Xiaomi carThe pricing logic shocked everyone, and the low-profile version with a price of no more than 100,000 was surprising. Lei JunAt the press conference, it cleverly aroused everyone's appetite, suggesting that the ** of this car will be more than 300,000 to 400,000, which triggered speculation and expectations among car buyers. However, the crowd did not understandLei Junpricing philosophy as wellXiaomi carThe secret of success, even less realizedXiaomiHow the company wins in the market competition.
Three years ago,XiaomiThe transformation of the high-end mobile phone market has successfully squeezed into the red sea of the market. XiaomiThe brand positioning is a mobile phone of more than 4,000 yuan, which stands out in the high-end market with affordable mobile phones. XiaomiThe success lies not only in the rebranding, but also in the abandonment1,000 yuan machinetraditional positioning, to create a high configuration1,000 yuan machine。with the United StatesQualcommand other manufacturersXiaomiAdopt exceeded1,000 yuan machinelevel of high-configuration chips, thus leading the performance of mobile phones in the same price range. This strategy letsXiaomi phonesIt has become a more attractive option and shakes up the market landscape.
Xiaomi carwithXiaomi phonesThe pattern of success is the same. At the press conference,Lei JunI andXiaomiThe company emphasizedXiaomi carThe performance indicators of core accessories have become the top priority. Just like back thenXiaomiIt is crushed with high-performance chips1,000 yuan machineThe same, nowadaysXiaomi carHigh performanceMotorsThe RPM index crushes the competition. Even if it is not yet in mass productionMotors, which can also obtain higher RPM indicators than the competition. XiaomiThe secret of success is to gain a competitive advantage in the market by crushing competitors.
Xiaomi carThe final pricing was caught off guard. Although the price of the top-of-the-line version will exceed 300,000 yuan to ensure the high-end positioning of the vehicle, in order to crush with competitors, it is the ultimate in terms of cost performanceXiaomi carThe price of the low-spec version will not exceed 100,000. This kind of unexpectedPricing strategyIt aims to move rice noodles and make them feel the proximity of the people behind the value-for-money configuration**.
Lei JunWith its unique pricing logic and successful marketing strategy, it has successfully whetted people's appetites. Xiaomi carIn the continuationXiaomi phonesWith its unique performance positioning and ultimate cost-effective strategy, it has brought surprises to consumers. Lei JunThe pricing philosophy and the success of the marketing strategy have made itXiaomiThe company stands out in the highly competitive market and has become a company that has attracted much attention.
Pricing is an important aspect in this competitive market. fromXiaomi phonestoXiaomi carLei JunAlways with innovative thinking and keen market insight, we have brought consumers more cost-effective products. AlthoughXiaomi carThe low price of the configuration is not more than 100,000, but this is the key to Xiaomi's routine and success. This understated and prominentPricing strategyMakeXiaomi carIt has become the focus of attention, and at the same time, it has also given consumers more choices and opportunities.
In short,Lei Jundeceived the people,Xiaomi carThe price of the low-profile version does not exceed 100,000, so that people are rightXiaomiofPricing strategyThere is a deeper thought. XiaomiWith its unique pricing philosophy and market strategy, it has successfully distinguished itself in a highly competitive market. As consumers, we should carefully examine the cost performance of products, buy rationally, and learn from themLei JunIn order to achieve greater success in their field.