China's mobile phone market is not only a competition between domestic mobile phone giants, but also a pinnacle showdown of scientific and technological innovation. In this complex field, the open and secret struggle between Xiaomi and Huawei has intensified, setting off a surging revolution. In 2023, Xiaomi's mobile phone shipments and share in the Chinese market will surpass Huawei, becoming the No. 1 brand of domestic mobile phones.
This achievement sparked dissatisfaction with Huawei, and Huawei's Yu Chengdong publicly accused Xiaomi of plagiarizing Huawei's designs and patents and disrespecting Huawei's innovation and contributions. How did Xiaomi mobile phones achieve counterattack?Is Huawei's accusation justified?What will be the impact of the competition between Xiaomi and Huawei?
Xiaomi mobile phone is one of the most successful Internet mobile phone brands in China, and since its inception in 2010, it has won the love of many users with its high cost performance, geek spirit and Internet model. Xiaomi mobile phones continue to launch a variety of innovative and breakthrough products, such as the full screen of the Xiaomi Mi Mix series, the ** artifact of the Xiaomi CC series, and the 10 billion pixel camera of the Xiaomi 10 series, etc., to meet the needs and preferences of different consumers.
Xiaomi mobile phones are also actively expanding overseas markets, especially in developing countries such as India and Southeast Asia, and have won wide recognition and reputation with their excellent products and services. In 2023, Xiaomi phones will rank third in both shipments and share in the global market, behind Samsung and Apple.
The rise of Xiaomi mobile phones has also benefited from Huawei's predicament. Since 2020, Huawei has been severely sanctioned by the United States, resulting in its mobile phone business being hit hard, with no access to Google services, limited chips**, and a sharp decline in market share. In 2023, Huawei will put its Honor mobile phone brand** to ensure its survival and development.
At the same time, Xiaomi mobile phones have increased investment in research and development, launched the flagship model Xiaomi 11 that supports 5G, and strengthened cooperation with chip manufacturers such as Qualcomm and MediaTek to ensure the quality and quality of chips. Xiaomi mobile phones have also strengthened brand building and channel optimization, increasing market share and brand influence.
The transcendence of Xiaomi mobile phones has triggered Huawei's dissatisfaction. Yu Chengdong, Executive Director of Huawei, CEO of Device BG, and CEO of Intelligent Vehicle Solution BU, made controversial remarks at the 2022 World Design Conference, saying: "In many industries, especially some companies in China, they are copying our designs.
Including some of our patents, they don't pay us royalties when they use them, they use them directly, and then they say that they are their own patents, and even some things are plagiarism. Although Yu Chengdong did not clearly indicate which companies it was, from the context and background, it is not difficult to guess that his spearhead is pointing at Xiaomi mobile phones. Huawei's dissatisfaction with Xiaomi's mobile phones is also reflected in the patent infringement lawsuit.
In January 2023, Huawei officially filed an administrative ruling against Xiaomi on a patent infringement dispute, involving four Chinese patents, "method and device for transmitting control signaling", "method for feeding back ACK NACK information during carrier aggregation, base station and user equipment", "method and terminal for obtaining panoramic images", "method and terminal for locking screen". These patents cover technologies such as signal control, photography, and screen locking, and are Huawei's core patents in the field of mobile phones. Xiaomi responded that the two sides are actively negotiating on patent licensing and seeking mediation.
The competition between Xiaomi and Huawei is not only a contest between the two brands, but also a microcosm of the Chinese mobile phone market. For Xiaomi, Huawei, and other brands, they all have different impacts.
For Xiaomi, surpassing Huawei is a milestone achievement and a new challenge. Xiaomi needs to continue to innovate and break through, improve product quality and user experience, and consolidate and expand its market share, while coping with Huawei's counterattack and other brands catching up. For Huawei, being surpassed by Xiaomi is a heavy blow and a new opportunity.
Huawei needs to re-examine its strengths and weaknesses, accelerate technology research and development, and upgrade its products to seek to break through the dilemma of US sanctions and regain the confidence and loyalty of its users. Other brands need to strengthen their core competitiveness, improve their technical strength and innovation capabilities, in order to form their own characteristics and advantages, and avoid being eliminated by the market.
Xiaomi's mobile phone surpassed Huawei to become the first domestic one, which is a major change in China's mobile phone market and a reshuffle in China's mobile phone industry. The competition between Xiaomi and Huawei not only reflects the strength and strategy of the two brands, but also affects the pattern and future of China's mobile phone market.
In this competition, both Xiaomi and Huawei need to continue to innovate and progress to adapt to market changes and consumer needs, and contribute to the development of China's mobile phone industry.