cici||Writes.
The TV industry is rising a "wallpaper TV" craze!
It can be used as a mural or watch TV, it can be a home appliance or a decoration, Skyworth wallpaper TV is on fire!
Because it has both good looks, easy to take care of, and matches various decoration styles, art TV caters to the individual needs of more and more young people, and has become one of the fastest-growing new categories in the TV market.
As the top form of art TV, wallpaper TV has earned enough traffic on this year's Double 11. Take Skyworth, the main promoter of wallpaper TV, as an example, to announce it in the way of dominating the screen: The era of wallpaper TV is coming!
From JD TV Video 1111The data of the full-cycle battle report shows that Skyworth wallpaper TV won the first place in the sales of art TV, and dominated the best-selling art TV TOP3.
This is not the first time that Skyworth wallpaper TV has dominated the screen,In fact618During the period,Skyworth wallpaper TV showed signs of leading the trend of new consumer trends。 Jingdong TV video and audio6i8Save money and worry and rejuvenate your home618The data of the full battle report,Skyworth wallpaper TV also achieved618The first place in art TV sales,Dominate the list of art TVTonyTOP3Good results。
If the excellent performance of an e-commerce platform has the possibility of joint promotion by manufacturers,So many e-commerce platforms are popular,It indicates that the consumption trend of wallpaper TV has been set。 Coincidentally,Data from Douyin e-commerce also shows,11month24-11month30Period,Skyworth wallpaper TV won the sales champion of Douyin** shining big-name activity period,11month30-12month10Won the first place in the hot sales list of TV above 4000 yuan。
Not only that,On the Tmall platform,Skyworth wallpaper TV is also among the 618Tmall list·TV pre-sale listTOP5。 The double champion plus the hot booking of Tmall confirmed two facts:
First, Skyworth's position as the industry leader in the field of art TV has become firmer;
Second,The era of wallpaper TV, pioneered by Skyworth,It is accelerating。
In the author's opinion, there are at least three reasons for this industry change:
First, the attributes of television have changed dramatically, and the rise of art television is accelerating.
The 2023 Home Appliance Aesthetics Trend Report shows that home appliances that can effectively integrate into the environment can effectively enhance the aesthetics of the environment and comprehensively improve the space feeling from the aspects of product color, shape, size, and material.
Under such an industry background, TV is not only a professional equipment for audio-visual, but also an indispensable part of home decoration aesthetics. The change of functions also implies that the TV consumption model is undergoing an irreversible change: from meeting basic needs in the past, transitioning to volume parameter volume configuration, and then accelerating the transformation to personalized and diversified consumption that embellishes life and burns artistic passion.
Third-party data shows that art TV products with a more sense of design have been recognized by more and more consumers. Jingdong、Tmall、Douyin and other e-commerce platforms,In the past two years, art TVs, including wallpaper TVs, have also been recommended as the main products of trade-in,And received positive feedback from the market。
From this point of view,The general trend of art TV has been set,Wallpaper TV is even more stubborn。
Second: The ultimate craftsman achieves the lead, and Skyworth has grasped the core.
6 years ago, anticipating that this demand would be released, Skyworth began to make unremitting technological innovation for industrial design. Take the internal components of Skyworth wallpaper TV as an example,They are measured in millimeters,They are designed to be flatter and wider,To achieve overall ultra-thin。 Among them, more than 90% of the thickness of components should be accurately controlled at about 6mm, which is only the size of a black bean. Even for speakers with relatively large space requirements, the thickness should be reduced to 15mm on the basis of ensuring perfect sound quality, so as to ensure that the overall body thickness is only 399 mm, no more than the diameter of a ping-pong ball.
Take Skyworth as an example,For the first time, MiniLED is applied to ultra-thin TV productsA7D Pro,Equipped with Skyworth's patented research and developmentACD dimming technology,Automatic dimming through algorithms,Achieve healthy eye protection while reducing the power consumption of the whole machine。 At the same time, together with its partner BOE, with the help of its self-developed ADS Pro high-end LCD display technology, it brings more realistic picture quality and smooth experience to the product. On this basis, it has achieved a lot of performance because of "beauty". From JD TV Video 1111The full-cycle battle report shows that in the top5 list of best-selling art TV, Skyworth wallpaper TV A7D series won four seats, dominating the top three on the list. At the same time,This year's double 11 alone,Skyworth wallpaper TV has sold 15394 units on the whole platform。
Third: The battle of forms, wallpaper TV plays the "terminator"?
The extreme beauty shown by extreme thinness is becoming a new force leading the trend of TV consumption. And every e-commerce ** day,Skyworth wallpaper TV can always stand out from the art TV category,And attract countless eyes in the way of dominating the screen。
Behind this, it is no accident, not only announcing the arrival of the era of wallpaper TV, but also announcing the end of the TV form battle to a certain extent. From the CRT of the big butt to the ** version of the rear projection product, to the upgrade of plasma, LCD and other products that have become slimmer and slimmer, TV peers have made a lot of efforts to do so. But the advent of wallpaper TV ended this controversy in the ultimate way. The data shows that Skyworth has 9 series of 21 wallpaper products in 6 years, and the thickness of the whole machine has dropped to less than 40mm; 6 years, 9 series of 21 wallpaper products, ** from the unattainable 100,000 yuan to about 6,000 yuan within everyone's reach; 6 years, 9 series, 21 wallpaper products, from home decoration needs to make room for TV, to complete integration, become art itself.
As Dong Haitao, executive vice president and general manager of domestic marketing of Shenzhen Skyworth-RGB Electronics, said, "Technological innovation should return to user needs, strengthen user experience with technological innovation, and realize both art and use." Skyworth wallpaper TV,It is the only TV product that has both aesthetics and configuration。 ”
Summary:Today, when parameters and large size have become the standard, the excellent performance of the subdivided track is naturally a plus. In the past year, the continuous increase in wallpaper TV has marked the official opening of the wallpaper TV era. I believe that as more young people who understand life and love life become the main consumer force, wallpaper TV will also usher in broader industry opportunities.
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