Unexpectedly, the "first pot of gold of 3 million" of Xiaomi Auto was ushered in by "compensation"!
What's going on?It turns out that a few photos of Xiaomi car shed have been circulated on the Internet recently**,Although after a few songs (indicating that 51Jun is not a leaker),* The picture quality is no longer clear,But through**You can still see the whole picture of Xiaomi car su7。
It is precisely because of these ** that it is suspected that Xiaomi Automobile-related people claimed that it was leaked during the on-site shooting, and according to the signed "Confidentiality Commitment Letter", the leak will be held accountable. In addition, it was revealed that the amount of compensation under the confidentiality agreement may reach 3 million yuan
Good guys, the car hasn't been officially released yet, and it's already earned 3 million!In fact, about the appearance information of Xiaomi Su7, I believe everyone has already known about it, and Xiaomi Auto's move can't help but make people suspect that it is public relations marketingOr is there someone who maliciously brings the rhythm?To this end, 51 Jun has an in-depth understanding of the ** on the Internet.
First of all, on Xiaomi Auto's own official WeChat, there are actually a lot of real cars. There is no difference between ** and ***, so whether the above-mentioned Xiaomi car is true or not, there are obviously many doubts, and you are waiting to refute the rumors in this 51.
In addition, it is worth noting that recently, some netizens posted a section of Xiaomi Su7 Road Running without fake real car on the Internet**, exposing the appearance of the car. I don't know how Xiaomi Auto will respond to this?Could it be that the staff drove the vehicle on the road without permission?
In addition, Xiaomi Su7 three-electric information is now flying all over the network, such as the car is divided into two types: high and low. Among them, the low configuration uses lithium iron phosphate of Fodi battery**, 73The 6kWh battery has a maximum range of 628 km and uses a 400V voltage platform. The high-end model is equipped with CATL ternary lithium battery, with a 101kWh battery with a maximum range of 668km and an 800V high-voltage platform.
In addition, such as the motor system, according to the information circulating on the Internet, the low-profile version adopts a single motor drive, with a maximum motor power of 220kw. The high-end version is equipped with a four-wheel drive system with a power of 220kW and 275kW respectively, and the high-end version will also be equipped with LiDAR and so on.
Therefore, the core technical information of Xiaomi Su7 has been basic**, and the surprises that can be brought by the rest of the press conference are nothing more than detailed highlights, intelligent technology, price, etc. So let's ask, for today's Xiaomi Su7, is there still a need for "appearance secrecy"?
Putting aside the truth and falsity of online public opinion, 51 Jun believes that Xiaomi Auto's handling of many online events is extremely unreasonable, which is an important reason for the fermentation of **.
If the case really involves leakage, then the above information is a problem with internal management or self-marketingIf it does not constitute a leak, then why didn't the official refute the rumors as soon as possible?
In fact, there are not a few marketing strategies that make people feel unbelievable in Xiaomi cars. If netizens question Xiaomi's production qualifications, Xiaomi avoids talking about it;Netizen**Xiaomi store transformation, Xiaomi refutes rumors;Netizens revealed the release time of Xiaomi SU7, but Xiaomi denied it;**Released Xiaomi Su7 car photos, Xiaomi is suspected of making a claim.
If Xiaomi Auto is so afraid that the public will pay attention to the brand and product dynamics, then why choose to build a car?
In fact, judging from the "leak map" on the Internet, Xiaomi Su7 is quite exciting, the shape of the coupe, the electric rear wing, the high-performance kit, etc., all meet the expectations of young people for smart trams. Now that most of the information about the car has been leaked, instead of hiding it anymore, Xiaomi Auto should use a more open mind to let consumers get close to the car faster.
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Legal adviser. Beijing Weiheng (Fuzhou) Law Firm, Lai Chenglong, lawyer.
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