Reporter Liu Xin.
When I came to Yabuli, my desire to ski reached the peak!"The slopes in Yabuli are very long and quite smooth. "If you're lucky, you can see the rime while skiing, it's really spectacular!"In the 2023-2024 snow season, Yabuli Ski Resort has launched a series of participatory, experiential and interesting special activities, attracting a large number of ski enthusiasts with its high-standard top ski slopes, high-quality ski experience and meticulous ski service.
At the Yabuli Sunshine Resort Ski Resort, Ms. Sun, a "fully armed" Fujian tourist, carefully practiced skiing on the beginner slopes under the guidance of professional instructors. After a few experiences, it has been "boarded and eyed". "The ski resort in Yabuli is so big, and the advanced ski slopes in the distance seem to be repaired to the sky, and the skiing experience is amazing. Ms. Sun said excitedly.
Zhang Linbo, from Guangdong, has been staying at Yabuli Ski Resort for nearly two weeks. Early in the morning, he picked up his equipment from the ski hall as usual, changed his clothes, and then eagerly set off on the gondola to the slopes. The reporter followed Zhang Linbo to the high-end ski slope, and from time to time there were snow friends who greeted him. "The ski enthusiasts in Yabuli are very enthusiastic, and when they see that my skiing movements are not standardized, they will stop in time to tell me that this place is very humane and I like Yabuli. As he spoke, Zhang Linbo had already sorted out his snowboard and galloped down from the top of the mountain, making a handsome turn, and clusters of crystal snowflakes splashed on the snow track.
Yabuli Ski Resort, which is located in the "** latitude zone" of skiing at 45 degrees north latitude, is known as the "birthplace of public skiing", with a total of 56 ski slopes, a maximum drop of 912 meters, a total length of more than 100 kilometers, and a snowmaking area of 225 hectares, which can accommodate 150,000 skiers, able to meet the needs of both beginners and advanced players. There are international standard alpine skiing venues, cross-country skiing venues, freestyle skiing aerials venues, snowboard pool venues, ski jumping venues (clusters) and biathlon venues, all of which are certified or recognized by the International Ski Federation and the International Biathlon Federation.
According to statistics, as of the 30th, Yabuli has received a total of 30 tourists70,000 person-times, with an average daily reception of 6,000 tourists, and a maximum single-day reception volume of 120,000 passengers, an increase of 64% over the same period in 2019. Among them, Guangdong tourists accounted for 1586%, ranking first.
In Yabuli, in addition to enjoying the pleasure of speeding on the snow, tourists can also soak in the steaming hot springs to relax, or walk into the northernmost panda pavilion Yabuli Panda Pavilion to receive the "cute crit" of national treasures, or experience the snow horses, forest sea rime, Northeast folk ......
This winter, with the theme of "Meet at the Asian Winter Meeting and Enjoy the Snow Life", Yabuli Ski Resort has launched five major sections, including "Ski + Tourism", "Ski + Culture", "Ski + Sports", "Ski + Research" and "Ski + Business", with more than 50 theme activities in rich forms and various types in a period of 4 months, allowing tourists to experience the breadth and temperature of ice and snow in an all-round way.
This year's ski festival also promotes the development of the whole industry chain of ice and snow tourism by creating a diversified winter wonderful play experience. Colorful activities such as the "Meet Yabuli and Enjoy the Snow Life" Short ** Creation Camp, the "Cool Play Pioneer - The Tide is Determined by You" Creative Snowboard Design Competition, the "Fun Slide" Youth Ski Winter Camp, and the "Healthy Winter" 2nd Winter Tonic Medicinal Diet Festival have also been officially launched, constantly creating new ways to play "Ski+".
Yang Xiaodong, head of the Cultural Tourism Management Office of Harbin Yabuli Management Committee, said that focusing on the ice and snow culture industry chain, Yabuli will also dig deep into the "gene" of ice and snow culture this winter and deepen the ice and snow culture industry. "We will accelerate the '14th Five-Year Plan' cultural protection, inheritance and utilization project, start the Snow Expo maintenance and renovation project, and build it into an ice and snow-themed comprehensive museum that showcases the development history of Chinese skiing, Longjiang ice and snow culture, and Yabuli's future planning, so as to show the charm of ice and snow culture to tourists. Relying on the advantages of the permanent site of the China Entrepreneurs Forum, we will hold the annual meeting of the Yabuli China Entrepreneurs Forum and the 1,000-person sealing meeting of the ski club, with the goal of building an international conference and exchange destination, and actively explore the exhibition economy and conference economy with the temperament of Yabuli, so as to call 'China's Davos, the world's Yabuli'.
Nature has given Yabuli unique innate conditions, and ski tourism has gone to the whole country and into thousands of households from here.
The reporter learned from the Harbin Yabuli Management Committee that Yabuli focuses on the "Haya Snow" brand pattern and cycle, takes "Kung Fu to home, meticulous" as the main line of service, and refines and polishes high-quality products that are satisfactory to guests from all over the world, so as to ensure that the whole snow season is full of drama and excitement, and at the same time, it provides tourists with a "considerate" service feast
In order to ensure the demand of tourists to take public transportation, the Harbin Yabuli Management Committee, together with the high-speed rail station, transportation management station and passenger transport company, adopts the road-rail combined transport mode, and arranges the deployment of passenger vehicles according to the number of high-speed rail tourists.
Focusing on creating diversified business formats, on the basis of skiing, pandas, and hot springs, this year launched a series of cultural and tourism activities such as hot air balloon sightseeing, smooth snow viewing, and Russian style performances, focusing on building food commercial streets, ice and snow culture exhibition halls and other projects, so that tourists can slow down and stay.
Focusing on polishing and refining services, this year will develop personalized services, provide skiing and accommodation at different prices according to the needs of different tourists, plan a variety of tourism routes, increase discounts, and increase the attractiveness of the resort.
Benchmark the domestic advanced ice and snow tourist attractions, strengthen the construction of the service standard system, strengthen the service training of employees, and improve the overall service qualitySmooth the channels for tourists to complain, establish a "first question responsibility system" and "guide blacklist" and other systems, and continue to implement the system of quick punishment and first compensation.
As the northernmost resort in China and the first national tourist resort in Longjiang, Yabuli has been deeply involved in the ice and snow industry for 50 years and has rich experience in competitions, and has hosted 25 international events such as the 3rd Asian Winter Games, the 24th World University Winter Games, and the Snowboard World Cup, as well as more than 350 national events, and is the cradle of competitive skiing in China. The largest national comprehensive training base for snow sports is located here, and a total of 2 million athletes have been stationed here for training.
In the eyes of many senior skiers and professional athletes, Yabuli has a unique snow resource endowment, and there are many and rich ski trails. Especially after Harbin's successful bid to host the 2025 Asian Winter Games, Yabuli is becoming more and more attractive to tourists. In particular, the snow quality here is very challenging, and it can quickly improve the skiing level, attracting many enthusiasts. Anhui ski enthusiast Tang Zhengyang, who has skied 12 laps on the slopes, is still unsatisfied. "The snow quality in Yabuli is good, and I think it is very suitable for Chinese skiers. Tang Zhengyang said.
Yabuli is the earliest ski resort in Heilongjiang Province, and its snow quality is hard, which is very suitable for athlete training. Tian Yuheng, the freestyle skiing slalom coach of the Heilongjiang Snow Training Center, said that from an athlete to a coach, he has been training in Yabuli for 20 years, and Yabuli has witnessed many important moments in his life.
After nearly 30 years, how will Yabuli, which is about to host the snow events of the 9th Asian Winter Games again, take over the "baton" and seize the new track for the development of the ice and snow industry?
Li Chunwei, deputy director of the Harbin Yabuli Management Committee, said that in order to prepare for the 2025 Asian Winter Games, Yabuli has selected 18 hotels in the resort area to undertake the guarantee work of the Asian Winter Games with reference to the planning and setting of the relevant functional areas of Chengdu Universiade Village and Hangzhou Asian Games Village, and has made careful arrangements around the streamlined design and functional partitions of athletes' arrival and departure registration, accommodation, catering, transportation, sports and fitness, cultural exchanges, etc. At the same time, with the help of the Asian Winter Games and the opportunity of the dual-use policy, we will promote the upgrading of ski slopes and hotel facilities in venues, improve the construction of intelligent platforms, provide warm services for athletes and tourists, and create a strong atmosphere for the event. "I believe that Yabuli will be able to make persistent efforts, live up to expectations, successfully complete the preparation requirements of the Asian Winter Games, and make new contributions to promoting the high-quality development of Harbin's characteristic cultural tourism and building a 'capital of ice and snow culture'. ”