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In the vast ocean of the liquor industry, the important issue of price control is like a beacon, illuminating the direction of progress. As a traditional specialty drink in China for thousands of years, baijiu is like a bright pearl, always shining and favored by consumers. However, with the passage of time, with the increasingly fierce market competition and the blossoming of consumer demand, liquor companies are facing huge challenges on the road of price control. With the rise of e-commerce platforms, many liquor brands are like soaring eagles, spreading their wings, fighting the sky, and beginning to lay out the online market. However, in this vast online market, brands often encounter the dilemma of chaos. It's like a sudden storm that not only seriously affects the brand's glorious image, but can also make sales plummet like a broken kite. So, as a liquor brand, how can we control the price in the turbulent waves of the online market to protect the interests and image of the brand?Today, let me unveil this secret for you.
Method 1: Use the platform to file a complaint about intellectual property rights
When the intellectual property rights holder or its ** person discovers that there is content infringing its intellectual property rights on the platform, it files a complaint with the platform and requests to be handled, mainly including copyright complaints, trademark complaints and patent complaints. 1.Copyright complaints: Copyright infringement refers to the misappropriation of the main link or descriptive (the recognized copyright is the official website picture, **picture, offline promotional poster), and the copyright infringement can be complained. 2.Trademark complaints: Illegal stores that use the logo trademark prominently on the main image or baby detail page are regarded as trademark infringement. 3.Patents: Patents are mainly divided into appearance patents, utility model patents and invention patents, which can be used to protect intellectual property rights. By using the platform to file intellectual property complaints, the rights and interests of intellectual property rights holders can be effectively protected and the fairness and order of the market can be maintained.
Method 2: Steps to complain about counterfeit goods and counterfeit authorizations1.Purchase identification: The brand can purchase fake products and make a fake report after the fake is firm. Then on the grounds that the store sells fake goods, select the product on the ** platform to complain. 2.Complaints through **customer service: You can directly contact **customer service, and submit the purchase record and the fake sales voucher of the product. Customer service will reply within a certain number of business days. 3.Complaints through the 12315 platform: submit fake identification reports, transaction information, etc. A response will usually be received within 7 days. 4.Comparison of real and fake goods: If the name and address of the fake factory are fake, the authenticity can be proved by comparing the real and fake goods. The above complaint methods are all valid, and the brand can choose the right way to complain according to the actual situation. At the same time, it is also necessary to improve their own awareness of prevention, strengthen their awareness of intellectual property protection, and avoid being affected by infringement.
Method 3: Adopt unconventional treatment methods for stubborn stores1.Administrative means: including but not limited to industrial and commercial reporting, consumer association reporting, tax reporting and correspondence negotiation, etc., these means can effectively restrain and supervise sellers. 2.DSR store weight attack: that is, seller evaluation. On the shopping platform, users can rate the transaction experience, which affects the credibility of the seller. In this way, we can effectively evaluate and supervise the behavior of sellers.
3.Lawyer's letter: In response to the disclosed seller's information, we can send a lawyer's letter to the seller to give a warning. This method can improve the processing efficiency and make the seller pay more attention to their own behavior.
4.Bulk purchase: By purchasing goods in large quantities, they will be rejected after delivery, which will occupy the store's inventory and affect the seller's normal transactions. Then by communicating with the seller to remove from the shelves, the purpose of side control is realized.
5.Judicial services: For sellers who seriously affect the market (counterfeit goods, counterfeit authorization, fraudulent use of brand-related qualifications, violation of distribution authorization agreements, etc.), we can carry out judicial prosecution in accordance with the corresponding laws and regulations (criminal law, contract law, trademark law, anti-unfair competition law, etc.) to maintain the fairness and justice of the market.
At present, there are three types of processing results for all processing methods:
1. Delete the illegal low-price link and remove the link;
2. The seller cooperates with the brand merchant to stipulate the sales (regular price sales or authorized sales by your company);
3. Tracing the source of goods (disclosing the seller's details).