Why is it so hard to start a business now?Unknowingly, we are being exploited by capital!
I don't know if you have encountered a more abnormal situation, in the past, as long as you had a little money to do business, basically no matter what you do, you can make more or less money. But the situation is much worse now, because it is becoming more and more difficult to do business, not only do you have to invest more and more money, but also the profit margins are very limited. Walking through the streets of the city, you will see more and more shops"Lease"As this situation evolves, it will only become more and more difficult for individuals to start their own business.
Have you ever wondered why people's incomes have increased dramatically as the times have changed, but business has become worse and worse?In the final analysis, it is because all industries are now disguised by capital"Control"Finish. You might as well take a closer look, it is now closely related to people's lives"Food, clothing, shelter and transportation"With capital in hand, various platforms will consume most of the industry's profits, and ordinary people can only play it"Waiter"The characters, even if they have money, are hard currency, drinking and drinking, but business is getting worse and worse. Even if it's hard to make money, don't think about eating meat if you have the opportunity to drink soup.
Next, we will analyze it briefly"Food, clothing, shelter and transportation"Four aspects of the situation, to see if the situation is consistent with what we imagined.
The first is a clothing line for ordinary people.
I remember that more than ten years ago, most of the physical stores in China were occupied by clothing stores, because at that time it was really profitable to do a clothing business, and most of the goods provided by practitioners were carefully selected in the eyes of some people, and they didn't worry about clothes not being sold, and the profits were very considerable. Under normal circumstances, the profit difference between a piece of clothing worth 100 yuan can even reach dozens of yuan, because most ordinary customers do not know the entrepreneur's goods, so they cannot accurately bargain.
However, the situation is different now, we can go to several shopping malls or shopping malls in the city to see, those shops or stalls that sell clothes, there are not many customers at all at the end of the day, and the boss can only sit there bored and play with his mobile phone. The emergence of this phenomenon is mainly due to the fact that consumers have turned to various e-commerce platforms, such as a certain treasure, a certain Oriental, a certain Pinduoduo, etc., the platform firmly occupies customer resources, so merchants who want to sell goods must enter the e-commerce platform and pay various deposits.
Second: in terms of food.
In the current situation, the catering industry is undoubtedly the most"Absorb gold"Because the threshold for the restaurant industry is not high, even ordinary people without any skills can participate in it.
It is worth mentioning that with the rise of the out-of-store economy, takeaway platforms are almost the same"Monopoly momentum"For all catering merchants, if they want the platform to provide traffic, they have to share accounts with the platform, and most of the profits fall into the pockets of the platform, while the merchants have to bear the risks of high rents and high labor costsAnd, now!With the advent of pre-made dishes, vendors don't just have to take delivery platforms"Harvesting", and most likely will not be able to escape the pre-made dishes"Control"Profit margins will be increasingly limited.
Third: housing.
In the past, most of China's population lived in rural areas and lived in self-built houses. However, with the acceleration of China's urbanization process, a large number of ordinary people can only go to the city to work and live in order to make a living, young people have to buy houses even if the housing prices are high in order to get married, and at the same time, many families have to buy houses even if the housing prices are high in order to let their children receive a better education.
In this process, ordinary people have undoubtedly become the capital to harvest leeks frantically, and buying a house not only has to spend all their savings and that of their parents for many years, but also has to use long-term loans for 20 or even 30 years to support themselves.
When it comes to the business of living away from home, with hotel chains dominating the urban tourist accommodation market, there are still opportunities for homestays, but they will also be contested by various travel platforms.
Bedroom: On the travel side.
In the past, when our country was not developed, many people made money by driving motorcycles to solicit customers. But now, if we want to continue working, we can only drive a car as a taxi or ride-hailing.
However, to run mobile cars and taxis, you have to pay a lot of related fees, especially mobile cars, the platform commission is still more, ordinary professionals not only have to bring their own cars, but also to buy their own insurance, their own maintenance of the car, but also count the labor costs, it is not easy to make money.
In short, this is the current living situation of our people, and there are capital hunts everywhere, leaving it to ordinary people"Counterattack"The chances are fewer, if not almost none. I don't know if you agree with this point of view?Feel free to leave a message to discuss with us!