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Hello everyone, this is Lishi
Brand price control is a helpless but undesirable thing for many brands. The development of e-commerce for more than 10 years has reconstructed the modern consumer economic model, and the traditional distribution model has been impacted by e-commerce, which has brought many problems to the brand, such as low prices, unauthorized sales, fakes, and goods channeling.
At present, many brands are facing problems such as low prices, unauthorized sales, unfair competition, and fakes. How can these situations be controlled?For direct complaints about online price disorders, Xiao Er will not accept them. Therefore, we need to take an indirect approach. There are generally three ways to do this:
1.Copyright Infringement Complaints: If someone steals the company's official ** or offline brochure**, we can file a complaint on the grounds of copyright infringement. In this case, the result is usually the deletion of the product link and the purging of the transaction.
2.Trademark Infringement Complaints: If the company's trademark logo is highlighted in the main image or detail page, we can file a complaint directly in the name of trademark infringement. The result is also the deletion of the product link and the clearing of the transaction.
3.Identification of counterfeit purchases: Mainly for shops that sell counterfeit goods. After we purchase the corresponding product, we will issue a fake identification report and make a complaint based on it. The result is usually that the store will be deducted more than 12 points, the store will be closed for 15 days, the link will be deleted and the transaction will be cleared.
Before taking action, we must be clear about what qualifications can be used as a basis for rights protection. To do this, we need to prepare the relevant documents in advance and ensure that the existing qualification records are accurate. Then, select the corresponding complaint type according to the infringement point of the illegal commercial link. If the seller is able to make a counter-complaint, we can take counter-claim measures and eventually remove the link, thereby reducing the phenomenon of low-priced links.
Some people may have questions,If you don't have a trademark qualification, can you sue the merchant for infringement and remove the link?？The answer is yes. Even if we do not have the corresponding qualifications, there are other ways to deal with infringement issues. For example, we can make an online report or create a complaint and find out the reasons for the infringement. In short, we should actively protect our rights and interests and resolutely crack down on infringements.
In short, brand confusion is a problem that requires our attention, and controlling the brand is not an easy task. Brands need to strengthen their own branding and building, control product pricing, and deal with problems in a timely manner. Effective control through a variety of means.
It is advisable to consult a professional ** control company for more specific advice. In order to avoid the occurrence of brand confusion, protect the brand image and interests, and promote the healthy development of the market.
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