According to the latest BCI data, the total number of new phone activations in China's mobile phone market in November 2023 was 28.71 million units, a year-on-year increase of 127%, the mobile phone market is showing a warming trend. Among them, the number one is Apple, with 604 activations for the month40,000 units, a year-on-year growth rate of 22%, with a market share of 211%, in second place is Xiaomi, with 524 activations for the month30,000 units, a year-on-year increase of 441%, with a market share of 183%, and at the same time, Xiaomi ranks first in China, which also means that Xiaomi has returned to the first position in China.
It is worth noting that in the high-end machine market above 4K, Apple, Huawei and Xiaomi have presented a three-legged stand, and the three occupy nearly 9% of the market, of which Apple is 508% ranked first, and Huawei ranked first with 223% came in second place, and Xiaomi came in second with 144% ranked third, of which Apple decreased by 21 year-on-year2%, a year-on-year increase of 88%, Xiaomi increased by 118%。Xiaomi's growth rate is close to Apple's decrease, which also means that many people recognize Huawei Xiaomi mobile phones more in the high-end machine market.
Lei Jun also responded at the first time, the Xiaomi 14 series has a good reputation, and the sales volume is naturally good. We know that in November, Xiaomi's high-end machines are mainly small 14 series, Xiaomi 14 and Xiaomi 14 Pro, Lei Jun said at the press conference that Xiaomi 14 is directly aimed at iPhone15 Pro, according to the sales volume of the market, netizens are really in a state of crazy grabbing, Xiaomi 14 series sales have been soaring, and it is also the best-selling domestic high-end flagship machine in recent years.
At the same time, Lei Jun also said that Xiaomi's high-end has been pushed for three or four years, and finally some achievements have been made. In fact, Xiaomi has carried out the road of high-end at the beginning of the Xiaomi 10 series,Xiaomi 100 million pixels are the first mobile phone to shoot the earth blockbuster,Xiaomi 11 and Xiaomi 12 did not achieve the expected results for some reasons,Xiaomi 13 was unexpectedly popular,This degree of popularity is that Lei Jun did not expect,Xiaomi 14The sales volume has broken the record again,More popular than the Xiaomi 13 series,Even many people can't buy it in stock,Especially Xiaomi 14 The Pro Titanium Special Edition is really hard to find, and it is worth being happy that the zero point of Double 12 is about to start selling in limited quantities.