The "Special Forces Tour" of "8 scenic spots in one day", the "Citywalk" that focuses on the "immersive" experience as you like, the "Lying Flat Tour" that lies down and takes quiet in the hustle and bustle of the rural residents, and the "Reverse Tour" ...... that is far away from the "crowd" and looking for "unpopular places".Looking back on the recovery of China's cultural tourism market in 2023, many new tourism methods have emerged, most of which are innovated and created by the "post-95" and "post-00" generations, and the "Generation Z" group is leading the iterative upgrading of China's tourism consumption.
Zibo barbecue is out of the circle, and tourists organize groups to eat barbecue in Zibo. Photo by China News Service reporter Liang Ben.
Spend the least amount of money and play the most cards. Zhang Qing, a "post-00" college student who is keen on "special forces tourism", said in an interview with reporters that after the Zibo barbecue became popular on the whole network this year, she and several friends took a "special forces" operation to play Zibo Eight Bureaus, Haidailou and other "Internet celebrity check-in places" at one time. In her opinion, this way of travel is especially suitable for college students, with a short time and high cost performance.
Compared with the pursuit of efficiency in "special forces tourism", this year's equally popular "citywalk" focuses on the atmosphere of "doing what you want" and "slow pace".
Li Ran, a "post-00s" college student from Beijing, experienced the "citywalk" in Jinan and had a soft spot for the ancient buildings in the old streets and alleys. As the sun sets, the afterglow shines on the streets and alleys, and people walk home with fruits and vegetables in their hands, smiling on their faces, and occasionally saying hello to their neighbors. Li Ran told reporters that such a picture moved her the most. Although there are many high-rise buildings in Jinan, what attracts her the most are the alleys full of stories, which allow her to gain surprises in walking and chance encounters.
In addition, with the emergence of a new type of accommodation hotel that integrates accommodation and play, "lying flat travel" has become a popular choice for young people to travel, focusing on "relaxation" and "enjoyment".
Blowing the sea breeze, tasting seafood, and watching the sunset outside the floor-to-ceiling windows of the hotel, the years are just as quiet as that. Wang Lize, a "post-95" who went to Yantai to play, was deeply attracted by the seaside scenery when he was "lying flat" in the hotel. In his eyes, "lying flat travel" can get the greatest happiness with the lowest cost. "My friends and I like to slow down, take a breather from our busy lives, and enjoy our leisure time outside of work. ”
A large number of seagulls gather at Yantai No. 1 Beach, attracting tourists to come and watch. Photo by China News Service reporter Wang Jianni.
The "reverse tour", which also pays attention to the "sense of experience" and "sense of relaxation", has also quickly "gone out of the circle" this year. According to data from a travel platform, China's third- and fourth-tier cities have become the "dark horses" of this year's tourism market. Yichun, the "City of the Moon", Baise, the "Little Xinjiang of Guangxi", and Weihai, the "Cape of Good Hope of the East", have all become the "leakage" choices to avoid the peak of passenger flow.
For us, the sense of ritual and relaxation in travel is very important. The 'reverse tour' saves money and plays decently. Zhao Xinran, a "post-95" who loves "reverse travel", said that she and her friends are more willing to pay for "niche destinations" that provide high-quality services and have a high reputation than crowded scenic spots.
Nowadays, as young people become more and more fashionable in the way they go out, the emotional value of travel is constantly being amplified. With a series of new ways of tourism "out of the circle", it can be seen that a "fun" enough experience is enough to become a reason for young people to go out and travel.
Wang Chenguang, a professor at the School of Economics of Shandong University and director of the Culture and Tourism Research Center, said that young people represented by the "post-95" and "post-00" generations have shown a trend of individuality, autonomy and freewheeling in choosing tourism methods. "The desire to experience new ways of tourism is a manifestation of social progress, reflecting people's pursuit of freedom, individuality and quality of life, forming a 'response' to the current rapidly developing social environment. ”
Gen Z is gradually becoming the new consumer in China's tourism market, and the entire industry should also 'follow the trend' around their needs. Wang Chenguang believes that tourism itself is a demand-led industry, and its vitality lies in meeting the needs of consumers. Therefore, industry entities should adapt to the changes in market players, pay attention to new tourism methods in a timely manner, and meet young people's pursuit of a better life by creating quality, integrated and diversified products. (ENDS).
*: China News Network.