According to data released by market research agency BCI, Apple's new phone activation in November was as high as 60440,000 units, still firmly at the top of the list. This is mainly due to the excellent performance of the iPhone 15 series during the Double 11 period, with three models occupying the top three sales charts. Not only that, during the current Double 12 period, the ** of the iPhone 15 series has been lowered again, which is expected to drive a new wave of buying boom. The Apple brand has always been favored by consumers for its high quality and good user experience, and continues to meet users' needs for high performance and stylish design. And the market share is more than 50The 8% figure also further demonstrates Apple's dominance in the high-end segment.
In the latest data, Xiaomi ranks second with 5.24 million new phone activations, and has regained the first position of domestic mobile phone brands. This is an impressive achievement, and it is getting closer and closer to Apple's sales. In particular, the sales performance of the Xiaomi 14 series is very good, and it is loved by the majority of consumers. In recent years, Xiaomi has been committed to providing cost-effective products, and has continuously launched mobile phones with technological innovation and stylish design, which has won praise and trust from consumers. It is foreseeable that Xiaomi is expected to continue to expand its brand influence in the future and compete more fiercely with Apple.
Huawei and Honor each won with 40140,000 units and 40310,000 new units were activated in fourth and third place, and the sales of the two were very close. Among them, Huawei's year-on-year activation increased by 17290,000 units, which is one of the highest growing mobile phone manufacturers. Huawei has not only attracted many consumers through the pre-order subscription event of the Huawei Mate60Pro, but also plans to release the Nova 12 series positioned in the mid-range market at the end of this month. This series of products includes four models: entry-level, standard, Pro and Ultra, and Pro and Ultra are expected to be equipped with the Kirin 5G platform to bring users a more comprehensive experience. As a sub-brand of Huawei, Honor also occupies a certain share of the market with its cost-effective products. The sales performance and market share growth of Huawei and Honor are due to technological innovation on the one hand, and the recognition and trust of consumers on the other hand.
Vivo and OPPO each came in with 38330,000 units and 376The number of new device activations of 30,000 units ranked fifth and sixth, and the sales gap between the two was not large. However, compared with the same period last year, vivo's activations have dropped by 4750,000 units, OPPO dropped by 4480,000 units. Although sales have declined, both Vivo and Oppo have recently launched a batch of new phones, which are expected to pick up this month. Constantly updating the mobile phone product line, launching more popular models, and enhancing market competitiveness are also one of the strategies of vivo and OPPO. It is foreseeable that with the efforts of the two brands, their share in the market will continue to grow.
In the high-end market, the market share ranking of the 4K** segment is still the first in Apple, as high as 508%, accounting for half of the country. However, it was down 21 percent year-on-yearThe 2% figure also shows that Apple is gradually facing challenges. Huawei started with 22The market share of 3% came in second place, with an increase of 8 percent year-on-year8%。And Xiaomi starts with 14The market share of 4% ranked third, with a year-on-year increase of 118%。This shows that Huawei and Xiaomi are growing against the market in the high-end market and continue to strengthen the brand's position in this segment. With the return of the Kirin 5G platform, Huawei is not only recovering its mid-range market share, but also expected to gradually regain its high-end market share. And Xiaomi, with the successful launch of the Xiaomi 14 series, has already occupied a place in the high-end market.
With the continuous development of mobile communication technology, the competition in China's mobile phone market is becoming more and more fierce. Judging from the data, Apple, Xiaomi, Huawei, Honor, vivo, OPPO and other brands have shown strong strength and influence in the market. Apple remains firmly at the top of the list, and its high quality and good user experience are important factors for it to maintain its leading position in the long term. Xiaomi has successfully returned to the first position of domestic mobile phone brands, not only focusing on user needs and launching products that adapt to the market, but also continuously improving the level of technological innovation and design, which has won the love of consumers. Huawei and Honor have shown the momentum of market recovery by releasing new products and the addition of the Kirin 5G platform. Although vivo and OPPO have encountered certain challenges, they still maintain a certain share of the market by continuously updating their product lines to enhance their market competitiveness. In the high-end segment, Apple still dominates, while Huawei and Xiaomi buck the trend and continue to strengthen the brand's position in the field.
In the future, China's mobile phone market will continue to be fiercely competitive, and brand advantages will continue to be tested. In order to capture a larger share of the market, brands need to maintain technological innovation, improve user experience, and focus on refined market operations. At the same time, it is also necessary to flexibly respond to market changes and adjust product strategies according to user needs. In the ever-changing development of science and technology, we can continue to lead the trend and meet the needs of consumers in order to gain a lasting competitive advantage. Whether it is Apple, Xiaomi, Huawei or other mobile phone brands, only by constantly innovating and changing in the market can they occupy a place in the fierce competition.