Mazda: Known as "Japan's BMW" and "The Little Prince of Corners", the car's appearance has only been good for ten years. It's a good car indeed. Mazda's cars are known by many people in the market as "Japan's BMW" and "The Little Prince of Corners". This is because Mazda's handling is always one step ahead of other cars in the same price range. Why can't such a good car sell well? Let's take a look at this question.
Take the Mazda3, for example. In terms of handling alone, it is a better car than the Honda Civic, which is known as a "civilian sports car". The Mazda6 can also control the B-class Camry and Accord in seconds. In terms of exterior settings, Mazda cars prefer to go in bright red.
For many car owners, a "soul" red Mazda is an eternal classic in their minds. After all, owning a red Mazda coupe was the dream of many young people more than a decade ago. But now, it has become a feeling. Mazda's good-looking looks don't just come from its beautiful colors.
What's more, its body lines are designed with a sporty temperament. Mazda's cars are usually streamlined in design. There are no sharp transitions and corners in the car, and there is a kind of stubbornness. He is a maverick and does not touch any of the usual joint ventures. Throughout the automotive industry, whether it is a domestic car or a joint venture car, almost all of them will adopt the car sea strategy.
Even if the same platform and the same technology are used, several different models will be derived, almost forming a full coverage situation from entry-level to high-end. Even if the name is changed, it will be a new model. For example, Volkswagen sedans range from Santana to Hui'an, and SUVs range from Tukai to Tourang, with models ranging from 100,000 to 400,000.
Even if Bora and Lavida compete for share, they always advocate low-end Santana, economical and practical Lavida, mid-range business Passat, and high-end Hui'an. On the other hand, Mazda has only a total of six models in China. The product is relatively simple, which can be a good thing for people who have difficulty choosing.
In recent years, joint venture cars have become more and more aware of the characteristics of Chinese car buyers. Whether expensive or not, large size, affordability, and decency are important needs. According to the demand, there will be specific measures, that is, lengthening, whether it is Mercedes-Benz or special car Lavida, the body size has been lengthened.
The price of Mazda also determines Mazda's sales. The director of Mazda China once said that Mazda will not participate in the first war, we are value marketing. The subtext is that Mazda won't cut prices. So much so that some people later ridiculed Mazda's insistence on researching rotors, insisting on using self-priming engines, and insisting on not reducing prices.
But now Mazda has also cut prices, which is a bit of a slap in the face. Perhaps because of the price reduction, the above sales volume will be a little higher, and vice versa. The interior is Mazda's, which is another flaw. The interior of the 90s made many young consumers who pursued young sports finally give up.
If the exterior has been remodeled so thoroughly, why is the interior so conservative? The same goes for space. I know more than half of the owners who don't buy the Ankesaila feel it's too small. And the CX-4, which is pretty good. Such a small car with a rear row and trunk, ** so expensive.
Speaking of engines, Mazda has adopted SKYACTIV technology, which has been well received by everyone. Mazda is also seen as a tech geek on the road to self-priming. But in fact, I have also driven a few Mazda in the sky, and the power is really not much different. Fuel consumption can only be said to be average. The 20L power cannot surpass Honda's 15T, and the fuel consumption is low.
All in all, in general, Mazda's attitude, Mazda's type, Mazda's **, cannot compete with Volkswagen, Toyota, companies that study the world and Chinese grab the market. Mazda may be destined to have only a small market share. But in the small market share, there is a group of people who believe in Mazda, and that is the value of Mazda.
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