The domestic giant and Haier were deceived together, and were defrauded of 4.4 billion yuan by American companies, so they could only sell their houses to save themselves
As we all know, with the rapid development of science and technology, our lives are constantly being changed by science and technology, and among the many scientific and technological products that have changed our lives, it can be said that the emergence of television has the greatest impact on our lives;In the seventies and eighties of the last century,TV came out,Since then,TV has entered thousands of households,Now,As long as there is a home,Almost every family has a TV,The huge market demand has also made the major TV manufacturers ready to move。 Market demand also means that major TV manufacturers are making a lot of money!
The home appliance market is booming.
In fact,TV is just a kind of home appliances,After the rapid development of the domestic market,China has also given birth to a large number of home appliance giants,Such as Haier、Midea、TCL and Gree and other home appliance giants,Not only is it very popular in the domestic market,And in Europe and other international markets, it is also favored by many consumers;In fact, there is another giant in the field of home appliances that has been ignored, and it used to be as famous as Haier. Haier defrauded 4.4 billion yuan because of the Midea company, and with the problem of business trends, it has gradually declined in the home appliance market, and now it can only rely on selling buildings to protect itself, which can be said to be even more regrettable!
A national giant on the same level as Haier.
This brand is Changhong. Speaking of Changhong's popularity in the domestic market, many post-80s and post-90s generations are no strangers, and Changhong has almost grown up with these generationsAnd Changhong has been at the top of the sales list in the domestic TV field for 20 consecutive years,Few brands can shake Changhong's status,There was a Changhong TV in many people's homes,Because of the excellent quality,Even if you use it for 10 years, it's not bad!It won't break even if you use it for 10 years!
U.S. companies paid $4.4 billion in fraud.
With the rapid development and rise of Changhong,Changhong after listing,It also gradually broadened its sight,Because the domestic TV market was almost all occupied by Changhong at that time,So Changhong also saw the development prospects of foreign markets,And at that time, Changhong's inventory has been high,So Changhong is also in urgent need of developing the international market、 In order to expand their influence in the market,After investigation,Finally, Changhong decided to cooperate with the American apex company,Changhong is responsible for the production and supply of TV dramas,And the American apex company is responsible for the sales of TV sets in foreign markets,This is also a win-win situation for both parties!
But what Changhong didn't expect was that Changhong's step dragged Changhong into the abyss, in several batches of goods in a row, the American apex company did not return the payment to Changhong, and has been asking Changhong for payment, and finally in two years, the American apex company owed 4.4 billion yuan in payment, you must know that this was a sum of cash at the time, but when Changhong sued the other party in court, Only to find out that the court found that the American company Apex is actually a front company, after the American company defrauded 4.4 billion of the payment, Changhong is also a big injury, after which Changhong wants to carry out research and development in the field of new technologies, and has invested 1.7 billion for the research and development of plasma screen technology, but soon the era of advanced LCD screen and OLED screen is coming, which is also directly led by Changhong!
It's a pity to sell your property to protect yourself.
After a series of failures, Changhong's strength has also been greatly reduced, in order to repay debts, Changhong also had to sell Changhong Building, sell the building to protect itself, it can be said that the development of Changhong is still relatively pitiful;With the rapid development of the domestic home appliance market,Changhong is now also ushering in new opportunities,Domestic Huawei、OPPO have been looking for Changhong to do OEM,I don't know what you think of Changhong?I don't know if you think Changhong can still rise?