Some professionals believe that the pharmacy industry will usher in a new performance inflection point in 2024: on the one hand, the impact of drug hoarding at the end of 2022 has been basically digested, and the customer flow and order volume of pharmacies have gradually picked up since July, and the flu epidemic in the fourth quarter of this year is expectedBring the release of a new wave of drug purchase demand。On the other hand, the acceleration of outpatient co-ordination in various provinces will effectively alleviate the pressure of outpatient return brought about by the reform of individual accounts, and outpatient co-ordination pharmacies in areas with better policy implementation conditions will benefit significantlyIncreased footfall
It has been 10 months since the National Health Insurance Administration issued the "Notice of the Office of the National Medical Security Administration on Further Improving the Inclusion of Designated Retail Pharmacies in the Overall Management of Outpatient Clinics". The medical insurance departments in many places have also accelerated the rollout of "outpatient co-ordination pharmacies" to speed up the implementation of electronic prescription centers.
Source: News screenshot.
In the past few months, the positive response from many places has made this year's medical reform more positive. In this regard, many pharmacies said that designated retail pharmacies will be included in the overall management of outpatient clinicsIt not only effectively improves the convenience and accessibility of drug purchase for insured personnel, but also reduces the burden of drug purchase. In this regard, provinces and cities such as Hubei Province, Jiangxi Province, Inner Mongolia and Jiangsu Province have done relatively well.
Source: Internet.
For pharmacy people,"Outpatient co-ordination" is one of the key links in the future of offline retail, ifDon't chooseParticipating in outpatient co-ordination, pharmacies may lose part of the existing customer flow, and will not be able to obtain the incremental space brought by the reimbursement of medical insurance for chronic drugs. At the same time, pharmacists need to pay attention to two key highlights.
In terms of product strategy, the relevant purchasing departments of pharmacies need:Change the previous way of allocating products according to the type of disease。Commodities are the guarantee of passenger flow, and the overall planning of the commodities in the catalog is the top priorityProcurement shall be refined according to traffic commodities and profit commodities.
These include: in:New product introduction, pay attention to the overall planning of the introduction and supplement of commodities in the medical insurance catalogue, and quickly meet customer needs;Actively participate in the centralized procurement of drugs, reduce the cost of drug composition, and strive for the best competitiveness. Starting with centralized procurement and affordable Western medicines, and the linkage of high value-added Chinese patent medicines, the balance between passenger flow and profits can be effectively realized. For example, Western medicine for cardiovascular and cerebrovascular diseases such as diabetes and stroke, hypertension, hyperlipidemia, coronary heart disease is the mainstay, supplemented by Chinese patent medicineAnalyze and coordinate the top products, by exchanging volume for price, reducing costs and selling prices, bringing more discounts to customers and so on.
There are also pharmacy staff who provide marketing ideas:"After the outpatient co-ordination is implemented, the medical insurance system can obtain comprehensive data, the display of non-drugs will be liberalized, the consumption frequency of non-drugs will be higher, and stores can use the high frequency of non-drugs to drive the low frequency. ”
It is mentioned in the specification of outpatient co-ordination".According to the patient's diagnosis and treatment needs, the prescription volume of long-term prescription is generally within 4 weeks;According to the characteristics of chronic diseases, patients with stable conditions should be appropriately prolonged, up to 12 weeks. ”And for pharmacies,This is not only a passenger flow**, but also a considerable customer list
Source: Internet.
In this regard,'Clinic + pharmacy'The model has outstanding advantages, especially after being included in the outpatient co-ordination, compared with ordinary pharmacies, they have their own co-ordinated reimbursement prescriptions**,After the patient is prescribed at the clinic, he or she can be reimbursed directly at the pharmacy within the clinic, or pick up the medicine at our nearest pharmacy and carry out the relevant medical insurance co-settlement. This model can better tap the profits of outpatient chronic diseases. In addition, compared with hospitals and ordinary pharmacies in terms of professionalism and proximity, it is more convenient and has higher service quality, especially for patients with chronic diseases, which helps the "pharmacy" to go deep into the community and provide family doctor services. 
Tegel Medical and Health Center is deepened 30 The embodiment of the development and innovation of pharmaciesIt focuses on "curing chronic diseases before they occur".It brings together the resources of famous doctors from famous hospitals such as Xiehe and Xiangya, and simultaneously opens expert departments such as internal medicine, surgery, gynecology and children's specialty, otolaryngology, and pain medicine online and offline, so as to escort the health of customers 24 hours a day through professional physical examination services. At the same time, alsoWith the help of the Internet and artificial intelligence technology, through the initial diagnosis of AI doctors, follow-up consultations of family doctors, consultation of famous medical experts and other services, online and offline efforts are made to improve the operation of stores. Comprehensively realize the development goal of transforming from "disease treatment as the center" to "people's health as the center".
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For chain pharmacies, the only direction that can be developed is to actively embrace changes, first enter the first in the outpatient co-ordination, and then then to the "consumer-centric" service closed loop, and make efforts from the dimensions of category, professional, and service, so as to go further and more stable.