On the morning of December 12, the commemoration of the 1016th anniversary of Ouyang Xiu's birth and the Jiaopi brand strategy conference were held in Jiaopi Ouyang Xiu Cultural Square. The event was jointly supported by the China Ouyang Xiu Research Association, the Anhui Food Industry Association, and the Anhui Newspaper All-Media Cultural Communication, and was witnessed by leaders at all levels of provinces, cities and counties, liquor experts, guests and friends.
The scene of the press conference).
Reminiscences of Ou Gong
Leading experts gathered in the thousand-year-old town
To commemorate Ouyang Xiu's birthday, Jiaopi Liquor has been held for six consecutive sessions and has become one of the most representative Huaiou-themed cultural activities in Fuyang, which not only embodies its inheritance of Jiaopi Liquor and Ouyang Xiu's culture, but also conveys Jiaopi Liquor's strategic thinking on the deep integration of brand, culture, tourism and liquor.
The event was attended by a large number of guests).
The leaders, experts and guests who attended the event included Yang Shiyou, former first-level inspector of Anhui Provincial Market Supervision Administration and president of Anhui Food Industry Association, Xu Yan, a famous Chinese liquor expert, doctoral supervisor and former vice president of Jiangnan University, Wang Kangjian, former deputy director of Fuyang Municipal People's Congress, Gao Ziqiu, former deputy director of Fuyang Municipal People's Congress, Li Wei, former executive deputy director of Bozhou Municipal People's Congress, Li Ping, former second-level inspector of Fuyang City, Li Kefeng, director of the Standing Committee of Funan County People's Congress, Jin Zhigang, chairman of Funan County CPPCC, member of the Standing Committee of Funan County Party Committee, Hu Yunkai, executive deputy county magistrate, Wang Xiaoli, vice chairman of the CPPCC of Funan County and chairman of the County Federation of Industry and Commerce, Xue Zhenglian, dean of the School of Biology and Food Engineering of Anhui Polytechnic University, Shao Dongliang, vice president of China Food Industry Association, executive vice president and secretary general of Anhui Food Industry Association, Zhang Guoqiang, China brewing master and former leader of Anhui Liquor Expert Group, Xiong Xiaomao, general consultant of Hubei Baiyunbian Co., Ltd., Huang Shusheng, national liquor judge and senior liquor expert, the first Chinese liquor craft master, enjoy *** Wang Huabin, an expert with special allowances and full-time vice president of Anhui Food Industry Association, an investor in the field of new energy vehicles, chairman of Shenzhen Hantang Minghui Investment, and director of Anhui Jiaopi Liquor Co., Ltd. Lian Jian, a famous composer, an expert enjoying first-class allowances, and Wang Jiashi, vice chairman of Anhui Jiaopi Liquor Co., Ltd., and Anhui newspaper all-media cultural communication Chen Xiukui, general manager, Cheng Jian, chairman of Anhui Jiaopi Liquor Co., Ltd., Sheng Gang, managing director of Anhui Jiaopi Liquor Co., Ltd., and leaders of municipal and county functional departments.
Yang Shiyou, former first-level inspector of Anhui Provincial Market Supervision Administration and president of Anhui Food Industry Association, delivered a speech on the spot).
Yang Shiyou, former first-level inspector of Anhui Provincial Market Supervision Administration and president of Anhui Food Industry Association, said in his speech that from the perspective of the national liquor industry, the revival of regional old famous liquor must have three elements: the first element is local support, and it is difficult to take root in the local base market without local supportThe second is that enterprises must have a clear business strategy and focus on it for a long timeFinally, it is necessary to shape the brand value that consumers can perceive and tell a good brand story.
Li Kefeng, director of the Standing Committee of the Funan County People's Congress, delivered a speech on the spot).
In his speech, Li Kefeng, director of the Standing Committee of the Funan County People's Congress, first expressed a warm welcome to all leaders, experts and guests on behalf of the county party committee and county. At the same time, he said that the Funan County Party Committee and the county have always attached great importance to and vigorously supported the development of Jiaopi Liquor, and looked forward to Jiaopi Liquor Industry seizing the opportunity to make the excellent traditional culture vibrant, show its unique charm, and realize the innovative development of Funan.
Jiaopi is newly ripe in August, and the autumn fish is as fat as jade", Ouyang Xiu once praised Jiaopi wine in "Memories of Jiaopi", which achieved the legend of Jiaopi wine. At the event site, the master of ceremonies read out the memorial text, and the descendants of Ou Gongzong and the Jiaopi brewers worshiped a generation of Wenzong Ouyang Xiu together.
Commemorating the "Generation of Wenzong" Ouyang Xiu activity site).
Refresh and upgrade
The brand strategy of Jiaopi Tequ was released
Sheng Gang, general manager of Anhui Jiaopi Liquor, released Jiaopi's strategic new products at the meeting: Jiaopi Special 15 Special 20 Special 30, which has been renovated and upgraded from the aspects of brand heritage, brand positioning, product design concept, etc., and especially introduced the positioning proposition of "old wine slightly yellow wine sea storage" and a new brand main image.
Xu Yan, a well-known Chinese liquor expert, doctoral supervisor and former vice president of Jiangnan University, released the results of the experts' evaluation of Jiaopi Tequte 20 on behalf of the participating experts at the meeting.
Xu Yan, a well-known Chinese liquor expert, doctoral supervisor and former vice president of Jiangnan University, released the evaluation results).
After the brand strategy release event, the sealing ceremony was opened again, and the experts jointly sealed Jiaopi Special 30, and the beautiful expectations sealed in the wine will also be passed down from generation to generation like Ouyang Xiu's poems.
The experts at the meeting sealed the Jiaopi special 30).
The leaders and guests at the meeting also jointly opened the launch of Jiaopi Tequ's strategic new products.
The leaders and guests at the meeting opened the strategic product).
Big coffee gathers
Carry forward the positive energy of traditional culture
A song "Remembering Jiaopi" written by Ouyang Xiu, Liang Caiyun, a doctor of vocal music from China's ** College and a young teacher of the School of Architecture and Art of Central South University, opened the curtain of the art show.
The winner of the Golden Bell Award, Zhuang Yunlong, a young singer from Fuyang, sang "Shout Wangjiaba" on the spot
Zhou Xiaolin, a Chinese soprano singer and honorary artist of the National Centre for the Performing Arts, came to the scene and sang wonderful repertoire such as "Picking Mulberries and Picking Mulberries and Celebrating the West Lake", "When Will the Bright Moon Be There in the Water Tune Song Head", "Water Tune Song Head Heavy on Jinggang Mountain, etc.".
Adhere to long-termism
Insist on "doing the hard but right thing".
Cheng Jian, chairman of Anhui Jiaopi Liquor, delivered a speech on the spot).
Cheng Jian, chairman of Anhui Jiaopi Liquor, delivered a keynote speech in his speech on "doing difficult and correct things from a long-term perspective", which was full of affection to infect the guests. First of all, from the perspective of "winemaking, quality, culture, and talent", he introduced the "difficult but correct things" that he has done in the past few years. Secondly, he introduced why he chose to "do the difficult but right thing", and finally introduced why he had the courage to insist on choosing to do the "difficult but right thing".
After several years of persistence, Jiaopi Liquor has opened up a road of brand revival that integrates brand cultural experience, brewing production and cultural tourism. Cheng Jian said that Jiaopi Liquor will "abide by long-termism, just to make a good bottle of wine".