Have you ever participated in a customer event held by a car company?These events are usually filled with laughter and food, but a recent NIO event has attracted widespread attention and even alarmed the traffic police. What the hell is going on?Let Brother Shu take you a**.
Recently, a flow chart of NIO's activities has been circulating on social **. At first glance, this is just an ordinary customer event, but if you look closely, you will find that it actually includes two parts: "Baijiu 12 Spice Tasting" and "Car Test Drive". You heard it right, it's just to drink liquor first and then test drive!This news quickly sparked heated discussions and questions among netizens.
Although we all know that NIO has always had a long history with liquor, it has not only applied for the registration of the "Child of Light" trademark, which is internationally classified as wine, but also has applied for a number of "Tipsy Club", "NIO Tipsy Club" and "NIO Bar" trademarks, which are classified as wine, beer and beverages. There is also a "tipsy club" on the NIO app, where wine, beer, cider, etc. are sold. There are also many car owners who post that they receive wine from NIO every year. However, this time, it was really unexpected to associate the liquor tasting and test drive links.
In this regard, netizens have expressed their opinions. Some netizens called this "fishing law enforcement", and some netizens ridiculed that "event planning is really talent" and "the best event planning this year". Another netizen said, "I also received an invitation, and I seriously suspect that this is fishing, and I dare not drive in the snow, let alone ask me to drink."
In response to everyone's questions, a staff member of NIO responded in the follow-up. He said that the event is by invitation and is not open to all users. At the same time, he also emphasized that it is not necessary to drink alcohol in the liquor tasting process, but can just smell the aroma of wine. However, such an explanation does not seem to completely dispel everyone's doubts. In practice, how do you make sure that everyone in attendance is able to avoid drinking?What's more, the two links of liquor tasting and car test drive are closely linked, and it is difficult not to make people think of it.
Just recently, the Beijing traffic police also noticed this incident and replied in the comment area: It has been transferred to the traffic team for verification. The involvement of the traffic police undoubtedly added more seriousness and attention to this incident.
It can be said that this incident not only involves the safety and legitimacy of NIO's activities, but also triggers a deep reflection on the social responsibility of car companies. As a well-known electric vehicle brand, NIO should lead by example, strictly abide by laws and regulations, and assume corresponding social responsibilities. It's okay to hold customer events to enhance brand image and user stickiness, but it must be legal and safe.
At the same time, this incident also reminds us that as consumers, we must always be vigilant and never ignore the importance of safe driving because of momentary pleasure. When participating in such activities, we need to exercise our own judgment and follow traffic rules and laws and regulations to ensure our own safety and the safety of others.
It is reported that the tasting has been held as usual, but the wine tasting activities have been cancelled. What do you think about this?