Email marketing is one of the very common ways to promote brands in cross-border e-commerce. But for those who aren't good at designing, designing a compelling email can be a grind. This article will share some suggestions to assistCross-border e-commerce customers are not good at dealing with design problems.
How to do email marketing when you are not good at design?It starts with choosing the right email marketing tools, crafting concise and engaging email content, maintaining brand consistency, and finally testing and optimizing.
When you're not good at designing, choose a suitable email outreach tool. Many email marketing platforms add easy-to-use email templates and design tools to help you quickly create professional and compelling emails.
With email marketing platforms like Zoho Campaigns, you can choose from a variety of templates and design tools that will allow you to create polished email layouts even if you don't have design skills. Zoho Campaigns email marketing platform. It has a convenient drag-and-drop editor, a wide variety of email templates, personalized content, scheduled sending, data tracking reports, A B testing and other functions, which can help us quickly create a beautiful marketing email while tracking detailed data such as open rate, arrival rate, bounce rate, unsubscribe rate, etc., to help us better carry out marketing plans.
There are many free or paid email template resources on the Internet, you can choose a suitable template according to your brand image and product features, and then make simple modifications according to your needs.
The impact of email is not only in the design, but also in the content. Even if you're not good at designing, if you give interesting and valuable content, you can attract the attention of users.
In the header and body of the message, emphasize your clearly and unambiguouslyOffers, product features, or updates。Use clear and concise language to make it clear to the reader.
SeekHigh-quality and representative products**to add it to your message to make it more appealing. Remember, not only be clear, but also match the content of your message.
For those who want the user to perform certain actions, such as browsing new products, buying now, and so onClear CTA buttonis essential. Make sure the buttons are easy to discover and clearly express the action you expect.
Even if you're not good at designing, it's still very important to keep your brand consistent. Brand consistency helps build trust and perception of your brand.
Using your brand logo in your emails is a simple and effective way for readers to quickly identify your messages**.
Choose a color theme that aligns with your brand and use it in different sections of your message. This way, when users receive your mail, they will quickly associate it with your brand.
If there is a characteristic font that fits the brand, please use it in the email. Font consistency also increases brand recognition.
No matter how much design experience you have, testing and optimization are indispensable. Try differentDesign elements, typography, copywritingand so on, to determine the most effective solution through the A B test.
Experiment with different subject lines to see which one will attract more readers to your email.
Find out which elements or layouts are more popular with users based on metrics like open rates, click-through rates, and more, and optimize based on feedback.
Find out what users think about email design through surveys or direct questions for further optimization. （Extended reading: Email Marketing Software: What Does a B Test Do?
Even if you're not good at designing, you can still do effective email marketing. Choosing the right tools, delivering valuable content, maintaining a consistent brand image, and testing and optimizing can help you create engaging emails and get more marketing results. At the same time, continuous learning and improving your design skills can also bring more benefits to your cross-border e-commerce business.