery and its open and inclusive cooperation attitude will promote Lusen's long-term development in the Chinese market.