A few days ago, the 11th China Digital Marketing Summit came to a successful conclusion. The theme of the summit is "Be a Pioneer", ** the path of promoting China's economic growth with digital technology under the drastic changes of the times. The summit released the "China Digital Marketing Ecology Map (2023 Edition)", showing a high sense of responsibility and keen professional insight in the industry. The successful selection of Babytree further highlights the advantages of AI-powered maternal and infant marketing.
As an Internet company with a deep user base, Babytree has led the transformation of maternal and infant family lifestyles with scientific and technological innovation with keen market insight and forward-looking thinking.
In the face of the demand for customized and refined health services, Babytree has completed the content layout of the scientific parenting sector with the help of research institutes in various subdivided scenarios, and has taken the lead in handing over an answer sheet to the market. Babytree proposes an innovative form of "age-specific nutrition" and officially launches the Genius Key children's age-specific nutrition plan, which provides + age-based, precise and structured nutritional supplement products for four age groups according to the growth and development characteristics and nutritional needs of children at each age level, so as to provide more scientific, accurate, balanced and convenient nutrition solutions for Chinese children.
Babytree also actively uses big data and product support to increase the "AI mother and baby" multi-scenario service layout, and has launched AI gadgets such as crying translator and AI storytelling for parents. In addition, more than ten years of professional operation capabilities in the vertical field of mothers and babies are also the basis for Babytree to leverage AI technology to play a flywheel effect. Babytree released the vertical domain model of the maternal and infant industry - mika-brain, and announced that it will be applied to the major product matrix of Babytree to further empower maternal and infant users and young families to upgrade the experience of life. With the implementation of the MIKA-BRAIN maternal and infant vertical model, the operation quality and efficiency of Babytree have been comprehensively improved.
The summit provided a platform for learning and communication, and Babytree expressed its willingness to work with partners to create a win-win situation. In the face of the ever-changing digital marketing environment, Babytree will also give full play to its own advantages, actively explore and practice innovative marketing models and strategies, provide perfect services for more maternal and infant families, and contribute to the high-quality development of the industry.