Dialogue with MCN institutions: Dong Yuhui's IP valuation is about 1 billion US dollars!
Tencent News' "Deep Web" recently interviewed a number of MCN institutions, ** the value of Dong Yuhui, the anchor of "Oriental Draft", and the challenges facing the company in the future. According to reports, Dong Yuhui's intellectual property is worth about 1 billion, which is a great reflection of his actions"Intellectual Property"The importance of the matter.
Since June 2022, Dong Yuhui has attracted widespread attention through bilingual live broadcasts, helping "Oriental Selection" gain nearly 20 million fans and become the No. 1 live broadcast on Douyin. This not only made the stock price of New Oriental** soar, but also established Dong Yuhui's status as a super chief IP.
However, unlike the model of other successful e-commerce anchors such as Li Jiaqi and Beauty One, Oriental Select faced challenges in its relationship with the anchors. On the one hand, it is a recognition of Dong Yuhui's personal value, and on the other hand, how to achieve the sustainable development of the business model while maintaining his personality. For Oriental Selection, Dong Yuhui's transformation seems to be an inevitable process, similar to Luo Yonghao's"Make a friend"and Li Jiaqi's"Beauty one"。
In addition,"Oriental Selection"It also faces the challenge of over-reliance on large streamers and building its own ** chain. Although Oriental Select tried to deliver and build a brand independently through its own app, the road was full of hardships and there was no precedent for success in the industry.
In today's increasingly fierce competition in the field of e-commerce, Oriental Select must not only solve the problem of how to effectively manage and use anchors, but also find its own positioning in the new e-commerce platform model. How to develop a diversified business model and maintain the sustainable development of the brand while retaining anchors will be the key to the future development of Oriental Select.