On December 4, 2023, media and game concepts strengthened in early trading, and Zhangqu Technology and Kunlun Wanwei continued to rise, with holdings rising more and falling less, with Kunlun Wanwei, Yao Ji Technology, and Aofei Entertainment all rising more than 3%.
According to the 2023 Game Semi-Annual Report, from January to June 2023, the number of game users in China reached 66.8 billion, a year-on-year increase of 035%, reaching an all-time high. In the first 10 months, the official website of the National Press and Publication Administration announced that the total number of domestic game versions reached 785, exceeding the 512 in 2022 and 755 in 2021.
R&D investment in games is also increasing year-on-year. According to the "2023 Game Life Cycle Insight Report", the R&D expenses of Chinese game companies are still increasing against the backdrop of pressure on the overall market, and according to statistics, the R&D investment of China's major listed game companies in 2022 will increase by 12% year-on-year82% to 964$2.6 billion. The number of new games has surged, R&D spending has increased, and the total user base has entered a slow growth trend.
Huaan** believes that in addition to AI catalytic factors, the current boutique manufacturers in the game industry are expected to benefit from the layout of "super apps" such as WeChat, Douyin, and Alipay in the mini program ecosystem. At present, WeChat, Douyin, and Alipay all have entrances to "mini program games", and WeChat has begun to increase the promotion of small program games. For domestic manufacturers, the domestic and overseas space for "mini program games" is relatively broad. At the same time, due to its simple form, Mini Program games are easy to combine with new technologies such as AI, AR, VR, etc., which can be quickly verified for new needs.
The content and data are for reference only and do not constitute investment advice. AI technology strategy is provided for Youlian Cloud.